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KSTN 107.3 a new Bay Area FM!

N

newsperson

KSTN AM & FM licensed to Stockton has just contracted to sell both stations for 24.5 Million to independencde Media.

What makes this revelant to the S.F. board is that the FM is on Mount Diablo and there is a good signal in the East Bay.

Do they have plans to serve this markket?

Stockton at market number 80, has less revenue than Reno at Market 119(approx), so they are not going to sit where they are after paying 24.5M.


Flash!...I just ran their coverage on my old DOS software and KSTN places a protected 54 dbu contour over all of San Francisco down through San Jose.

Now that is a true move-in!

At this point the new owners to be are most concerned about improving the signal.

On the other hand we would like to speculate what market position they will take here. There are certainly less battles than a new AM like KTRB, so if it is done right there could place themselves on the map here in a short time.

So if my sepculation is true what format and positioning will they take on?

I look forward to your comments.

Newsperson
 
newsperson said:
KSTN AM & FM licensed to Stockton has just contracted to sell both stations for 24.5 Million to independencde Media.
Click to expand...

This is being covered in greater detail on the Radio-Info.com Central California board, but the AM also has a great signal over here in the Tri-Valley, thanks to the outstanding work of KSTN's engineering god, Paul Shinn.
 
newsperson said:
What makes this revelant to the S.F. board is that the FM is on Mount Diablo and there is a good signal in the East Bay.
Do they have plans to serve this markket?
Click to expand...
They already do. They serve everything around the Bay but the communities touching the bay itself. I suppose they could move the transmitter half a mile to the west and serve Oakland and SF better, but that would make them only 2 channels away from KSAN.

So if my sepculation is true what format and positioning will they take on?
I look forward to your comments.
Click to expand...

Why should they take on anything other than what they're already doing? They have the longest-running contemporary FM station in Spanish in the region, if I'm not mistaken. They go back at least 30 years in Spanish, and probably more like 40. And they've been doing the La Poderosa format for, what, 15 years? Why argue with success, especially since the market for Spanish language music programming continues to grow?
 
DavidKaye said:
They have the longest-running contemporary FM station in Spanish in the region, if I'm not mistaken. They go back at least 30 years in Spanish, and probably more like 40. And they've been doing the La Poderosa format for, what, 15 years? Why argue with success, especially since the market for Spanish language music programming continues to grow?
Click to expand...

Actually, I think the KSTN-FM has been programmed in Spanish since it went on the air. It may not have been broadcasting in Spanish around the clock, but it has had Spanish-language programming since it began.
 
BossRadioDJ said:
DavidKaye said:
They have the longest-running contemporary FM station in Spanish in the region, if I'm not mistaken. They go back at least 30 years in Spanish, and probably more like 40. And they've been doing the La Poderosa format for, what, 15 years? Why argue with success, especially since the market for Spanish language music programming continues to grow?
Click to expand...

Actually, I think the KSTN-FM has been programmed in Spanish since it went on the air. It may not have been broadcasting in Spanish around the clock, but it has had Spanish-language programming since it began.
Click to expand...

Oh but I remember hearing The FM simulcasting the AM in the mid seventies. Listening from 150 mi away in Kings Canyon Nat'l Park @ 6,000ft.
 
- Classical 107.3.... This would for sure give KDFC a competition.
- 107.3 All-Mandarin Programming.... Giving a much needed competition to SingTao Chinese Radio.
- Another NPR?

Just a thought....
 
"A CHR-Pop. Q 107 or B 107. or something along those lines."

Jeez, XCountry, you just can't give the CHR/Pop thing a rest, can you? Besides you can't use "Q" - that's reserved for the CHR/Pop that's going to replace KDFC (ha, ha). Just ask 106.9KIFR if you don't believe me
 
newsperson said:
KSTN AM & FM licensed to Stockton has just contracted to sell both stations for 24.5 Million to independencde Media.

What makes this revelant to the S.F. board is that the FM is on Mount Diablo and there is a good signal in the East Bay.

Do they have plans to serve this markket?

Stockton at market number 80, has less revenue than Reno at Market 119(approx), so they are not going to sit where they are after paying 24.5M.


Flash!...I just ran their coverage on my old DOS software and KSTN places a protected 54 dbu contour over all of San Francisco down through San Jose.

Now that is a true move-in!

At this point the new owners to be are most concerned about improving the signal.

On the other hand we would like to speculate what market position they will take here. There are certainly less battles than a new AM like KTRB, so if it is done right there could place themselves on the map here in a short time.

So if my sepculation is true what format and positioning will they take on?

I look forward to your comments.

Newsperson
Click to expand...


The Bay Area market is certainly attractive. Will KSTN-FM have much of an impact though even after any "technical repairs" ?

Interesting point about Stockton's revenue. Here are some things to consider. More Stockton Market listening is to out of market stations like KATM, KHKK, KHOP and KOSO out of Modesto. It should explain for example why the revenue for the Stockton market is way below where it should be for it's rank, yet the revenue in Modesto is above where it should be for its rank. All Stockton advertisers on Modesto stations are counted as Modesto revenue counts.

MK
 
BossRadioDJ said:
DavidKaye said:
They have the longest-running contemporary FM station in Spanish in the region, if I'm not mistaken. They go back at least 30 years in Spanish, and probably more like 40. And they've been doing the La Poderosa format for, what, 15 years? Why argue with success, especially since the market for Spanish language music programming continues to grow?
Click to expand...

Actually, I think the KSTN-FM has been programmed in Spanish since it went on the air. It may not have been broadcasting in Spanish around the clock, but it has had Spanish-language programming since it began.
Click to expand...
From what I have heard, KSTN-FM signed on in 1962 with a Classical Music Format (like most FM's at the time). A few years later, Knox added some Spanish Music along with the Classical than Knox just dropped the Classical and did Spanish Ranchera Music most of the day with the rest a direct simulcast of the then Top 40 1420 AM. They gradually increased the Spanish until the last 10 years when they became LA PODEROSA and it became 24 hours with the exception of Sunday Nights, when they played HINDI MUSIC. Also KSTN-107.3 remained MONO until around 1996, which by coincidence, KMIX-100.9 switched to Spanish and now became the dominent player in Spanish Radio in Stockton.
 
BossRadioDJ said:
newsperson said:
KSTN AM & FM licensed to Stockton has just contracted to sell both stations for 24.5 Million to independencde Media.
Click to expand...

This is being covered in greater detail on the Radio-Info.com Central California board, but the AM also has a great signal over here in the Tri-Valley, thanks to the outstanding work of KSTN's engineering god, Paul Shinn.
Click to expand...
I agree with you about Paul Shinn. I hope the new owners retain the services of Paul Shinn, who also did a ALL DISCO show on 1420 on New Years Eve as part of a DX Show. I don't know if he still did it recently?
 
Lkeller said:
"A CHR-Pop. Q 107 or B 107. or something along those lines."

Jeez, XCountry, you just can't give the CHR/Pop thing a rest, can you? Besides you can't use "Q" - that's reserved for the CHR/Pop that's going to replace KDFC (ha, ha). Just ask 106.9KIFR if you don't believe me
Click to expand...
naw that was for kksf :D
 
Thanks for catching that LKeller. That is correct! "Q" has been reserved for the new Q-102, KQQQ-FM San Francisco.
KSTN, if they keep those call letters, will be known as "Oh thank heaven for 107"

Remember, E. L. E. (Everybody Love Everybody) We're only having a little fun, please do not take this literally!

KIFR...OUT!
 
I'll give you that Paul Shinn is an experienced engineer, but when I was starting out in radio in the mid-90's he couldn't have treated me worse. Daily beat downs on and off the air, fabricating false rumors and basically spreading his ego around like spoiled mayonnaise.

For the sake of everyone who works with him, I hope he has improved as a human being.
 
Why should they take on anything other than what they're already doing? They have the longest-running contemporary FM station in Spanish in the region, if I'm not mistaken. They go back at least 30 years in Spanish, and probably more like 40. And they've been doing the La Poderosa format for, what, 15 years? Why argue with success, especially since the market for Spanish language music programming continues to grow?


[/quote]

Are you kidding? That station would be a huge regional goldmine if they went Hot/AC (and stayed LIVE).
 
Red78 said:
Are you kidding? That station would be a huge regional goldmine if they went Hot/AC (and stayed LIVE).
Click to expand...

No, I'm not kidding. They're already a goldmine. Forget Hot/AC. Nobody listens to that stuff anymore. Mexican Regional listening among adults 25-49 has doubled in the past 10 years. Other Spanish language music formats are also growing. Hot/AC has declined about 10%.
 
It looks like KSTN-FM has competition for its signal on 107.3 in the Bay Area -- FCC Free Radio, an "alternative" pirate station, has signed on in San Francisco:

http://www.fccfreeradio.com/

I wonder how long it'll be before KSTN-FM's engineering staff makes the phone call to the FCC...
 
I've heard that pirate station before when driving through San Francisco. I wonder if 106.9 KFRC and 107.7 KSAN would complain also. Since they occupy 107.3 FM right now, I would think for some people with cheap radios (ex. clock radio) the pirate's signal would overwhelm reception of 106.9 and 107.7, especially if the pirate has a really strong signal. Not exactly sure if that would be the case though as I thought KSTN would be given the green light to put a booster in San Francisco if they decided to expand their coverage bay-side.
 
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