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KTWV is sounding great right now

Brandon1993

Brandon1993

They have been adding some 90’s hip hop and I was surprised to see 2Pac in their recently played songs over the last 2 weeks or so. I also heard Ghost Town DJs yesterday while driving. Anyway The Wave has done an excellent job reinventing its self. Chime In Peeps.

Peace,

Brandon1993
 
K.M. Richards said:
I think in the long run, drifting too far from their historic "smooth" image is going to hurt more than help.
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The Wave has always been a unique station since its launch in February of 1987. I was just surprised to hear Ghost Town DJs, Baby Bash and PAC because they weren’t playing these artists back in the day. I would be here those artists on Power 106 back in the 90’s and 2000’s.
 
Brandon1993 said:
The Wave has always been a unique station since its launch in February of 1987. I was just surprised to hear Ghost Town DJs, Baby Bash and PAC because they weren’t playing these artists back in the day. I would be here those artists on Power 106 back in the 90’s and 2000’s.
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That is PRECISELY my point. Unless Audacy has decided to throw away the existing audience in large numbers by becoming "Power 106 Gold" this is going to be a huge mistake.
 
Brandon1993 said:
That’s true because KDAY is playing “Power 106 Gold” at moment.
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Thank you. I knew you would pick up on that, Brandon.

Now tell me why you believe KTWV should abandon the "smooth" format in favor of sounding more like KDAY. Do we need two stations playing classic KPWR songs?
 
I wonder why so many stations try to go after younger listeners with hip-hop formats, rather than programming adult R&B. I imagine younger hip-hop fans are more attuned to streaming, while older African-American listeners would be much more devoted to radio listening. Plus, Sunday morning programming would be fairly easy and acceptable to lease out to religious groups.

Perhaps I'm thinking too simply here. But I would think an Adult R&B/Urban AC would attract a much more dedicated following these days.
 
K.M. Richards said:
Thank you. I knew you would pick up on that, Brandon.

Now tell me why you believe KTWV should abandon the "smooth" format in favor of sounding more like KDAY. Do we need two stations playing classic KPWR songs?
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Well, The Waves target audience (25-54) listened to hip hop. Besides they are only playing the crossover hip hop not the hardcore stuff.
 
MarkW said:
Some of the new song choices are jarring when compared to other songs in the same set of music.

I agree with K.M. that the station is at risk of sounding unfocused and alienating longtime listeners.
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Their are usually solid in the ratings and people my age listen to the station now so I believe they are going Rhythmic AC.
 
If they wind up dumping Adele, Phil Collins and a few others from the playlist, they'll effectively be in that lane.

Seeing "Run It" by Chris Brown, "Here Comes the Hotstepper" by Ini Kamoze and "This Is How We Do It" by Montell Jordan in the playlist definitely is eye opening. I think I even saw a 2pac song that was not "Changes."
 
MarkW said:
If they wind up dumping Adele, Phil Collins and a few others from the playlist, they'll effectively be in that lane.

Seeing "Run It" by Chris Brown, "Here Comes the Hotstepper" by Ini Kamoze and "This Is How We Do It" by Montell Jordan in the playlist definitely is eye opening. I think I even saw a 2pac song that was not "Changes."
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That 2Pac song was "I Get Around". They've also added "Rude Boy" by Rihanna, which does sound quite immature compared to The Wave's overall musical image.

I personally don't mind the more Rhythmic-lean they are going for at the station. All we can do is sit back and see what happens with the station down the line.
 
Fighting Irish said:
I wonder why so many stations try to go after younger listeners with hip-hop formats, rather than programming adult R&B. I imagine younger hip-hop fans are more attuned to streaming, while older African-American listeners would be much more devoted to radio listening. Plus, Sunday morning programming would be fairly easy and acceptable to lease out to religious groups.

Perhaps I'm thinking too simply here. But I would think an Adult R&B/Urban AC would attract a much more dedicated following these days.
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A purely Adult R&B/Urban AC without leaning Rhythmic would simply not work in Los Angeles the way it would in, say, Atlanta. It was already tried and failed in the past, most notably when 100.3 flipped from Urban Contemporary to Urban AC, only to not work out for long.
 
MarkW said:
If they wind up dumping Adele, Phil Collins and a few others from the playlist, they'll effectively be in that lane.

Seeing "Run It" by Chris Brown, "Here Comes the Hotstepper" by Ini Kamoze and "This Is How We Do It" by Montell Jordan in the playlist definitely is eye opening. I think I even saw a 2pac song that was not "Changes."
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Even before this recent shift, The Wave has already been playing stuff like "Nothin' On You" by B.O.B., "Crazy In Love" by Beyonce, and "Ride Wit Me" or "Dilemma" by Nelly for quite a few years now, so those songs you listed don't really sound out of place. Now, if they were to play something like "Look At Me Now" by Chris Brown or "Shake Ya Tailfeather" by Nelly, that would be an entirely different story.

By the way, I just heard "This Is How We Do It" by Montell Jordan and they skipped the rap part from from that song. No point in doing that now if they've added the likes of "I Get Around" by 2Pac and "Ms. Jackson" by Outkast.
 
Why would KTWV make these playlist changes when they are currently on a winning streak, ratings wise? Not knowing how they are doing in the 25-54 demographic, is it possible that's where the problem lies. Maybe, they are skewing too old, and are trying to add younger listeners.

I just hope they don't end up like KBLX in San Francisco.
 
The Research Director, in the latest ratings report, said KTWV was tied for #7 in the 18-34 demo. That's a good place to be for a station that still plays Marvin, Aretha and the Temptations. We can't ask The Wave to be frozen in time. It has to add some songs from today and the early 2000s. Just don't forget the sounds that keep The Wave's fans loyal!
 
Gregg. said:
The Research Director, in the latest ratings report, said KTWV was tied for #7 in the 18-34 demo. That's a good place to be for a station that still plays Marvin, Aretha and the Temptations. We can't ask The Wave to be frozen in time. It has to add some songs from today and the early 2000s. Just don't forget the sounds that keep The Wave's fans loyal!
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I can understand keeping up with the march of time. But if they are in the top 10 for 18-34, why make changes now? For the last 3 months they have been climbing in the meaningless 6+.ratings, and are now ranked #5.
 
In San Diego, Magic 92.5 does very well in the local ratings. They have been a Rhythmic AC for many years, focusing on Disco, Old School Pop, some Dance and even some Motown and Classic Soul. In more recent years, they have added Throwback R&B and Rap that they didn't originally start playing when they launched that format, but they haven't really abandoned their classic sound, just beefed up the glass ceiling a bit.
 
Brandon1993 said:
Well, The Waves target audience (25-54) listened to hip hop.
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An argument could be made for those listeners seeing KTWV as an escape from that music, with KDAY available to them when they wanted it.

If that argument is correct, Audacy is now pushing them towards the exit.
 


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