KTKR ratings drop?

[1st of 5]

When Jim Rome takes his vacation/holiday breaks and the selected substitutes host his show, what is the effect on the show's ratings? How about the stations that carry his program? As for this listener, whenever Jim Rome is not there, I don't bother to listen, unless its one of those "Best of Rome" rerun compilations. I think quite a few others feel the same way. Rome makes such a big deal about why he takes so much vacation, as if he were responding to volumous complaints regarding his absence from the airwaves.

 

[daypart]

I figured from the thread title that this topic was looking at a bigger picture. This probably would be a better question for the Sports forum.

San Antonio's favorite teams aren't playing or even in training camp right now. This has to be a rough time to sustain interest in local sports talk.

 

[fredcantu]

We're only a month from football season. I'm sure baseball, fantasy football and Paul the Octopus will have sports fans talking until then.

 

[1st of 5]

Since this thread's main concern is KTKR 760 AM, I think it does belong here, since this is the area that discusses topics regarding LOCAL radio. The only time I listen to KTKR is to catch the Jim Rome show. After its over I turn it off or listen to something else. I was just curious as to how many other radio listeners do the same? When Jim Rome is out or his program has been pre-empted by the wnba or something just as lame, how does KTKR's ratings fare and does it affect the price for ads run during his show or during his absence? I am sure this applies at the national level, too, but I am only curious about KTKR. Their offerings and ratings aren't much to brag about to begin with, so every little poke makes the cracks bigger, don't you think?

 

[RatchetUp]

Actually mornings and afternoons have far out-performed the Patrick/Rome combination for over two years. San Antonio likes local sports talk. Clear Channel figured that out - remember 7 -2 - 4? - and added local while other sports station dropped it. D'OH!

I'm sure there's a drop when Rome is pre-empted, but probably not much of one on days like yestedray when Silver Stars pre-empted a Rome-less Rome show, which was probably already pretty low.

 

[1st of 5]

Oh, yes, local sports talk radio. All that talent, professionally produced, thought provoking, inspiring and engaging adult discussions. I guess if you want to hear only the good, sanitized and approved talk about our only 'real' hometeam', the Spurs, or those eternally obessed and obnoxious braggarts foaming at the mouth about 'their Cowboys', (located in Dallas/Arlington/Irving?), or the ancient lingering memory of what that team used to be, then I guess you are correct. Afterall, the purpose of a radio station is not to inform, entertain or serve the community, but to make money by selling commercial spots, instead of airing non-revenue generating Public Service announcements inbetween program segments. So, it sort of doesn't matter what accompanies the commercials, since listener input is not considered.

 

[daypart]

Afterall, the purpose of a radio station is not to inform, entertain or serve the community, but to make money by selling commercial spots, instead of airing non-revenue generating Public Service announcements inbetween program segments. So, it sort of doesn't matter what accompanies the commercials, since listener input is not considered.

When I took my first broadcasting class, the first thing the professor taught the class was the 4-word definition of the "business of broadcasting." That definition is "selling audiences to advertisers."

Having worked in broadcasting, I know that all of those other things you listed take a back seat if they don't help sell audiences to advertisers. The law says that some of them can't be ignored completely, but make no mistake, they are not Job 1 at a station.

 

[1st of 5]

Yes, I guess so. I also have noticed that since the "coach" has returned to attempt to compete with Jim Rome and heard Passacrita (sp?) on the 760 morning show, no one has even bothered to post or mention it. We haven't even heard any self promotion from that former major market afternoon guy for quite a while. I wonder if advertisers read the comments posted on this board when considering negotiating ad prices? It could save them some $$$. Hmmmm?

 

[bobbranson]

"1st of 5," to answer your original question...KTKR's numbers continue to climb, especially in the target demo, and local programming. So no, there is no ratings drop.
For someone who "only listens to Rome," you are very familiar with the content of Sports Talk San Antonio. I don't quite understand your obsession/hatred for The Ticket, but if I had to guess, you sound like someone who feels he was badly treated by Clear Channel about two years ago when thay cleaned house at STSA.

 

[1st of 5]

I harbor no "hatred" toward this or the other "sports" station, just annoyance at their small town mentality. I have never worked for CC, but for electronic firms that manufactured equipment for the broadcast communtity. Having lived and worked in major media markets, I have heard real radio programs and talent, which ended up getting syndicated to our stations here. As for my previous comments, if they were a wee bit too caustic for today's sensitive society, then I extend my apologies. Now what about these "ratings" ? I have asked this question before and never received a straight answer. Who decides these "ratings" and how are they obtained? I have resided here for the last 20+ years and have never been surveyed for radio or TV, or have heard of anyone I know being contacted for such input. Are these "ratings" based upon the handful of fortunate selectees, thus condemning the rest of the populace to endure their choices? Or is it like the music industry, with a secretive cabal deciding who and what is to be deemed "popular", knowing full well that the sheepish public with swallow anything that is shoved down their throats?