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KSKI Drops AAA; Stunting With All-Christmas

https://radioinsight.com/headlines/181570/kski-drops-aaa-stunting-with-all-christmas/


Following a restructured Rich Broadcasting’s Magic Valley Media reacquiring its Sun Valley ID cluster out of Chapter 11 bankruptcy earlier this year, the company has begun making changes.

AAA 94.5 KSKI dropped its format on November 1 and began stunting as “Sun Valley’s Official Christmas Music Station”.


As of this posting KSKI 94.5 FM will run with a Christmas Music Format. Umm I would like to know what KSKI's format going to be in 2020 though given that AAA has been known for attracting an older median audience though.
 
https://radioinsight.com/headlines/181570/kski-drops-aaa-stunting-with-all-christmas/


Here is an update

After its Christmas Music stunting gave way at midnight to a loop of U2 “New Years Day” and Celtic Woman “Auld Lang Syne”, Magic Valley Media flipped 94.5 KSKI-FM Sun Valley ID to Alternative.

The station continues to brand with the “94.5 K-SKI” moniker it utilized during its previous AAA incarnation and during the Christmas music run. Positioning as “Southern Idaho’s Alternative”, the station launched with Panic At The Disco’s “High Hopes”, Lumineers “Gloria”
 
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