KTU - chasing a station thats going lower in ratings?

[JD76]

KTU - chasing a station thats going lower in ratings?

I dont get it...This cat and mouse game that NEW is leading KTU into is hurting KTU more. Disco is dead and should be only played on their Sunday specialty shows. What will KTU do next?

Imagine if NEW flips the script, goes current dance, and brings the Party 105 sound to NEW?

One can only dream...

 

[Jay_F]

Re: KTU - chasing a station thats going lower in ratings?

> I dont get it...This cat and mouse game that NEW is leading
> KTU into is hurting KTU more. Disco is dead and should be
> only played on their Sunday specialty shows. What will KTU
> do next?
>
> Imagine if NEW flips the script, goes current dance, and
> brings the Party 105 sound to NEW?
>
> One can only dream...
>


It sounds like KTU is trying to protect it's upper end. I still say WLTW was the far bigger fish for NEW to go after than KTU. I mean KTU had a nice niche going but wasn't big enough to warrant competition. NEW has cut KTUs nose to spite it's face (or however that old saying goes). At this point, KTU needs to stay patient and wait for MIX to eventually get out of the format. KTU going to a more current dance format could actually help NEW overtake KTU, I would be surprised to see them take the risk.

 

[Oldiesmike101]

Re: KTU - chasing a station thats going lower in ratings?

I don't think KTU would be stupid enough to go to a more current dance format to let WNEW beat them plus without disco on KTU with their history it would not be KTU anymore plus they would probably sink lower. I can't see that happening. I did see the ratings for KTU and i agree they are bad and they are in 16 ot 17th place too, not good. I agree that 102.7 should have took on 106.7 instead and the blink format sounded sort of that way but wasn't executed right thats why it failed. What i can see down the road is CC taking their loses and flip 103.5 to full oldies like cbsfm was. I know many of you say that it's wrong for them but look at it this way, with no oldies in nyc, the ratings for KTU would shoot up and they would be doing as good as CBSFM used to do with the format. I know about the demograph problem and everything but i think Infinity used all that as a poor excuse to dump the oldies on 101.1 otherwise Jack would have done well which it most likely never will. And remember spots by advertisers are on wcbsfm.com now which proves that theory even more. I seriously believe it wasn't the demo problem that really killed oldies 101.1 it was more Infinity than anything.

>
>
> It sounds like KTU is trying to protect it's upper end. I
> still say WLTW was the far bigger fish for NEW to go after
> than KTU. I mean KTU had a nice niche going but wasn't big
> enough to warrant competition. NEW has cut KTUs nose to
> spite it's face (or however that old saying goes). At this
> point, KTU needs to stay patient and wait for MIX to
> eventually get out of the format. KTU going to a more
> current dance format could actually help NEW overtake KTU, I
> would be surprised to see them take the risk.
>

 

[lalumia]

NONSENSE!

> I don't think KTU would be stupid enough to go to a more
> current dance format to let WNEW beat them plus without
> disco on KTU with their history it would not be KTU anymore
> plus they would probably sink lower. I can't see that
> happening. I did see the ratings for KTU and i agree they
> are bad and they are in 16 ot 17th place too, not good. I
> agree that 102.7 should have took on 106.7 instead and the
> blink format sounded sort of that way but wasn't executed
> right thats why it failed. What i can see down the road is
> CC taking their loses and flip 103.5 to full oldies like
> cbsfm was. I know many of you say that it's wrong for them
> but look at it this way, with no oldies in nyc, the ratings
> for KTU would shoot up and they would be doing as good as
> CBSFM used to do with the format. I know about the demograph
> problem and everything but i think Infinity used all that as
> a poor excuse to dump the oldies on 101.1 otherwise Jack
> would have done well which it most likely never will. And
> remember spots by advertisers are on wcbsfm.com now which
> proves that theory even more. I seriously believe it wasn't
> the demo problem that really killed oldies 101.1 it was more
> Infinity than anything.
>
> >
> >
> > It sounds like KTU is trying to protect it's upper end. I
> > still say WLTW was the far bigger fish for NEW to go after
>
> > than KTU. I mean KTU had a nice niche going but wasn't big
>
> > enough to warrant competition. NEW has cut KTUs nose to
> > spite it's face (or however that old saying goes). At this
>
> > point, KTU needs to stay patient and wait for MIX to
> > eventually get out of the format. KTU going to a more
> > current dance format could actually help NEW overtake KTU,
> I
> > would be surprised to see them take the risk.
> >
>IT'S THE MUSIC/PRODUCT,NOT THE RESPECTIVE RADIO STATIONS TO BLAME
If the current dance market was strong, the MIX vs.KTU thing wouldn't be battling at the lower part of the Arbs; if there's only room for one in such a situation, then how does one explain HOT 97 AND Power 105 enjoying prime seats,sometimes bOTh of them in the Top 5? Dance has to embrace a more pop mentality(*** perhaps by playing my new single "DanceFloor";lol) and less attention paid to "dj culture" ,a culture which hasn't and will not EVER pay the bills on mainstream radio.BRING BACK DISCO!
,,,by the way,this battle started when Frankie Blue was shown the door at KTU a while back; I said at that time that MIX would be Blue's WMD on KTU,by stealing the only REAL base they have, the classic disco/freestyle crowd.

 

[Ivan]

Re-enactment:

Let's see in the crystal ball:

KTU Employee: I know how to get out of this fight with NEW.

CC MGT: Oh really? How?

KTU Employee: We throw out the heritage, the goodwill, what CBS did. We can go Oldies!

CC Mgt: You're fired!

The sound of "Whee Whaa" plays in the background.

 

[Jay_F]

Re: KTU - chasing a station thats going lower in ratings?

> I don't think KTU would be stupid enough to go to a more
> current dance format to let WNEW beat them plus without
> disco on KTU with their history it would not be KTU anymore
> plus they would probably sink lower. I can't see that
> happening. I did see the ratings for KTU and i agree they
> are bad and they are in 16 ot 17th place too, not good. I
> agree that 102.7 should have took on 106.7 instead and the
> blink format sounded sort of that way but wasn't executed
> right thats why it failed. What i can see down the road is
> CC taking their loses and flip 103.5 to full oldies like
> cbsfm was. I know many of you say that it's wrong for them
> but look at it this way, with no oldies in nyc, the ratings
> for KTU would shoot up and they would be doing as good as
> CBSFM used to do with the format. I know about the demograph
> problem and everything but i think Infinity used all that as
> a poor excuse to dump the oldies on 101.1 otherwise Jack
> would have done well which it most likely never will. And
> remember spots by advertisers are on wcbsfm.com now which
> proves that theory even more. I seriously believe it wasn't
> the demo problem that really killed oldies 101.1 it was more
> Infinity than anything.
>


It's interesting to note that CBS actually changed a station in Portland Oregon to oldies a couple of days ago. Yes, they flipped TO oldies in 2006. Of course they don't call it oldies, it's 60s/70s "superhits" or something similar to that. It's playlist is based on CBSs KFRC/San Francisco which is mostly 70s with a few 60s oldies and some early 80s. KFRC is seeing some early success with it's updated sound. Oldies purists would hate it, but oldies fans in general should be cheering this trend on. If CBS ever brings back oldies to NY, it will be this model and it won't be called "oldies".


> >
> >
> > It sounds like KTU is trying to protect it's upper end. I
> > still say WLTW was the far bigger fish for NEW to go after
>
> > than KTU. I mean KTU had a nice niche going but wasn't big
>
> > enough to warrant competition. NEW has cut KTUs nose to
> > spite it's face (or however that old saying goes). At this
>
> > point, KTU needs to stay patient and wait for MIX to
> > eventually get out of the format. KTU going to a more
> > current dance format could actually help NEW overtake KTU,
> I
> > would be surprised to see them take the risk.
> >
>

 

[kevinsealy]

Re: KTU - chasing a station thats going lower in ratings?

Oldiesmike101:


>>>What i can see down the road is
> CC taking their loses and flip 103.5 to full oldies like
> cbsfm was. I know many of you say that it's wrong for them
> but look at it this way, with no oldies in nyc, the ratings
> for KTU would shoot up and they would be doing as good as
> CBSFM used to do with the format.<<<


Then you have one Clear Channel station chasing after another.


This is the reason why Infinity didn't really want to switch WNEW-FM to an AC format not because thery were afraid to go up against WLTW, but that NEW-FM may siphone lisnteners away from CBS-FM.



Thanks,


<P ID="signature">______________
Kevin L. Sealy</P>

 

[radiolover78]

Re: KTU - chasing a station thats going lower in ratings? AND OLDIES

> I don't think KTU would be stupid enough to go to a more
> current dance format to let WNEW beat them plus without
> disco on KTU with their history it would not be KTU anymore
> plus they would probably sink lower. I can't see that
> happening. I did see the ratings for KTU and i agree they
> are bad and they are in 16 ot 17th place too, not good. I
> agree that 102.7 should have took on 106.7 instead and the
> blink format sounded sort of that way but wasn't executed
> right thats why it failed. What i can see down the road is
> CC taking their loses and flip 103.5 to full oldies like
> cbsfm was. I know many of you say that it's wrong for them
> but look at it this way, with no oldies in nyc, the ratings
> for KTU would shoot up and they would be doing as good as
> CBSFM used to do with the format. I know about the demograph
> problem and everything but i think Infinity used all that as
> a poor excuse to dump the oldies on 101.1 otherwise Jack
> would have done well which it most likely never will. And
> remember spots by advertisers are on wcbsfm.com now which
> proves that theory even more. I seriously believe it wasn't
> the demo problem that really killed oldies 101.1 it was more
> Infinity than anything.
>
> >
> >
> > It sounds like KTU is trying to protect it's upper end. I
> > still say WLTW was the far bigger fish for NEW to go after
>
> > than KTU. I mean KTU had a nice niche going but wasn't big
>
> > enough to warrant competition. NEW has cut KTUs nose to
> > spite it's face (or however that old saying goes). At this
>
> > point, KTU needs to stay patient and wait for MIX to
> > eventually get out of the format. KTU going to a more
> > current dance format could actually help NEW overtake KTU,
> I
> > would be surprised to see them take the risk.
> >
>

I agree with you on WNEW. Like I have said millions of times on this board, I would like to see them battle WLTW.

Now onto CBS FM:

The oldies format won't return on CBS FM. You seem to not care about the target demos, etc. but they do matter.

Let me steal some of David Eduardo's facts. (sorry David, I beat you to this one, but you get the credit)

As oldies, WCBS FM's billing was off about 20%. The market was up 20%, so technically, CBS FM was off about 40%. Radio is a business and CBS FM was losing lots of money. They had to change. (Are the facts I brought to the table correct David Eduardo?)

 

[TonySantiago]

Re: KTU - chasing a station thats going lower in ratings?

> > I dont get it...This cat and mouse game that NEW is
> leading
> > KTU into is hurting KTU more. Disco is dead and should be
> > only played on their Sunday specialty shows. What will KTU
>
> > do next?
> >
> > Imagine if NEW flips the script, goes current dance, and
> > brings the Party 105 sound to NEW?
> >
> > One can only dream...
> >
>
>
> It sounds like KTU is trying to protect it's upper end. I
> still say WLTW was the far bigger fish for NEW to go after
> than KTU. I mean KTU had a nice niche going but wasn't big
> enough to warrant competition. NEW has cut KTUs nose to
> spite it's face (or however that old saying goes). At this
> point, KTU needs to stay patient and wait for MIX to
> eventually get out of the format. KTU going to a more
> current dance format could actually help NEW overtake KTU, I
> would be surprised to see them take the risk.

Here's the thing....

With MIX struggling to find some sort of format for the one's that were failing (i.e. : Blink, Christmas, etc.) they are sticking HARD on classic dance since it was better than what they were doing before (though, I remember RIGHT after they got out of Hot Talk, they were doing CHR, and if I recall, they were getting a bit of ratings with it and giving Z-100 mini competition).

I have read other posts ahead of this one regarding heritage, etc and why KTU should stay the course with classic dance and hope that 'NEW fails. One advantage 'KTU has is that they aren't "pigeonholed" with having to stay classic dance. They CAN be diverse with the dance music umbrella. With that, and this may shock, by NO means should 'KTU dump the disco/Hot 103-97 type freestyle...but they have to UP the current dance. Just as one time, disco and freestyle were BRAND NEW MUSIC (yep, there was a time where NO ONE ever heard of Judy Torres, George Lamond, Lime, Bee Gees....well, as a "disco" group as opposed to their folksy sound of the early 70's), the current offerings by groups such as Lasgo, DHT, etc. will be vital as "future classics" for the dance genre. Granted this may sound more philosophical than business oriented, but just as Hot 103/97 and the original 'KTU made monies off a new sound, the current 'KTU could profit...IF they leaned on a 65-35% current format. I am NOT saying ALL current dance on the regular spectrum...just more than what they are doing.

MIX will not touch much current unless someone prominent like Mariah or Donna Summer does something.

TONY SANTIAGO

 

[CHRles]

Re: KTU - chasing a station thats going lower in ratings?

>
> I have read other posts ahead of this one regarding
> heritage, etc and why KTU should stay the course with
> classic dance and hope that 'NEW fails. One advantage 'KTU
> has is that they aren't "pigeonholed" with having to stay
> classic dance. They CAN be diverse with the dance music
> umbrella. With that, and this may shock, by NO means should
> 'KTU dump the disco/Hot 103-97 type freestyle...but they
> have to UP the current dance. Just as one time, disco and
> freestyle were BRAND NEW MUSIC (yep, there was a time where
> NO ONE ever heard of Judy Torres, George Lamond, Lime, Bee
> Gees....well, as a "disco" group as opposed to their folksy
> sound of the early 70's), the current offerings by groups
> such as Lasgo, DHT, etc. will be vital as "future classics"
> for the dance genre. Granted this may sound more
> philosophical than business oriented, but just as Hot 103/97
> and the original 'KTU made monies off a new sound, the
> current 'KTU could profit...IF they leaned on a 65-35%
> current format. I am NOT saying ALL current dance on the
> regular spectrum...just more than what they are doing.
>

Well said Tony. This pretty much sums up what I believe is the best course of action for KTU as well.

 

[icybluelake]

Re: KTU - chasing a station thats going lower in ratings? AND OLDIES

> As oldies, WCBS FM's billing was off about 20%. The market
> was up 20%, so technically, CBS FM was off about 40%.

If the facts are correct, maybe you can say they were off by a third, not by 40%, but that's really splitting hairs, I admit. If the facts are correct, you're in essence right and that might be a justification for what CBS did (or part of a rationale). I still think JACK was a crummy idea, however, but time will tell.