• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KSTN has filed an STA with FCC

Note that the STA is dated Monday (Feb. 22), not before. Does that mean that someone finally was convinced that you can't simply turn off a radio station and let it sit dormant while you take a few weeks, months or years to figure out how to dispose of it?

It's obvious that there was some thinking behind getting EMF to lease the 107.3 FM signal -- does anyone believe that the LaRues suddenly called EMF last Friday morning and said "wanna put K-Love on our station?"

KSTN HAS BEEN OPERATING AT A LOSS FOR A SUBSTANTIAL PERIOD OF TIME AND LICENSEE IS EXPLORING THE POSSIBILITY OF CONTINUING OPERATION OF THE STATION ON A BROKERED TIME BASIS IN ORDER TO REDUCE OPERATING COSTS.

...Meaning that, after the hasty decision to shut down and abandon the 2171 Ralph Avenue radio factory (and remove the transmitter), somebody is now thinking "oh shoot, we'd better fire this sucker back up before the FCC cancels our license."

Yeah, your license. The only valuable asset left at KSTN. It'll be better to make a few bucks running brokered ethnic programming than to simply give up the license and not make a dime.

Did anybody at Ralph Avenue think about contacting Immaculate Heart about 1420, which might have the potential for improving its facilities more than 1230 does?
 
BossRadioDJ said:
...Meaning that, after the hasty decision to shut down and abandon the 2171 Ralph Avenue radio factory (and remove the transmitter), somebody is now thinking "oh shoot, we'd better fire this sucker back up before the FCC cancels our license."

Yeah, your license. The only valuable asset left at KSTN. It'll be better to make a few bucks running brokered ethnic programming than to simply give up the license and not make a dime.
Stockton has a very large population of Asians especially Southeast Asians (Vietnamese, Cambodian, Hmong) and there isn't any radio stations servicing this population. We have plenty of Spanish Stations but no asian radio stations. I think this is an excellent idea for them to consider?
 
The local Hmong group in Merced, and the local Indian group in Livingston were both approached about time brokerage on KBKY Merced. They both turned it down, even with a very low cost for the first year to help them get going. It finally was LMA'ed to a hispanic religeous group. It seems like they have enough money to do that, they are on 1660 AM - Merced, KBKY - Merced, and KBLO 102.3 - Corcoran.
 
radio1350 said:
The local Hmong group in Merced, and the local Indian group in Livingston were both approached about time brokerage on KBKY Merced. They both turned it down, even with a very low cost for the first year to help them get going. It finally was LMA'ed to a hispanic religeous group. It seems like they have enough money to do that, they are on 1660 AM - Merced, KBKY - Merced, and KBLO 102.3 - Corcoran.
A mexican coworker who is very religious told me that KSTN-107.3 should have switched to Spanish Christian Music instead of K-Love.
 
A mexican coworker who is very religious told me that KSTN-107.3 should have switched to Spanish Christian Music instead of K-Love.

Is there a bigger audience for Spanish-language Christian music in Stockton than there was for the La Poderosa format? Is there a Spanish-language Christian music programming service that would have paid the LaRues more than EMF is currently paying them?
 
Madmansam said:
A mexican coworker who is very religious told me that KSTN-107.3 should have switched to Spanish Christian Music instead of K-Love.

No market, and no provider of such a service that would have paid for an LMA and/or a purchase.

About 90% of Mexicans are Catholic (practicing or not), so the Christian music option is not large. OTOH, in Puerto Rico, where evangelical Christian churches are very strong, a Contemporary Christian format on a limited coverage Class A FM that reaches less than half the population is normally rated around 6 to 8th out of 120 stations in the market.
 
BossRadioDJ said:
A mexican coworker who is very religious told me that KSTN-107.3 should have switched to Spanish Christian Music instead of K-Love.

Is there a bigger audience for Spanish-language Christian music in Stockton than there was for the La Poderosa format? Is there a Spanish-language Christian music programming service that would have paid the LaRues more than EMF is currently paying them?

1. No
2. No
 
DavidEduardo said:
Madmansam said:
A mexican coworker who is very religious told me that KSTN-107.3 should have switched to Spanish Christian Music instead of K-Love.

No market, and no provider of such a service that would have paid for an LMA and/or a purchase.

About 90% of Mexicans are Catholic (practicing or not), so the Christian music option is not large. OTOH, in Puerto Rico, where evangelical Christian churches are very strong, a Contemporary Christian format on a limited coverage Class A FM that reaches less than half the population is normally rated around 6 to 8th out of 120 stations in the market.
That is what I had told him. Until he told me, I actually thought 99% of Mexicans were Catholic. I don't even think there are any Spanish Christian Music Stations in California? Or if there are, there are very few. BTW, he is 62 years old and absolutely HATES traditional mariachi music, ranchera and regional mexican. He plays CD's of Spanish Christian Music. When he told me that he loves Spanish Christian Music, I was shocked. I never knew it existed.
 
Mapleton has 2 stations doing a time brokerage that are Spanish Christian, Radio Amistad Christiana KBKY in Merced just switched to Spanish Christian, Radio Alpha y Omega. Obviously there's a big following for that music.
 
radio1350 said:
Mapleton has 2 stations doing a time brokerage that are Spanish Christian, Radio Amistad Christiana KBKY in Merced just switched to Spanish Christian, Radio Alpha y Omega. Obviously there's a big following for that music.

Probably more about there's money to be had. I can tell you that even in the English speaking world, Christian radio stations do not have huge followings. The listeners they do have will give a ton of money to the preachers who then make some radio broadcasters rich.

Contemporary Christian music stations do have a sizable audience in some markets.
 
radio1350 said:
Mapleton has 2 stations doing a time brokerage that are Spanish Christian, Radio Amistad Christiana KBKY in Merced just switched to Spanish Christian, Radio Alpha y Omega. Obviously there's a big following for that music.

Spanish Christian is the term used for Spanish language non-Catolic religious teaching and preaching stations. It is a mostly talk and brokered type format, not contemporary Christian which is generally a mostly music format. I have not heard any of these, either the Mapleton or the Merced one that used to be AC. If they play any music segments, it is likely to fill when they have no paid programs sold.

OTOH, Univision has Contemporary Christian on about a half dozen of the HD2 channels in different markets.
 
105.5 in Sacramento (a Salem station) licensed to Dunnigan, is doing "Radio Luz". Luz is "light" en español.

So the Contemporary Christian is already being done in the Sacramento area. 105.5 was "the Fish"
before "Fish" moved to 103.9.
 
Radio Owl said:
105.5 in Sacramento (a Salem station) licensed to Dunnigan, is doing "Radio Luz". Luz is "light" en español.

So the Contemporary Christian is already being done in the Sacramento area. 105.5 was "the Fish"
before "Fish" moved to 103.9.

From what I understand, KSAC-FM 105.5 is a Spanish language version of KFIA.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom