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Kstb 101.5

DavidEduardo said:


KHCB cumes about 145,000 persons. That is hardly "non-existent".

KHCB has a huge network of over 30 stations and translators.

The station is not intended to appeal to advertisers, as it is non-commercial.
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With miserable ratings like that, not even in the top 20 - if it was formatted oldies and not religions, you and other posters would be saying it is programming to an obsolete audience, too set in its ways to appeal to advertisers, and it should flip.
 
rbrucecarter5 said:
With miserable ratings like that, not even in the top 20 - if it was formatted oldies and not religions, you and other posters would be saying it is programming to an obsolete audience, too set in its ways to appeal to advertisers, and it should flip.
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But it's a non-comm, Bruce. As long as that's the case, it wouldn't matter if KHCB programmed preaching & teaching or heavy metal music. Selling advertisements is not the goal of Houston Christian Broadcasters, and is therefore irrelevant. If one of the Universities, such as UH or TSU were to move 91-7 or 90-9 in an Oldies direction, I think it'd be safe to say that no one here would object on the grounds of targeting too old of an audience. Neither rely on ad sells to keep them afloat, so there would be more incentive to programming to a more mature audience.

I've been of the belief that 91-7 could do better with an Oldies or AAA format, than it does with the bird provided classical, since UH went away from the local approach. I mean, they certainly aren't hitting the pledge goals for 91-7 with the current classical format, as has been alluded to previously around here.
 
KHCB is pretty amazing considering. They run with the help of many volunteers and sound consistent. They don't run any Underwriting. The ministries on the station do not pay for the airtime (years ago ministries that paid to be on for profit stations stopped paying to offer a cut of the donations from the zip codes the station covers...divided by number of stations that carry the ministry's program in those zip codes). In fact the only thing you will hear on the air is something like "Our expenses this month are X dollars and as of (date) we have received X dollars". I wonder how many stations have so many loyal listeners that allow them to survive without charging a minimum donation from ministries, without selling underwriting, writing grants and utilizing fundraisers. Whether the format is your cup of tea or not, you have to admire their operation.
 
I might add 91.7 might do better with a different format. Many, many stations that were local classical stations have opted to do Beethoven Network or Classical 24. In fact, it's epidemic. It is much like what I remember when all the small market stations began hooking up to a satellite. Those stations often saw billing drop but in reality the station made a profit and had the station made a profit before satellite, that profit margin made for a nice raise for the owner/operator even though the station lost revenue.

I've never been a fan of either service but the classical format has suffered in the last few decades and there is division in the listeners that I call the casual and serious classical listener. It seems to me, the recognized movements and pieces might grab enough of the casual listeners to make the numbers substantial enough to clean up on Underwriting.

Still I have to assume KUHA has a nice stable of Underwriters and enough supporters to make the station stay as is. You don't throw out the baby with the bath water to try another approach. It seems they decided they could choose this option and make the numbers work.
 
b-turner said:
I might add 91.7 might do better with a different format.
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The Classical format on KUHA is probably safe for a few more years. However shifting demographics after 2020 will eventually force a change as the Classical audience dies off and the pledge money dries up. I would be interested to know how much of KUHA's audience is over 65.

KKXT in DFW might be a model for a future revamp of KUHA.
 
It would be interesting to know how KKXT does financially. As I understand it, they are no running underwriting (never heard any on my visits to DFW). In the ratings the numbers are horrible but its not the numbers that matter but the passion of the listeners. As one friend put it, he'd take a thousand loyal listeners any day over 10,000 who'd bounce in a heartbeat to his competition. As he said, results matter more than numbers. Then again he wasn't selling ratings, but his statement was very true.
 
b-turner said:
It would be interesting to know how KKXT does financially. As I understand it, they are no running underwriting (never heard any on my visits to DFW). In the ratings the numbers are horrible but its not the numbers that matter but the passion of the listeners.
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KKXT's numbers aren't bad, considering the highly competitive DFW market which has many more choices than Houston. And it is a nice musical alternative from the same ol', same ol' that predominates elsewhere on commercial FM.

Interesting to see non-comm KCBI get some decent numbers in a market where KLTY is a perennial ratings success.
 
Time to start a new thread (in the Dallas forum?? or maybe Texas) so this one can go back to KSTB........

no I am not a mod but just a gentle nudge. :cool:
 
ContinuousWave said:
Time to start a new thread (in the Dallas forum?? or maybe Texas) so this one can go back to KSTB........

no I am not a mod but just a gentle nudge. :cool:
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Lol, so in essence, we're rendering this thread as dead as the station itself? Really, what's there left to talk about? Been off the air since 2008, besides the couple of days each year that it's lit back up to keep the license active. Whatever happened to the island's school district interest in KSTB? Did Cumulus balk at the idea of donating it? School district realized just how much it would cost for such a little return on investment that they reconsidered?
 
purpledevil said:
Lol, so in essence, we're rendering this thread as dead as the station itself? Really, what's there left to talk about? Been off the air since 2008, besides the couple of days each year that it's lit back up to keep the license active. Whatever happened to the island's school district interest in KSTB? Did Cumulus balk at the idea of donating it? School district realized just how much it would cost for such a little return on investment that they reconsidered?
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Not sure about the school district, but I'm pretty sure the campaign to pressure the company into donating the signal to GalvCom wasn't well received at the cloud.
 
radiogooroo said:
Not sure about the school district, but I'm pretty sure the campaign to pressure the company into donating the signal to GalvCom wasn't well received at the cloud.
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Ah yes, GalvCom. That's what it was. Thanks for the memory jog. Apparently it didn't, as Cumulus still has the deed to KSTB.


So we wait...I mean, it's only been 7 years since the hurricane hit the peninsula. How much longer can Ike be milked?
 
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