KTCT 1050 / KNBR 680

[alok]

I know it has been going on a long time but why does Cumulus own both KNBR 680 and KTCT 1050, programming both with sports,even kind of IDing 1050 as KNBR. Is it simply to discourage anybody else in SF to do sports on AM and keep 1050 out of the hands of any other group broadcaster ?


Happy Holidays,

Al

 

[DavidKaye]

I know it has been going on a long time but why does Cumulus own both KNBR 680 and KTCT 1050, programming both with sports,even kind of IDing 1050 as KNBR. Is it simply to discourage anybody else in SF to do sports on AM and keep 1050 out of the hands of any other group broadcaster ?

KTCT is not ID'd as KNBR, except as a slogan. The legal ID is callsign followed by city, in which case it would be "KTCT San Mateo". They bought KOFY and flipped it to sports in order to lock out competitors by scarfing up all the worthwhile syndicated programming.

 

[1069_KIFR]

I always thought they should brand it as KNBR 2, like ESPN 2.

 

[alok]

David ,yes they are not IDing KTCT as KNBR ,I knew that.

But they do "kind of " ID it as such . . . you call it a slogan.

So they got the station to prevent others from doing "syndicated sports" in the market.


Al

 

[DavidKaye]

So they got the station to prevent others from doing "syndicated sports" in the market.

Yes, for the same reason that KGO bought KSFO and turned it into a talker. They figured that nobody else would enter the market with a talk format. Well, both Cumulus and ABC were wrong; competitors did enter the market, but it did take them a number of years and meanwhile they'd already been established in the market. For instance, no matter how much KGO shoots itself in the foot, they still out-pull KKSF 910. I'd chalk up most of that to having been in the market longer.