Let's dig a little deeper here. KSKY's been conservative talk since 2004. They haven't made a dent...ONCE...in the ratings. (I think their former screamin' preachers got better ratings.) So WHY? Does WBAP have all the popular conservative talkers spoken for? Is KSKY perceived as too "religious" with their Salem ownership? Is it just TOO conservative or not daring enough with its topics? They have excellent wattage, a cherry position at the low end of the dial, and they've been 24 hrs a day for many years now. Even that tiff with former morning talk show host William Bennett didn't get them any attention.
The Mortenson crew is still making money hand-over-fist at KKGM-1630 with the leftovers they inherited from KSKY four years ago (provided they remember to get paid UP FRONT by the screamin' preachers...a concept lost on sister KHVN and nearly driving it into bankruptcy.) Perhaps KSKY should cut their losses and do that format again.