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KTFM Mornings

Posted by: Alamoboy- ha, thanks for clarifying "english speaking". we don't do that here in san antonio

Take it however you want it. But I said English Speaking because there's a Spanish station(WOJO?) that is dominating 18-34. However, Drex is beating the competition(B96) rating wise. Atleast he was last book.
 
Goodness, there is a lot of negativity on this board that is not based in fact, only opinion.

Alamoboy, about your "he'll get a lot of positive ink from jeanne jackle because he feeds her ego and gives her useless inside info". DUH!? That's the way you get press! She only wants dirt, and you have to kiss her tail to get good press. That's not Jeanne Jackle specific, that is just the way it is!

And as for a lame 3 share, again you are not basing this on fact, only your love for Drex who held up a dying station. And towards the end was still doing very well, but not dominating like before.

C'mon board. We are going to have another good show in town, thats the bottom line! And that (no matter how you look at it) is good for the market.
 
here are the Facts...25-54 for 94.1

winter 07 -3.2

spring 07- 4.5

summer 07- 3.3

fall 07 -2.7

average is a 3.4

the piece of the pie is too small when your already competing with 2 other stations playing the same general eras of music. Please don't get me started on drex again. I'll only make you cry and you'll have to pull out your cliff treadway loveletters again.
 
hey Alamoboy....why listen to 2 or 3 different stations when ALL the music you LOVE is on one...YEP...

KTFM 94.1

Beats the beat with MASS APPEAL HITS
Beats Power with more Dance and Mass Appeal
Beats Mixx with more Hip Hop and more Dance and SAN ANTONIO recurrents the others don't seem to remember...

Mixx started as an Alternative Rock leaning CHR...they should have stayed on that tack...but then CHR went mostly hip hop and they didn't have enough music to rotate...

Plus KTFM is playing the 90's hits (r&B/Dance that all the other stations in SA seem to want to ignore...my guess more out of market consultants that don't get SA)

Woody may struggle against Kidd and Kiss and the beat, but KTFM's Music has a broader appeal that will steal from almost everyone!

Mass Appeal/Top 40 CHR/leaning dance not alternative rock will win again!

The rock leaning (mainstream rock doesn't go well with the Rock fans in SA-They like Real Rock better) CHR has some
def weaknesses...More rock fans would listen to Kiss, 97, Kzep than Mixx where Fall out boy plays back to back with Chris Brown.

But...

Chris brown fans would like some Depeche mode, and some Pras, and some JT, and Madonna etc etc etc...

That is my opinion...no research just over 20 years in San Antonio....and radio....
 
Throwdown, (A.K.A. BMP employee) your constant buttlicking comments about KTFM and how great it is are getting old fast. Do you have anything else to say? How bout this idea, how about we wait for the actual book to say all the positive and or negative comments you want when it comes to your station and other stations that you seem to think are taking a fall because of it? Deal? I think its only fair. If you want my honest opinion, yeah I actually do think KTFM will be successful, but they arent taking down Mix. There are only so many aging women in this city with a bad taste in music. So are we at an agreement? Your speculations on the success and everyone else speculatulations on KTFMs failure mean nothing without numbers behind those words. Can we at least agree on that?? I admit I will be very interested in the next two books to see how you all do in the numbers. But also in my opinion KTFM hasnt done enough promotion. Yet then again, its still the beginning.
 
Mind...

I don't work for BMP, I did work for Watermann...

While working and trying to make a living there was not ever EASY, what came out of the speakers was usually on target.

There were times of struggle.

Disco gone wild.
Wierd rock period.
Lee Randall adding the Country Cuts.
Playing the Dirty Dancing cuts way tooooo much...
Not taking out Power 93
Not withstanding the attack from 98.5

However...in spite of all of that. There were times when what was coming out of the speakers from there was
almost Magic.

It seems the time has come for that to happen again.

There seem to be quite a few CC employees in here too! I feel for them. They think it's all about having a gig.
That is a shame.

The way they talk in here, it's like they live in a whole different SAN ANTONIO than the one I grew up and live in.

KJ97 sounds the most like South Texas out of the whole cluster. Randy C grew up here.

At some point those who know (but are not allowed to) either cave in or leave.

I agree KTFM needs billboards, Print, TV, and they will probably do that...It is still early...

Mixx as good of a CHR as they may be...still DO NOT SOUND LIKE SAN ANTONIO, neither does Power.

Why do you seem to dispise KTFM so much? That is my question.
 
I don't think anyone on here doesn't like KTFM. That isn't the issue. The issue is you and your bantering over KTFM. I mean, really, you make it sound like the second coming arrived when the "new" KTFM came on! I think what mind is trying to say is that you must be a BMP employee since you seem to love KTFM so much.

I mean really, who here really likes a radio station so much that you would go on and on and on about it? I mean, its radio. So you're whole banter seems suspicious..that's all.

As a former programmer, I don't buy the whole "the station doesn't sound like San Antonio" bit. I think that San Antonio is a completely different city than it was 10 years ago or even 20 years ago. I mean, if you think about it, if KTFM had done so great before, they would have never flipped in the first place, and they would still be number one, right? So yeah, they supposedly sound like "San Antonio" now. But what was good then doesn't necessarily make it good now. Which is why you don't hear old country songs (70's and 80's) on KAJA, and you don't hear 50's music on KONO. I really doubt that your average 35 year old woman is listening to the radio 10 hours a day the way they did when they were 15.
 
Throwdown said:
Mind...

I don't work for BMP, I did work for Watermann...

The way they talk in here, it's like they live in a whole different SAN ANTONIO than the one I grew up and live in.

Why do you seem to dispise KTFM so much? That is my question.

Well well well a former KTFM employee. Well in my opinion that kind of thinking is the epitome of what is wrong with San Antonio. A select few dont want to let go of the past. They still think San Antonio is as lame as it used to be. Well it is not. Times have changed and you few who still wanna hang onto the past with everything you got need to move on. This is 2008, not 1988 or even 1998. No disrespect to Rick or Henry but when 94.1 hired them they made a huge mistake. They were tayloring to those few people who did wanna think the old days were still here. Those who thought they old KTFM would be revived to its former greatness. We all know how that ended up. Even adapting the former logo was a "What are they doing?" move in my eyes. I grew up here too, and I know the markets history. However I am openminded to change and apadtibility. Welcome to modern radio.

You ask "why do I dispise KTFM so much?" That is not the case. I do not. I just lack your faith in the calls. I am not a pushover and have to prove to me they are elite and deserve to be in San Antonio. Just because they have the legendary calls do not mean anything. Fact of the matter is they are still a new station and have to prove themselves just like everyone else. I could also reverse the question and ask it to you, "Why do you have so much love/have so much faith in KTFM?"
 
yeahIwasinradio said:
I don't think anyone on here doesn't like KTFM. That isn't the issue. The issue is you and your bantering over KTFM. I mean, really, you make it sound like the second coming arrived when the "new" KTFM came on! I think what mind is trying to say is that you must be a BMP employee since you seem to love KTFM so much.

I mean really, who here really likes a radio station so much that you would go on and on and on about it? I mean, its radio. So you're whole banter seems suspicious..that's all.

As a former programmer, I don't buy the whole "the station doesn't sound like San Antonio" bit. I think that San Antonio is a completely different city than it was 10 years ago or even 20 years ago. I mean, if you think about it, if KTFM had done so great before, they would have never flipped in the first place, and they would still be number one, right? So yeah, they supposedly sound like "San Antonio" now. But what was good then doesn't necessarily make it good now. Which is why you don't hear old country songs (70's and 80's) on KAJA, and you don't hear 50's music on KONO. I really doubt that your average 35 year old woman is listening to the radio 10 hours a day the way they did when they were 15.

You sir hit the nail on the head. San Antonio is not the same and if KTFM was so great they would still be on 102.7, still be #1, etc etc.
 
I agree with both of you. There are lots of new people with different tastes moving to this market. And the 35 and ups did not even (the ratings) seem to take to KTFM playing music from back in the day.

I truly am excited about this radio station because the rest sound so awful. That's right awful.

Awful for Austin, awful for San antonio, awful for New York. Bad is bad and they sound bad.

You can update within a vein and sound good. I like the old calls, but If they played the music they are playing now
and threw the calls in the trash...I would still feel the same.

No other station sounds this way. New Music nor re-currents.

The people in here keep resting on the idea that KTFM is playing OLD music for OLD listeners and who cares?

90's cuts is the right place to be for adults...80's tested well about 10 years ago, so I would guess that stuff is getting
pretty burned by now.

I don't hear all that OLD stuff you folks keep bringing up, what daypart are you listening to?
Song for Song they are the best thing on the air...PERIOD. Unless you just don't like the hits.

I guess I am trying to figure out who sounds fresher-who reflects this new market sound that you are talking about?
HIP HOP? Hip hop has been absorbed by CHR.

Mix doesn't have enough of an ethnic lean. I guess they want to be the ying to Power and the Beat's Yang????

Yes the market has changed. It's Only Radio? Yep that's why stations from coast to coast sound like that...cuz

the new generation has been taught that its only an ad platform..it's only radio.

Where is the heart and soul that I was taught by peeps like Jerry Clifton at? Reflect the market.
Don't play the same thing in San Antonio that they play in Idaho.

You have got to agree that some songs that work here would die in other markets, even close by markets like
Corpus, or Austin and that the reverse is also true.

I am not holding on to the past, I want something that sounds good for the future and MIX aint it.

So who do you think is on top in this market? (Arbitron is going to go to Kiss just barely this go round)

What if you don't listen to Rock? MOVE?
 
I like the idea of proving that KTFM is one of the elite and they have to prove themselves...

Elite as in group of stations?

WHO ELSE IS ELITE IN SA?

Who is the next best station for the future?

Maybe overall you just don't care. I LOVE RADIO... I don't just like it...

I listen to it. It's not just a job. To Me.

I am sorry if I have been overzealous...I really like it that much and apologize if you do not.
 
Throwdown said:
Maybe overall you just don't care. I LOVE RADIO... I don't just like it...

Throwdown,

I admire you for loving radio. I used to love radio too! If I didn't, I wouldn't check this board every day.

I have been off of the air full time for 6 years. I got laid off right after 9-11. I though I was going to DIE! I didn't know how to do anything else and looked long and hard to for a job in the Austin/San Antonio market. When a friend of mine asked me to apply for a job in another industry, I went ahead and did it. 6 years later, I making more money than I did when I was in radio. And guess what? No worrying about pissing off my PD, or not getting enough remotes to pay my bills, or worrying about hurting my morning show guys fragile feelings! PLUS, I don't have to worry about working on the weekend, or staying up all night doing production, or worrying that my job is going to be outsourced to another market.

What is the point of my post? There is a NICE life outside of radio, where I don't have to worry about loosing my job every three months. And I thank GOD everyday that I have a normal life with my husband and daughter.

On another note Throwdown, on another thread, you mentioned that Arbitron thinks that satellite radio isn't competition to regular radio. I would beg to differ. Only because every person that gets into my truck and listens to Sirius for 10 minutes literally goes out and gets themselves a subscription within a week.
 
Yeah...

I was just quoting the research from Arbitron that everyone in here says is gospel...

I think Satellite will boom after they merge. Awareness about satellite has dropped off 2% from the previous year.

Once the service merge, and market strongly then maybe it will boom.

The price of gas may stall this since you can still get radio for free plus after they merge the SATs will play spots.

Thanks for the time.

Throwy
 
For crying out loud...
I was t KTFM very long time go and only some of you are even remotely close to being right about anything.
"The bottom line" is this; why use call letters, logos, and color schemes tht are old news?

The once great KTFM lives and breathes in my memory, and does not include Dr. Drex or Hot Hennrietta.
They never were KTFM, and never will be.

So, just who and wht was KTFM?
It was the old guard of young and hungry turks that poured their blood, sweat and tears into the foundation of that "new building" at 4050 Eisenhauer Rd.
For those of us who were really there, that is all that really matters.

BTW: For the record, I listen to JACK FM a lot for one simple reason; they do not talk too much.
 
beaun said:
Okay, maybe Kraddick isn't a corp mandate BUT Kraddick beat his chest at contract time so hard that he HAD to be in Austin and San Antonio that is WAS a mandate for KXXM and KFMK. Absolutley no question about that, and KXXM's PD at the time put up enough of a fight that it began to piss-off the folks in Dallas so he backed off and let them put him on. Kraddick KILLED KXXM for over 2 years, they have just finally begun to gain ground with the show.

And why did KXXM fight against Kraddick? Because Woody kicked butt in all the demos and was a great local talent. Hope he brings the same show to KTFM because that would give SA some good morning choices (besides KISS)

Sorry jpcgonebig, this is no 'ass'uming. As you say, look at the numbers in depth after the initial switch from Woody to Kraddick. Even over 3 years later, Woody's numbers (and revenue) at the end were still better than Kraddick's now.

IF this is all to happen, Woody on 94.1 will be the smartest thing they have done with that frequency in a long time! It could actually be a very good contender. Hats off to BMP for finally being smart with this frequency and doing all the right things for that demo!

It should be a lesson to that pd who wanted Kraddict off. NEVER cross Kraddict or speak the truth of his overated talent or you will be OUT.
 
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