I was wondering how long has 98 KUPD been on the air? I flipped through several different rock stations online before landing on this one and they all sucked. This station has very good song selection and the DJs sound terrific as well. I had thought 93.3 KDKB and KUPD were the same kind of rock but I guess not. KDKB sounds like the Hog stations in Milwaukee and Evansville, WI - older rock mixed with few currents. KUPD rules and it's these reasons that I will keep coming back to listen to them. Well done KUPD guys!