KSWG 96.3 Sold

[Outlaw]

Circle S Broadcasting, owner of KSWG 96.3, Wickenburg has sold the station to a Sun City company for $480,000.

https://licensing.fcc.gov/cgi-bin/w...xt=25&appn=101488794&formid=314&fac_num=11216

 

[KOOL Listener Lauren]

Any word on any changes? Hopefully not. I'm impressed by the ever-growing presence I see from them here around the Valley.

 

[oldiesfan6479]

Mike Barna.

The same Mike Barna from the Giant 580 a few years ago?

 

[EricStein]

Barna's been running KSWG for the Shumways for a few years now, so there most likely not be many changes, if any at all.

 

[caveman-97]

A lot more than $480,000 has been paid for stations with similar coverage.

 

[DrAkbar]

A lot more than $480,000 has been paid for stations with similar coverage.

The price may not reflect true market value for two reasons: The Shumways are giving Mike Barna a break due to their relationship; and no brokers were involved in the deal. Nurse Jeff and I suspect the price would have been higher if the deal was shopped. However there's no getting around the fact signal impaired properties aint worth as much as they were last decade.

 

[johndavis]

The price may not reflect true market value for two reasons: The Shumways are giving Mike Barna a break due to their relationship; and no brokers were involved in the deal. Nurse Jeff and I suspect the price would have been higher if the deal was shopped. However there's no getting around the fact signal impaired properties aint worth as much as they were last decade.

I suspect that once you subtract brokerage fees, the Shumways would have gotten close to the same payout if it were shopped.

Barna, having been involved with the station, also has a good understanding of what's possible with the signal and isn't walking in with pie-in-the-sky expectations of being able to upgrade it further, but knows he can do something with what's there now.

Sounds like a fair deal all around.

 

[jerry85303]

Anybody know why 96.3 KSWG can't be upgraded to a Full C or C-1 and placed on
the White Tanks where 103.5 KLNZ is? Seems they have a very decent Valley coverage from that area...certainly better than most of the other rim shots do. Then as others have suggested do a format that one of the South Mountain Boys won't do; i.e., Smooth Jazz, Classic Country, Sports simulcast, Real Oldies.