From 18th place 12+, to almost 4th. Yeah, baseball only worked on KMOX, sure. No one would follow the Red Birds. Nah.
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KTRS RATINGS.
- Thread starter radiopoopoo
- Start date
D
Doug McElvein
Guest
Actually, they are in 10th place looking at the 12+ data just released today.They are up a share from the winter book to the F/M/A trend.To see all the 12+ numbers you can visit any number of sites.Cheers,
Check APRIL.
A
Alex B
Guest
ONLY baseball and Frank Opinion are doing anything. Who didn't expect Cardinal baseball to do well?radiopoopoo said:Check APRIL.
What's on that piece of paper is what it is. Doesn't matter. And people said people wouldn't follow the Cards to KTRS. GOD if I had only saved all those posts!
KMOX is still #1...by a full share point, and CBS owns two of the top three stations in St. Louis, according to this set of Trends..and KRTS only gains one full share point, with Cardinals Baseball..And to further clairify..these are only 12+Trend numbers...until someone gets a look at M and P 25-54, and can break down drivetime numbers in July, the full story of the book has yet to be written..
I agree with that 100%. Its way too early, but when I saw the month of April I was a little woWWWWED. I can't imagine May and June will be very different, and seeing the crappy number they'll DROP is significant as well.
I get Arbitron info and looked at the KTRS trends. You can break out the month of April and see that KTRS had huge gains. Of course this is due to baseball, but who cares in the world of sales. Their cume is through the roof. FYI...KMOX's April was about the worst month they have ever had. The full Spring book will show the ugly truth (or beautiful truth) of baseball cume.
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