icybluelake said:
I always wonder, how much longer can a freestyle show continue on KTU? And then it does, for exactly the reason Tony mentioned above. Freestyle fans, at least in New York, are kind of like *the base*. I like Judy's show, but the key to it for me is that I don't listen every week. I hope it continues in more or less its current form.
I'm skeptical that this means much of anything for KTU's programming overall -- why change? Ratings aren't too bad, the listener base is remarkably stable and loyal, and billings seem to be, well, better than a lot of stations are experiencing (I'm kind of guessing there, actually). Feel free to correct me if any of this is wrong.
You're right Icy, 'KTU is doing well as a rhythmic adult contemporary station. Ratings have gone up since the change in 2006. However, my view on the change is something that I've been saying for the longest time now and for the few times I happened to be in my car and tune in to Judy's show, I've noticed it and perhaps this is finally coming to fruition here....the music has been
BURNT!
It's the same tracks from 20 years ago, give or take, with nothing new being brought "to the table". And for whatever is new that is out there, it has been argued..not by me, mind you..that the quality of it is not good. Add to the fact that freestyle is still pretty much part of the playlist on 'KTU (as well as Pulse 87 playing a pretty good share of it), with those same songs being given the strong airplay as if it was 1988, maybe they felt there was no longer a need to dedicate a specialty show to something that is actually heard throughout the day, and being the same material from that peak era (mid 80's - early 90's).
Even though Judy is still on the station and freestyle WILL still be played, although not as a specialty show, freestyle fans are upset. On one freestyle board someone wrote, which I agree, that perhaps by this happening it may not be a bad thing because it could serve up as a catalyst for change. I do hope so. But, IMHO, it has to take these three factors:
1.
The sound has to be reinvented for the 21st century - None of that "Planet Rock" beat with those high violin style synths. It has to come off different; perhaps incorporate a bit of the "electro" element in there. Freestyle producer Carlos Berrios has that concept.
2.
ALL of the classic artists have to come out with at least ONE new track - Something original, incorporating that reinvention. Then debut that one new track at Beatstock. You'll already have the freestyle fans there loving the classics. Bringing something new to the table could get them to open up, especially coming from the "legends", and in that process you can allow a new generation of freestyle artists in their 20s to enter the scene.
3.
The mentality of the fanbase has to change - On one freestyle posting board, someone (can't really use her username here) had posted that freestyle fans "are our own worst enemies because we refuse to let freestyle evolve. If it don't sound like it did back in 1989 then we trash it. Too bad because just think how big it could have been today if we would just let the music change with the times." She nailed it right there! The fanbase has to open up to the new sounds somehow and get out of that 1988 mentality. By all means NOT to totally get it out of the minds and hearts...but to allow new material to "breathe in".
Now, I don't know if this is all "a little too late", or if current freestyle will EVER get the opportunity to branch in like it was back in the Hot 103/97 era. But perhaps with this happening, one can either view it as a "death" or an opportunity to "take a rest" then "retrench" with new material and HOPE that radio would be open to it.