KMGX said:
I just think that most of us are in disbelief that such an incredibly small-market type of show and station is found in the nation's 5th largest city.
About every year or so this "5th largest city" thing comes up again.
Media performance and standards are not set by a single city, but by the market... the sum total of people living in one of the OMB's Metropolitan Statistical Areas or in a rural county or trading area.
When we are talking about Phoenix in the context of radio or TV or cable or even newspapers, we are talking about the metro. Nobody in media, whether a provider or a buyer, cares about political jurisdictions set up for th epurpose of taxation, garbage collection and school districts.
Pheonix is still a large market by the correct standard... but it is not up there with Dallas, Houston and San Francisco... it is more the size of San Diego and Puerto Rico as a radio market.
In truth, what sets the standard for the kind of talent and programming available in a market is the available revenue pool, not the poopulation rank. Phoenix is 15th in population, 13th in revenue in the US.