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KTFM S.A. JAMMIN 94.1

Man I think this station is crazy, Its about time San Antonio gets a station like this, The morning show, the djs there all good, If you live in San Antonio check the morning show out or tune in at 12 noon and check out the noon time workout its a full hour of pure mixing its great, What do ya’ll think about the new KTFM Jammin 94.1????..
 
They do a good job overall I like them better than the 105.9 in Austin, I can recieve them fairly well here, just south of Austin, I think they will do well.<P ID="signature">______________
jras20</P>
 
> They do a good job overall I like them better than the 105.9
> in Austin, I can recieve them fairly well here, just south
> of Austin, I think they will do well.
>

Although not a big fan of jammin oldies, but when the last time I went down to San Antonio last winter, I got a chance to listen to them and loved it that I put the station on my presets. It is a great station to listen to music wise. I wish we'd have a station like that up here in Dallas rather than shoving AC, and hip-hop/reggaton music down our throats.<P ID="signature">______________
FCC=Freakin' Clear Channel</P>
 
I think it is FANTASTIC! I really hope some of the other Hispanic-owned companies will follow BMP's success with this station and do the same thing, especially here in Houston, where there is just WAY TOO MUCH Regional Mexican.

The only thing that worries me is staying power. When Jammin' Oldies arrived on the scene a few years back, everyone got into it (kind of like "Jack" now) and you heard the same tired disco and ol' school over and over. You can only hear "Le Freak" and "Staying Alive" so many times, before you go crazy. So, I hope they keep a nice variety of music, to where listeners won't get burnt out easy. If it is done right, it will be successful for a long time.

<P ID="signature">______________
The Bitterness of Poor Quality Lingers Long After The Sweetness of Low Price Is Long Forgotten.</P>
 
> > They do a good job overall I like them better than the
> 105.9
> > in Austin, I can recieve them fairly well here, just south
>
> > of Austin, I think they will do well.
> >
>
> Although not a big fan of jammin oldies, but when the last
> time I went down to San Antonio last winter, I got a chance
> to listen to them and loved it that I put the station on my
> presets. It is a great station to listen to music wise. I
> wish we'd have a station like that up here in Dallas rather
> than shoving AC, and hip-hop/reggaton music down our
> throats.

The original jammin' oldies concept was for a 25/44 Hispanic, second and third generation, femal appeal. That is exactly what KTFM is doing. There is a huge market for this in San Antonio, where 75% of Hisapnics are not Spanish dominant. Dallas is the opposite, and I doubt the format would work there.
 
> I think it is FANTASTIC! I really hope some of the other
> Hispanic-owned companies will follow BMP's success with this
> station and do the same thing, especially here in Houston,
> where there is just WAY TOO MUCH Regional Mexican.

This format only works where the Hispanic community is, in its vast majority, in its second and third generation or beyond. Houston does not qualify.
>
> The only thing that worries me is staying power. When
> Jammin' Oldies arrived on the scene a few years back,
> everyone got into it (kind of like "Jack" now) and you heard
> the same tired disco and ol' school over and over.

Where there is a true core audience, like SA, it will not burn. These are the real hits for that group.

This is also the first correct execution of the concept ever. LA researched and determined the concept, but management forced it to be too "white" and it had no passion with anyone.
 
> I really hope some of the other
> Hispanic-owned companies will follow BMP's success with this
> station and do the same thing, especially here in Houston,
> where there is just WAY TOO MUCH Regional Mexican.

JO has already been tried in Houston, and it fizzled on 98.5/103.3.
 
> This is also the first correct execution of the concept
> ever. LA researched and determined the concept, but
> management forced it to be too "white" and it had no passion
> with anyone.

This sounds like what happened to the format in Houston a few years ago. The version on 98.5/103.3 never struck me as being particularly Hispanic oriented.
 
so, who besides Henrietta is on-air now?
Rick the Stick doing AM Drive with her?
who's doing mid dayz? afernoons?
 
>
> This format only works where the Hispanic community is, in
> its vast majority, in its second and third generation or
> beyond. Houston does not qualify.

David, as usual, you and I disagree. This format CAN work in Houston. This format not only works for Hispanics, but Whites (which I am), African-Americans, and Asian-Americans also love this format.


>
> Where there is a true core audience, like SA, it will not
> burn. These are the real hits for that group.
>
> This is also the first correct execution of the concept
> ever. LA researched and determined the concept, but
> management forced it to be too "white" and it had no passion
> with anyone.
>
I agree with you here.


Jammin Oldies on KTJM/KJOJ failed for two reasons, the signals at 98.5 & 103.3 are rimshot signals, and both stations never get great ratings in the Houston market. The format was very well received when it first came out. However, Clear Channel did what I said in my prior post, they would play the same songs over and over and they didn't try to expand their playlist any. They did not cater to Hispanics. They also did not want to hurt sister station KMJQ at the time. The second reason is when Liberman acquired these stations, they had NO interest in maintaining the format. They wanted the Regional Mexican format.

This format will work in Houston, if executed properly on a decent signal.<P ID="signature">______________
The Bitterness of Poor Quality Lingers Long After The Sweetness of Low Price Is Long Forgotten.</P>
 
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