I found locations that were flat and moist, right at the bottom of hills or on "páramo" (Terreno llano, yermo, desabrigado, y generalmente elevado.) type plains at high altitudes. And I built towers, not inverted "L" antennae.I'm glad it worked for you. 50 years ago
1500's bad coverage was due to having a half-dozen towers protecting things like KWIZ in Santa Ana and 1520 in Port Hueneme and 1510 out in Ontario. The problem was not the site, it was the directional system and being on 1500.1500kHz in Burbank did that and it was a disaster. 10kw yielding 500 watt coverage by day and uncontrollable skywave at night. KSTP in the Twin Cities got the FCC to make them drop their night power to a kw.
My wife was on the air there when it was rented by Teddy Fregoso and was sharing the same (cough, cough from the "smoke") building with the FM. She lived in the Hollywood area south of Melrose at the time, and could not hear it in her apartment near the Wilshire Country Club. In fact, she was a little uncertain of where it actually could be heard, although around Hanson Dam it did come in well.
But KOXR pretty much died three decades ago when FM began to serve the market. Hispanics, who are much younger than the general population, went to FM very rapidly. In many nations of Latin America, the AM band has lost 50% or more of its stations. Mexico declared AM to be "dead" and allowed about 80% of all of the stations to migrate to FM.Presumably that's partly due to the fact that virtually the entire Spanish speaking market has migrated to FM. At one time 910 KOXR had a large audience but no more except for Dodger Baaeball.
In Ecuador, only one of the 10 AMs I owned at one time is still on the air.
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