KSSE Reacting to KMVN's Exitos format?

[PapiYankee]

I 'm a casual KSSE listener so I may be wrong about this but it sounds like they have added a lot of Regaeton lately.
Today I heard Don Omar, Pitbull, Rakim & Ken-Y, Ivy Queen and even a Akon song.
It seemed like every time I tuned in I heard a "Urban" song. Sounded more like KXOL than KSSE.

My guess is that they are threatened by KMVN's programming and have decided to go more "Hurban" and less pop.

Any one else noticed this?

 

[Dj Woody]

I noticed that too. I tuned in this afternoon and I heard Black Eyed Peas!

???

 

[radiojomo]

Checking out the YES.com playlist, it seems like the station is being threatened by not only KMVN but also AMP. AMP grabbed a great majority of the hispanic listening audience so this might be a plan for KSSE to draw back its core listener base to the station. The station is not so much being affected by KMVN, but you can see it there. After all "Exitos" means "HITS" in Spanish and KSSE is a Spanish Top 40 Hit Station.
But this isn't the first time KSSE started playing English music and Reggaeton music, they also did it in response when KXOL launched...
My word for Entravision: Drop KSSE ASAP and start simulcasting El Gato on 107.1. The Spanish Top 40 format is dead in LA...

 

[davideduardo]

AMP grabbed a great majority of the hispanic listening audience

In 18-34, there are about 35 shares for Spanish language stations. Amp has hardly taken "a great majority" of those shares. Amp has simply reassigned the deck chairs for those Hispanics who listen to English language radio.

 

[radioresearcher]

AMP grabbed a great majority of the hispanic listening audience

In 18-34, there are about 35 shares for Spanish language stations. Amp has hardly taken "a great majority" of those shares. Amp has simply reassigned the deck chairs for those Hispanics who listen to English language radio.

Hispanic Teens (in descending order):

Jan: KXOL, KIIS, KRCD, KLVE, KBUE, KPWR, KSCA, KLAX, KKGO, KLYY
Mar: KLSX, KIIS, KRCD, KLVE, KXOL, KPWR, KSCA, KKGO, KBUE, KLAX

60% of the shares came from KXOL and not KIIS or KPWR...

 

[davideduardo]

Hispanic Teens (in descending order):

Jan: KXOL, KIIS, KRCD, KLVE, KBUE, KPWR, KSCA, KLAX, KKGO, KLYY
Mar: KLSX, KIIS, KRCD, KLVE, KXOL, KPWR, KSCA, KKGO, KBUE, KLAX

60% of the shares came from KXOL and not KIIS or KPWR...

The amusing thing is seeing KRCD, which is a 70's through 90's adult hits format, consistently in the top half-dozen stations in teens in the PPM.

Of course, if you look at teen and even 18-24 numbers, it's pretty obvious that maybe half the listening is by exposure and not intent.

 

[radiojomo]

WOW...More Hispanic teens listen to KKGO than KSSE???
That's telling you something about what's going on at KSSE!

 

[davideduardo]

WOW...More Hispanic teens listen to KKGO than KSSE???
That's telling you something about what's going on at KSSE!

Yes, it tells you that they definitely have their target clear.

There is no money after Spanish dominant Hispanic teens at all. So there is no reason to get them or have them. KSSE is pretty much focused on 25-34 and 35-44 secondary, as are all Spanish language pop and AC stations in the Southwest.

 

[radiojomo]

Wait...so clear this up for me David, is KMVN a competitor for KSSE's audience? Because I thought so at first and people kept telling me that KSSE would not be affected at all when KMVN launched.

 

[davideduardo]

Wait...so clear this up for me David, is KMVN a competitor for KSSE's audience? Because I thought so at first and people kept telling me that KSSE would not be affected at all when KMVN launched.

The major Spanish language formats in LA, including regional and the pop and AC variants, all pretty much target an average age of around 34, give or take a year or two. Even Recuerdo is in that range.

What it means is that the formats are layered rather than demographic in appeal. And one layer bleeds into another, so definitely Exitos is a competitor for Superestrella. In fact, 60% of KLVE's cume listens to one of the three major regional stations, for further confusion.

 

[radiojomo]

Ah! I see!
My theory for why Hispanic teens are raking in ratings for KRCD, KLVE and other stations is because of what their parents listen to. If a parent of a Hispanic teen is in the car and puts it on KRCD, KLVE, etc. and the teen has the PPM system on, the PPM will record the station for their PPM along with the parents. Does anyone happen to have the Hispanic teen ratings pre-PPM???

 

[davideduardo]

Ah! I see!
My theory for why Hispanic teens are raking in ratings for KRCD, KLVE and other stations is because of what their parents listen to. If a parent of a Hispanic teen is in the car and puts it on KRCD, KLVE, etc. and the teen has the PPM system on, the PPM will record the station for their PPM along with the parents. Does anyone happen to have the Hispanic teen ratings pre-PPM???

Your theory is correct. I referred to the same thing a few posts ago in a reply to Radioresearcher. When I get to my LA home in a bit, I will give you the Hispanic teen ranker from Spring of this year for comparison.

You would also see in the Hispanic teen ranker that stations like KRTH and KOST and such get teen listening. same reason as you suggest. While oldies partisans want to think that teens like 60's music, the listening is really by the parents or other family members.

 

[elchupacabras]

Ah! I see!
My theory for why Hispanic teens are raking in ratings for KRCD, KLVE and other stations is because of what their parents listen to. If a parent of a Hispanic teen is in the car and puts it on KRCD, KLVE, etc. and the teen has the PPM system on, the PPM will record the station for their PPM along with the parents. Does anyone happen to have the Hispanic teen ratings pre-PPM???

Your theory is correct. I referred to the same thing a few posts ago in a reply to Radioresearcher. When I get to my LA home in a bit, I will give you the Hispanic teen ranker from Spring of this year for comparison.

You would also see in the Hispanic teen ranker that stations like KRTH and KOST and such get teen listening. same reason as you suggest. While oldies partisans want to think that teens like 60's music, the listening is really by the parents or other family members.

Another reason why PPM has methodology flaws.

 

[4UH8SIMBKAGN]

Ah! I see!
My theory for why Hispanic teens are raking in ratings for KRCD, KLVE and other stations is because of what their parents listen to. If a parent of a Hispanic teen is in the car and puts it on KRCD, KLVE, etc. and the teen has the PPM system on, the PPM will record the station for their PPM along with the parents. Does anyone happen to have the Hispanic teen ratings pre-PPM???

Your theory is correct. I referred to the same thing a few posts ago in a reply to Radioresearcher. When I get to my LA home in a bit, I will give you the Hispanic teen ranker from Spring of this year for comparison.

You would also see in the Hispanic teen ranker that stations like KRTH and KOST and such get teen listening. same reason as you suggest. While oldies partisans want to think that teens like 60's music, the listening is really by the parents or other family members.

Another reason why PPM has methodology flaws.

Better than the diary method where you could write one station down almost all day, all week and it would be accepted (and I did).

 

[davideduardo]

You would also see in the Hispanic teen ranker that stations like KRTH and KOST and such get teen listening. same reason as you suggest. While oldies partisans want to think that teens like 60's music, the listening is really by the parents or other family members.

Another reason why PPM has methodology flaws.

Not exactly. The advertiser wants a measure of exposure, as opposed to intentional listening. Exposure is more important to a campaign, in fact. And that is one of the reasons Arbitron got advertisers to push for the meter, which radio really did not want to pay for.

 

[elchupacabras]

You would also see in the Hispanic teen ranker that stations like KRTH and KOST and such get teen listening. same reason as you suggest. While oldies partisans want to think that teens like 60's music, the listening is really by the parents or other family members.

Another reason why PPM has methodology flaws.

Not exactly. The advertiser wants a measure of exposure, as opposed to intentional listening. Exposure is more important to a campaign, in fact. And that is one of the reasons Arbitron got advertisers to push for the meter, which radio really did not want to pay for.

You are absolutely right about the advertising angle. It is beneficial. However it has caused some a erratic ratings and been a nightmare for some stations who did well under the diary.

While some might argue apples vs. oranges, television is undergoing a similar problem with the PPM. WSVN in Miami (Sunbeam) is suing Nielsen on anti-trust grounds, claiming that they are the only ratings service for TV, and that with the people meter, there youth audience on shows such as "Idol" is down by 50 percent.

Here is a link to the station's website and information on their case:

http://www.wsvn.com/news/articles/local/MI119585/

 

[ChannelFlipper]

You would also see in the Hispanic teen ranker that stations like KRTH and KOST and such get teen listening. same reason as you suggest. While oldies partisans want to think that teens like 60's music, the listening is really by the parents or other family members.

Another reason why PPM has methodology flaws.

Not exactly. The advertiser wants a measure of exposure, as opposed to intentional listening. Exposure is more important to a campaign, in fact. And that is one of the reasons Arbitron got advertisers to push for the meter, which radio really did not want to pay for.

You are absolutely right about the advertising angle. It is beneficial. However it has caused some a erratic ratings and been a nightmare for some stations who did well under the diary.

While some might argue apples vs. oranges, television is undergoing a similar problem with the PPM. WSVN in Miami (Sunbeam) is suing Nielsen on anti-trust grounds, claiming that they are the only ratings service for TV, and that with the people meter, there youth audience on shows such as "Idol" is down by 50 percent.

Here is a link to the station's website and information on their case:

http://www.wsvn.com/news/articles/local/MI119585/

It is comical the lengths that some (losers) in the PPM world will take to go back in time and argue for the more "reliable" use of the inferior diary method. Perhaps some of these prosaic responses to the new technology are representative of the poor management decisions that led to the low ratings in the first place.

 

[davideduardo]

It is comical the lengths that some (losers) in the PPM world will take to go back in time and argue for the more "reliable" use of the inferior diary method. Perhaps some of these prosaic responses to the new technology are representative of the poor management decisions that led to the low ratings in the first place.

The fact is that the diary still has many advantages over the PPM. As evidence, we can start with the fact that it is not accredited by the MRC in all but 2 markets, and the reaccreditation in one of those is late...

 

[4UH8SIMBKAGN]

It is comical the lengths that some (losers) in the PPM world will take to go back in time and argue for the more "reliable" use of the inferior diary method. Perhaps some of these prosaic responses to the new technology are representative of the poor management decisions that led to the low ratings in the first place.

The fact is that the diary still has many advantages over the PPM. As evidence, we can start with the fact that it is not accredited by the MRC in all but 2 markets, and the reaccreditation in one of those is late...

Totally disagree. The diary was a 40 year farse. The fat and moronic weighting for minorities is what most, including you, are crying about. Diaries, of which I filled out a nice household of and helped bump up all my favorite Los Angeles talkradio hosts during a survey period not to be named here, shows how idiotic it was.
Here are two excellent columns to read and I totally agree with http://acradio.com/ac-insider/for-better-or-worse-ppm-is-on-the-way/ http://acradio.com/157/ppms-advantage-over-diaries/

 

[ChannelFlipper]

It is comical the lengths that some (losers) in the PPM world will take to go back in time and argue for the more "reliable" use of the inferior diary method. Perhaps some of these prosaic responses to the new technology are representative of the poor management decisions that led to the low ratings in the first place.

The fact is that the diary still has many advantages over the PPM. As evidence, we can start with the fact that it is not accredited by the MRC in all but 2 markets, and the reaccreditation in one of those is late...

This is a serious question and not a snotty retort:

Is it possible that the slow accredidation process has been affected by the (racial) politics being played out in certain jurisdictions? That is, the accredidation agency doesn't want to bless a method while it is still a political hot potato?