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KTRB/860 To Become ESPN Deportes Outlet

It's about time the bay area had a hispanic sports outlet! The real question is will it make any money for the owners? And will the signal be upgraded so it's worth anything? I believe this is going to be another waste of time and just cost a lot of money with no ROI.
 
Would it just be too big an investment to become a Spanish news/talk operation? Or would that just not make sense given Bay Area demographics to begin with?
 
That's what happens when you don't live in an area and don't have all the facts. I'm sorry but I didn't know they'd been operating with reduced facilities.
 
MarioMania said:
Move it back to Modesto or go Silent
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There's an allocation in Modesto on 840, the second-adjacent channel to 860. Used to be KMPH, which used KTRB's former towers near Modesto. KMPH was created as a replacement for KTRB when KTRB moved to San Francisco. KMPH ran 5 kW-U DA-2. It went dark less than a year ago, I believe. If I'm correct about that, there is still time for it to be resurrected, but not much time. When KMPH went dark, the owners blamed the fact that there was not much overlap between the day and night patterns. The day pattern sends the maximum signal to the southeast whereas the night patterns sends the maximum signal to the west. Still, I've seen much more extreme cases of minimal overlap between day and night AM patterns. I don't know the situation with sports in Spanish in Modesto, but it's possible that a KTRB/KMPH simulcast of ESPN Deportes would make sense.
 
I don't know the situation with sports in Spanish in Modesto, but it's possible that a KTRB/KMPH simulcast of ESPN Deportes would make sense.
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It might make sense, but it isn't going to happen. KMPH/840 in Modesto is going back on the air shortly with Spanish-language Christian programming.
 
Sidebar: now the Bay Area will have an ESPN Deportes outlet ... but no ESPN-branded English-language station. (Don't tell me KNBR on either 680 or 1050 is the local ESPN outlet -- they aren't.)
 
A question to David Eduardo: Do you think a Spanish Sports Station on the AM Dial in the Bay area will succeed? Spanish Talk Radio on the AM Dial didn't seem to succeed so not sure if Spanish Sports will?
 
emprex said:
First of all I don't like Mexican Radio, But it's about time and 50 million of US pop are hispanic.
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Mexican radio is in Mexico, just as English radio is in England and Spanish radio is in Spain.
 
Madmansam said:
A question to David Eduardo: Do you think a Spanish Sports Station on the AM Dial in the Bay area will succeed? Spanish Talk Radio on the AM Dial didn't seem to succeed so not sure if Spanish Sports will?
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ESPN is slowly improving, but it gets very small numbers in most markets. As a promtion and brand awareness vehicle for ESPN, it's great. The bigger issue is that there are really three important sports for Spanish dominant Hispanics, namely soccer, soccer and soccer. I recall getting 4 shares in LA with all soccer in PM drive about a decade ago... yet ESPN in LA gets aground a half point.

Non-local Spanish language talk has never worked.
 
DavidEduardo said:
emprex said:
First of all I don't like Mexican Radio, But it's about time and 50 million of US pop are hispanic.
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Mexican radio is in Mexico, just as English radio is in England and Spanish radio is in Spain.
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Don't be a smart A** on the internet please.
 
emprex said:
DavidEduardo said:
emprex said:
First of all I don't like Mexican Radio, But it's about time and 50 million of US pop are hispanic.
Click to expand...

Mexican radio is in Mexico, just as English radio is in England and Spanish radio is in Spain.
Click to expand...

Don't be a smart A** on the internet please.
Click to expand...
Since when is that rule in effect? I thought that is what the internet is all about!
 
BossRadioDJ said:
Sidebar: now the Bay Area will have an ESPN Deportes outlet ... but no ESPN-branded English-language station. (Don't tell me KNBR on either 680 or 1050 is the local ESPN outlet -- they aren't.)
Click to expand...

When KTRB was to be sold to the As, it was reported that the night site (Sunol, right?) was to be upgraded so that it would no longer be necessary to truck in propane each day at great cost to power the transmitter. Is Disney (or whoever will own KTRB) still planning to build that upgrade? It should significantly increase the stick value, albeit at a not inconsiderable cost.
 
When KTRB was to be sold to the As, it was reported that the night site (Sunol, right?) was to be upgraded so that it would no longer be necessary to truck in propane each day at great cost to power the transmitter. Is Disney (or whoever will own KTRB) still planning to build that upgrade? It should significantly increase the stick value, albeit at a not inconsiderable cost.
[/quote]

The A's deal blew up, and they never purchased KTRB. KTRB has be, and remains in the hands of the court appointed receiver. There is an LMA pending, but no sale is on the horizon.
 
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