Non-com ratings just came out. KUOW has a 4.9 share (12+ 6a-Mid Mon-Sun), which puts it beyond all of the other Comercial stations in town. Congratulations KUOW for a job well done.
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KUOW Rules- #1 Station in Seattle-Tacoma
- Thread starter FMSteve
- Start date
M
machinehead
Guest
Kudos to KUOW. Good programming, good news and public radio services, and no Glenn Beck.
They earned it, and they deserve it.
They earned it, and they deserve it.
A
ABQTom
Guest
I don't listen, I'm out of your market, but in following the industry, I'm not in the least bit surprised, considering all those KIRO firings of veteran talent. Ken Beck's lifestyle talk didn't work that well when 1090 came along on 50,000 watts with Hartmann and Schultz beating KIRO middays (the last time I had those numbers was almost 2 years ago, don't know what they are now).
Very sorry to hear about Mike Webb. Great host, listened on-line, a real loss to not just liberal N/T but the ENTIRE N/T industry.
Erin Hart is vastly superior to Randi Rhodes, and deserves full time host somewhere, either back in Denver at Clear Channel or at KIRO or 1090.
Very sorry to hear about Mike Webb. Great host, listened on-line, a real loss to not just liberal N/T but the ENTIRE N/T industry.
Erin Hart is vastly superior to Randi Rhodes, and deserves full time host somewhere, either back in Denver at Clear Channel or at KIRO or 1090.
T
tcsnrayp
Guest
The power of Considering All Things.
This is generally the case in Seattle. If you open up the full arbitron listing non-commercial stations KUOW and KPLU are very strong. KUOW is, by far, the top news and information station in prime times in the Seattle market and has been for some time.
They do have one huge advantage over KIRO, KOMO and other competitors. They don't carry commercials. Imagine the numbers of KIRO with no spots, or even the FM stations. Do you think listeners would subscribe and the government shell out dollars to support the END or KUBE, or JACK? I doubt it.
This does not take away from the good programming on NPR and the strength in this market. From an advertisers point of view, they really don't count cause you can't buy them anyway, except for grant support and sponsor mentions.
They do have one huge advantage over KIRO, KOMO and other competitors. They don't carry commercials. Imagine the numbers of KIRO with no spots, or even the FM stations. Do you think listeners would subscribe and the government shell out dollars to support the END or KUBE, or JACK? I doubt it.
This does not take away from the good programming on NPR and the strength in this market. From an advertisers point of view, they really don't count cause you can't buy them anyway, except for grant support and sponsor mentions.
Amen to that brother Dan the sales guy. If THE WOLF had no commercials and KMPS had 15 an hour, who do you think would be the number one station in Seattle, not just the number one Country station.
In small markets, where we all got started NPR rules. In leeberal Seattle and SF NPR rules. PArtof the lay of the land round here. Still, its like comparing apples and oranges. Commercial free stations, with government support, don';t exactly compete fair. What must torque the AM stations is that their tax dollars are paying for a station to take their audience away. Somthing ain't right about that cowboys. :-\
In small markets, where we all got started NPR rules. In leeberal Seattle and SF NPR rules. PArtof the lay of the land round here. Still, its like comparing apples and oranges. Commercial free stations, with government support, don';t exactly compete fair. What must torque the AM stations is that their tax dollars are paying for a station to take their audience away. Somthing ain't right about that cowboys. :-\
Y
yoyo205
Guest
TakeItFromMe said:If THE WOLF had no commercials and KMPS had 15 an hour, who do you think would be the number one station in Seattle, not just the number one Country station.
FITZ, I gotta tell you buddy; this was so informative! Never would have known this if it wasn't for your vast knowledge. How much time, and how much research did it take for you to come up with this one? You really should be a consultant. Mornings just ain't your thing.
TcsnRay: It doesn't sound like you listen much. It's "All Things Considered". And, it's not fair to compare Free Radio with Commercial Radio.
K
K
TakeItFromMe said:Commercial free stations, with government support, don';t exactly compete fair. What must torque the AM stations is that their tax dollars are paying for a station to take their audience away. Somthing ain't right about that cowboys. :-\
Um... How much government support do you think they get. According to KUOW's annual report, posted on their website, 11% of their operating budget is government funds, with another 30% coming from businesses through underwriting (advertising by any other name is still advertising), and 58% of their budget is from listener pledges.
Dan, many media buyers are utilizing KUOW - their annual report indicates that 30% of their revenue ($3,089,000) comes from businesses. These are dollars not being captured by commercial stations. I'd think KIRO (or any other station on the dial) would like to have these dollars. Sure the messaging is more limited, but businesses are finding value in reaching KUOW's audience.
Most compelling is the listener support. $3,947,000. If your station stripped the commercial times down to just 6 to 10 fifteen second spots per hour, do you think your listeners would be inspired support your programing and actually write a checks to cover the difference.
Government support represents a very small portion of their pie; $741,000 actually. It's clear that KOUW could operate without this support. They represent a different model - but valid. AND when it comes down to the wire, they are competition nonetheless.
http://www.kuow.org/reports/AnnualReport_2006.pdf
T
tcsnrayp
Guest
KCRadionut said:TcsnRay: It doesn't sound like you listen much. It's "All Things Considered". And, it's not fair to compare Free Radio with Commercial Radio.
K
You may have missed the subtlety of the intentional wording of my comment.
djdan said:This is generally the case in Seattle. If you open up the full arbitron listing non-commercial stations KUOW and KPLU are very strong. KUOW is, by far, the top news and information station in prime times in the Seattle market and has been for some time.
They do have one huge advantage over KIRO, KOMO and other competitors. They don't carry commercials. Imagine the numbers of KIRO with no spots, or even the FM stations. Do you think listeners would subscribe and the government shell out dollars to support the END or KUBE, or JACK? I doubt it.
This does not take away from the good programming on NPR and the strength in this market. From an advertisers point of view, they really don't count cause you can't buy them anyway, except for grant support and sponsor mentions.
It's such a shame that the law requires the commercial stations to run 15-20 minutes of commercials per hour. It makes it so hard for them to compete against stations who don't have a heavy spot load. Why do these commercial stations put up with such government meddling in their business plan?
Shiny Knob said:It's such a shame that the law requires the commercial stations to run 15-20 minutes of commercials per hour. It makes it so hard for them to compete against stations who don't have a heavy spot load. Why do these commercial stations put up with such government meddling in their business plan?
Are you being funny or stupid? With your post it’s hard to tell.
The FCC does not mandate how much time a station MUST devote to playing commercials. What FCC rules are you looking at?
Or by "law" do you mean the rules of the road for commercial stations in general. Meaning that they need to generate ad revenue through commercials to pay the bills. Even then there is no "law" saying they must play 15-20 minutes an hour.
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