DanStrassberg said:A two-tower diplex with KFAX would clearly cost what KTRB has to pay for many truckloads of propane (NOT the Kerosene to which another poster referred; the zoning at the night site prohibits the storage of liquid fuel).
My apologies. Where's Hank Hill and Strickland Propane when you need them?
That still has to be a horrible expenditure. When Pappas selected that site, did it not occur to them that the expense alone carried the risk of total financial ruin? Or were they simply assuming that all of the future ad revenue provided from that potential signal might cancel that expense out? If that was the case, that's horribly myopic. Given that any other site simply didn't (or couldn't) work out to any satisfaction, it just looks totally unnecessary for them to even have considered the 50kW upgrade and move out of Modesto in the first place.
If it wasn't for this situation, any future owner would be certified nuts to move KTRB out of the Bay Area, heck, even back to Modesto! However, I wouldn't buy them if I DIDN'T have that option. Provided Pappas doesn't hand the license back to the FCC for total deletion, of course.