KURR coming to Vegas????

[radio dork]

According to radio-locator dot com KURR licensed to Hurricane Utah, has a construction permit to move city of license to Indian Springs…giving KURR 103.1 FM a city grade signal over much of the Las Vegas Valley. KURR used to be a Classic Rocker in Salt Lake City that has since changed format to AC. The Hurricane Utah KURR grabbed the call and, I’m guessing is also an aggressive Classic Rocker. If the Indian Springs KURR sticks with the aggressive Classic Rock format…Watch Lotus, you may finally have some KOMPetition. A well programmed aggressive Classic Rock, with a 1500-2000 song playlist, could slip right between KOMP and Point, and do quite a bit of damage to both….Much like the last book of Beasley’s Old KKLZ (aggressive Classic Rock), under direction of Charlie Logan.

Is KURR in talks with Charlie Logan??? (One of the BEST Rock PD's in the Country)

 

[LasVegasRadioJunky]

A good engineer might be able to get market coverage, but it's going to be a stretch

Here's the predicted coverage map for the proposed Indian Springs site
http://radio-locator.com/cgi-bin/pat?call=KURR&service=FM&status=C&hours=U

 

[davideduardo]

A good engineer might be able to get market coverage, but it's going to be a stretch

Here's the predicted coverage map for the proposed Indian Springs site
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Those "for amusement only" radio locator maps need interpretation. In general, the useful (where stations get diary mentions) coverage area is about 20% inside the inner red contour.

 

[LasVegasRadioJunky]

Those "for amusement only" radio locator maps need interpretation. In general, the useful (where stations get diary mentions) coverage area is about 20% inside the inner red contour.

David, does that 20% of effective measured market change when PPM comes to the valley or stay similar to the useful coverage area when it come to diary placement?

 

[davideduardo]

Those "for amusement only" radio locator maps need interpretation. In general, the useful (where stations get diary mentions) coverage area is about 20% inside the inner red contour.

David, does that 20% of effective measured market change when PPM comes to the valley or stay similar to the useful coverage area when it come to diary placement?

We don't know, since the PPM only shows out of home, but not work ZIPs at the moment; in car and at work are not separately viewable.

What we know from the diary, where work and home ZIPs are recorded, is that there is little listening recorded in diaries by diarykeepers who are outside the 70 dbu (80%) and 64 dbu (15% more), and that is simply based on non-car radios not picking up stations easily or well outside the 64.

There are exceptions for niche formats (Jewel in LV is a good example... bad signal, exclusive format) where there is listening to weak signals when there is no better signal with comparable programming. but that only works if the format is less desirable (Jewel again) or until someone with a better signal jumps the weak one.

 

[Jay F]

As much as I liked the old KKLZ format with their large library of hard classic rock, it doesn't seem worth the effort on a weak signal that won't cover the entire market.

The standards format on KJUL is one of the few that can get away with it. It's a unique exclusive format. Plus it's older audience will go through the effort to adjust their antena to recieve it. Afterall they are the generation known for fussing around with television rabbit ears. Younger people or really anyone under 50 or 60 just won't put up with a bad signal. A poor signal radio station is just noise, it's not an entertainment option.

 

[Demodave]

That's why I think the Vibe is going to have a very hard time of it. The intended demo is not going to fight the bad signal to listen to dance music. They will go to their iPods or the internet.