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KTWV Playlist Tweaks

Donald_WBWH

Donald_WBWH

Has anyone else noticed The Wave sprinkling in more AC tunes? Earlier today I heard Madonna's "Crazy For You" and looking down their playlist I found "Viva La Vida" by Coldplay, and "Not Over You" by Gavin DeGraw. There are more songs that aren't exactly "Smooth" but are on that playlist.

Could they eventually get rid of all the "Smooth" vocals and few instrumentals and go all AC as a direct shot at KOST? Even though I hate to say it, that tactic does make the most sense. Although, from the other post in this board, it looks like one CBS LA station may be flipping to sports.
 
I noticed this as well and noted it on the thread about KOST vs The Wave. I heard Duncan Sheik the other day along with Coldplay's "Clocks" and a few others that weren't there before plus I noticed a vocal in a position that used to be an instrumental. Sounds to me like the run at KOST is getting more serious. Still, many predict it's demise. We'll just have to wait & see.
 
calguy said:
I noticed this as well and noted it on the thread about KOST vs The Wave. I heard Duncan Sheik the other day along with Coldplay's "Clocks" and a few others that weren't there before plus I noticed a vocal in a position that used to be an instrumental. Sounds to me like the run at KOST is getting more serious. Still, many predict it's demise. We'll just have to wait & see.
Click to expand...
In addition to Coldplay's "Clocks", I'm hearing Daniel Powters "Bad Day", Marron 5 "This Love" in rotation. They also have Vanessa Carlton's "A Thousand Miles" in rotation too. I hate to say it but The Wave's days as a 24/7 smooth jazz station is over and I never thought I'd see a day when that would happen.
 
CBS + Sports.
Call it what you want--sports, news, political comment, Rush, Oprah, etc.
It's Still TALK.
The question Is... where and what will the listeners of MUSIC turn to.
ALSO--talk in any format, has a burn out factor, the listener just DOES NOT listen to this stuff
constantly.
If CBS enters With SPORTS the music crowd, will go hunting.
CBS sees SPORTS as an answer to "MUSIC + TALK BURN OUT".
But, It's Actually---MORE TALK.
Music burn out is happening across most major markets.
The WAVE & JACK FM are feeling it most.
Country radio audience has peaked, also.
Although many COUNTRY stations have seen some increase, it's coming from the
BURN OUT factor of Other Music + Talk Formats.
The divide between old country, and young country is also getting wider
Plugging in a new COUNTRY station into a major market, is no guarantee of success.
the audience is very loyal to it's stations, and artists.
So, will the bored MUSIC listener Jump To SPORTS, NEWS, ETC?
And GOD Helps Us--country?
Not Likely.
NEW music Formats--Serving Genres Not Served Now, Will Be Tomorrows Music Winners.
A lot Of Formats Are "Widening Out"
And Not Focusing Properly--
If This Keeps Up
Radio--At Least The Music Providers--Will Be Come...
ONE GIANT JACK FM.
"We Play EVERYTHING Or ANYTHING"

SPORTS + TALK AINT IT--For Everybody.
There is a TON of good music, past and present, not formatted properly.

D. EDWARDS
 
In addition to Coldplay's "Clocks", I'm hearing Daniel Powters "Bad Day", Marron 5 "This Love" in rotation. They also have Vanessa Carlton's "A Thousand Miles" in rotation too. I hate to say it but The Wave's days as a 24/7 smooth jazz station is over and I never thought I'd see a day when that would happen.
[/quote]

Well, they haven't really been a true Smooth Jazz station for the last few years now. You were lucky to even get one or two base SJ instrumentals per hour. What a shame, one of the most popular cities for Smooth Jazz can't even sustain a proper station anymore - just Smooth AC.

Can anyone in the LA area pick up KSBR from Mission Viejo or maybe KMYT from Temecula?
 
DAVEedwards said:
The question Is... where and what will the listeners of MUSIC turn to.
Click to expand...

They will barely notice. The average PPM panelist hears 8 or 9 different stations every fortnight, and around 6 in a 7-day period. Ususally, 3 to 4 of those are "favorites" accounting for significant percentages of the listener's TSL.

So if one station leaves a format area, the listeners will just adjust their usage of other stations they like.

ALSO--talk in any format, has a burn out factor, the listener just DOES NOT listen to this stuff constantly.
Click to expand...

There are, albeit in the older demos, plenty of talk junkies and news junkies and sports junkies who listen to no music radio.

Music burn out is happening across most major markets. The WAVE & JACK FM are feeling it most.
Click to expand...

"The Wave" as a name did not exist in all the smooth jazz markets. And "Jack" as an adult hits brands does not exist everywhere.

However, smooth jazz stations have all but disappeared due to aging demos and horrible PPM performance, while Jack-like stations have, in some cases, disappeared due to poor or softening ratings, even if the core is in-demo.

NEW music Formats--Serving Genres Not Served Now, Will Be Tomorrows Music Winners.
Click to expand...

Unlikely. Tomorrow's successful music stations will be those that exist today that evolve with the listener and stay fresh to the target demo. KBIG nd KIIS are recent examples of good adaptation while KRTH, KOST, KROQ and KLVE are great examples of long-time winners that have adapted on an ongoing basis; several of these stations play nearly none of the songs they played 20 years ago as their evolution is constant and subtle.

Only when a station does not evolve and update will you see an under-performing competitor come in with a fresher version of pretty much the same thing.
 
DAVEedwards said:
Call it what you want--sports, news, political comment, Rush, Oprah, etc.
It's Still TALK.
The question Is... where and what will the listeners of MUSIC turn to.
Click to expand...

Pandora?
 
charles hobbs said:
DAVEedwards said:
Call it what you want--sports, news, political comment, Rush, Oprah, etc.
It's Still TALK.
The question Is... where and what will the listeners of MUSIC turn to.
Click to expand...

Pandora?
Click to expand...

Yes, and their MP3 player. Instead of buying "albums" for $13 or more in the old days, consumers can now download all the individual songs they want to build a personal playlist for historically low prices (when corrected for inflation), without leaving the comfort of their computer.

Perhaps an analogy can be drawn to the 50s and 60s. Though music on FM was available at that time, much of it was simulcast from the AM, few people had FM tuners in any case, and the formats were limited - primarily classical and easy listening. But even without those FM alternatives, listeners made due with what music they could find on the AM dial, which was limited.

Now that AM appears to be dead enough to push news, talk and sports stations onto the FM dial, people will make do. The difference is - they now have the other alternatives to choose from, including i-tunes, internet radio, Pandora, satellite radio, etc.

I just spent some time in Spain. The local cafe I was frequenting in this small town for my morning cappucinos and evening beer (because it had Wi-Fi), played Smooth Jazz during their hours of operation. I thought it curious that Spain had Smooth Jazz stations, then I listened more carefully and heard the "station ID" for SmoothJazz.com, which the cafe was streaming.

Personally, I don't see a problem.
 
I just spent some time in Spain. The local cafe I was frequenting in this small town for my morning cappucinos and evening beer (because it had Wi-Fi), played Smooth Jazz during their hours of operation. I thought it curious that Spain had Smooth Jazz stations, then I listened more carefully and heard the "station ID" for SmoothJazz.com, which the cafe was streaming.
Click to expand...

I think that is the norm these days, as tech savvy people look beyond their local stations choices for something that may interested in. Outside of work hours, the only radio I listen to is streams of US stations. I have a 4gb a month data allowance on my phone, and 150gb a month on my home computer. Considering there isn't a station that comes close to what I want to listen too (Alternative/AAA) in the city I live, I'm quite happy to stream from markets in the US.
 
calguy said:
crainbebo said:
Goodbye to anything smooth in L.A. Nice knowing you. Thank god for 103.7 The Oasis [KOAZ] in Albuquerque as a replacement station!

http://radio.securenetsystems.net/v4/index.cfm?stationCallSign=KOAZ

-crainbebo
Click to expand...

Question is, how long with the oasis be around? The format has been dropped all over the country, so it's a possibility...
Click to expand...

Isn't that an AM station with a translator running the BA network? This is not a format that winning stations are adopting.
 
No, that would be KQJZ 1340/103.5 in Kalispell, MT. This is a local station, and ain't BA anything.
GREAT playlist. Steve Hibbard [from Jones] is the PD and knows how to make it right! Plus you've got Katie Cole, Blake Williams and Jeff Young as the other personalities.

-crainbebo
 
As much as I hate to see the format vanish, I have to admit it was a format for the 1990's. Contemporary jazz artists were being played by Hot AC and CHR stations. It was very popular music. The first time I heard Kenny G, Spyro Gyra, etc. was on the local CHR station.

The music ran its course. Sad, but its day is over.
 
jhguthlac said:
As much as I hate to see the format vanish, I have to admit it was a format for the 1990's. Contemporary jazz artists were being played by Hot AC and CHR stations. It was very popular music. The first time I heard Kenny G, Spyro Gyra, etc. was on the local CHR station.

The music ran its course. Sad, but its day is over.
Click to expand...

In the Bay Area, the format really existed as far back as the mid 70s on KRE-FM, which played a mix of real jazz and "jazz fusion" - before the "Smooth Jazz label, which was picked up by new competitor KKSF in the 80s. KRE was sold to Inner City Broadcasting, became KBLX and morphed into more of a "soft R&B" station over the years, while KKSF (now under Clear Channel ownership) ran smooth jazz until about 3 years ago when the format was considered a loser. It's now the Bay Area's Classic Hits station, while KBLX soldiers on with the "soft" R&B, now under Entercom ownership.
 
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