I think this move demonstrates that AM DOES have use in 2024. 810 is a great frequency that comes in clear in every pocket of the San Francisco market. It’s good to see that the company who owns it actually recognizes that, and wants to ensure that it receives the highest and best use.
810's highest and best use is to run 24/7 syndicated programming?
I mean, maybe.
I wouldn’t say that 560 is bad either. There are a lot of small AMs that probably do need to close up shop at some point or another, but I personally don’t see 810 and 560 as being derelict.
Reality check---and this won't be popular with a lot of people on this board.
Remember two years ago, when KGO went sports betting, I used the concept of "AM Mall"?
Well, stuff's gotten worse since then.
Look at the dial (and let's just look at the better-than average signals):
560: Future unknown. Unlikely to be anything that requires money to be spent.
610: In five months, it will have been Family Radio for 20 YEARS.
680: It's on the air, but I'd love to see a breakout of how much of the listening is actually on 104.5. The AM fills in where the FM can't reach.
740: Same. KCBS is really KFRC-FM at 106.9. The AM fills in what can be a spotty FM in some places.
810: For the past two years, Cumulus didn't have a better idea than sports betting. Now they don't have a better idea for replacing that than to move KSFO (which is 21st in the ratings) onto the signal.
910: It's behind sports betting on KGO and the KSAN-FM stream in the October ratings.
960: It has a 0.1.
There are no other AMs showing up.
And the other thing that should really stand out here----
There is
NO programming on any of those AM stations that is created specifically for that AM station. It's either syndicated or a simulcast of an FM (at this point, you really have to understand that KNBR and KCBS are FM stations being simulcast on AM, not the other way around).
That sound you hear are the bulldozers. AM Mall is essentially Bayfair.
Bayfair Center mall in San Leandro, which permanently closed earlier this year, is the latest Bay Area commercial space to be reimagined in the post-Amazon age.
www.siliconvalley.com