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KTWV-2 concerns me

G

gerald159

Guest
I need a terrestrial jazz station in LA, and as much as I hate the beg-a-thons that KKJZ forces on us every few months, I understand that's the trade-off for the music. But if KTWV-2 goes "real jazz," I'm afraid they will drive KKJZ out of business and then they will tank too, once they find they can't survive on ad revenues with that format. So that will leave us with NO jazz stations. Look how much trouble Saul has making money at KMZT, jazz is just as problematic.

I've suggested half in jest to KKJZ every so often that they just bite the bullet and go commercial themselves; they already run so many make-believe commercials that they might as well go all the way. But obviously, this can't happen because Cal State Long Beach has the license.
 
I think tyou're worrying prematurely. Most consumers aren't aware of HD yet, and the price and limited availability of HD receivers isn't helping any. Even if KTWV-2 programs traditional jazz, 99% of today's listeners will never hear it.

In the meantime, KKJZ should start thinking about how they will keep their listenership when HD Radio penetration reaches, say, 10% of listeners' households and cars. They've got a couple of years at least to brainstorm this - let's hope they're thinking now.

- Doc

> I need a terrestrial jazz station in LA, and as much as I
> hate the beg-a-thons that KKJZ forces on us every few
> months, I understand that's the trade-off for the music.
> But if KTWV-2 goes "real jazz," I'm afraid they will drive
> KKJZ out of business and then they will tank too, once they
> find they can't survive on ad revenues with that format. So
> that will leave us with NO jazz stations. Look how much
> trouble Saul has making money at KMZT, jazz is just as
> problematic.
>
> I've suggested half in jest to KKJZ every so often that they
> just bite the bullet and go commercial themselves; they
> already run so many make-believe commercials that they might
> as well go all the way. But obviously, this can't happen
> because Cal State Long Beach has the license.
 
K-JAZZ will be fine. HD is a stiff. The real innovation
will come from Internet Radio in the next 5 years.
But stations like KJAZZ with their community
ties and live programming will not be effected to a
great degree. KTWV2 playing legit jazz and owning
that image is like Budwesier making fine wines.

> I think tyou're worrying prematurely. Most consumers aren't
> aware of HD yet, and the price and limited availability of
> HD receivers isn't helping any. Even if KTWV-2 programs
> traditional jazz, 99% of today's listeners will never hear
> it.
>
> In the meantime, KKJZ should start thinking about how they
> will keep their listenership when HD Radio penetration
> reaches, say, 10% of listeners' households and cars. They've
> got a couple of years at least to brainstorm this - let's
> hope they're thinking now.
>
> - Doc
>
> > I need a terrestrial jazz station in LA, and as much as I
> > hate the beg-a-thons that KKJZ forces on us every few
> > months, I understand that's the trade-off for the music.
> > But if KTWV-2 goes "real jazz," I'm afraid they will drive
>
> > KKJZ out of business and then they will tank too, once
> they
> > find they can't survive on ad revenues with that format.
> So
> > that will leave us with NO jazz stations. Look how much
> > trouble Saul has making money at KMZT, jazz is just as
> > problematic.
> >
> > I've suggested half in jest to KKJZ every so often that
> they
> > just bite the bullet and go commercial themselves; they
> > already run so many make-believe commercials that they
> might
> > as well go all the way. But obviously, this can't happen
> > because Cal State Long Beach has the license.
>
 
> K-JAZZ will be fine. HD is a stiff. The real innovation
> will come from Internet Radio in the next 5 years.
> But stations like KJAZZ with their community
> ties and live programming will not be effected to a
> great degree. KTWV2 playing legit jazz and owning
> that image is like Budwesier making fine wines.

K-Jazz cannot go "commercial." All FM stations
below 92.1 are in the non-commercial band.

And if the listeners hate "beg-a-thons" they can
solve the problem by making their contributions
on a regular basis long-term. Some public radio
stations even have a "buy back the day" appeals,
saying if the listeners contribute X number of
dollars today, we can skip the appeals tomorrow.

I wouldn't worry much about KTWV-2. I'm sure it
will just be an automated jukebox that the PD
programs in his/her spare time. And almost no
one has HD radios.



Gregg
[email protected]
 
Whoo-ahhh!

Maybe they could re-create KMET on KTWV-2. That I'd listen to ;)

- Doc
 
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