But that's the point...this is NOT a small market. OK, so it's not LA ;D. The Brownsville/McAllen market is number 87. And if KVEO was some oddball independent, that would excuse it as well. But this is an NBC affiliate, in a market that's well into the top 100. Granted, it has stiff competition from both sides of the river. But if an NBC affiliate can't make a go of a local newscast under those circumstances, then we're looking at calling into question the entire business plan of affiliates in small markets.
Then again, KVEO has a....colorful...history. It went on the air back in 1981, IIRC. less than two years later, it was effectively bankrupt. My CE at the time told me that there had been a consultant brought in to assess the situation there. He said they found problems all the way from the network link to the tower and that this line was in the report:
The general manager should find another line of work.
So given the history, if any station in Texas is going to have issues, it would be a place like that.
And I'm glad the reporters at least survived the cut. I seem to remember some rumor to the effect from a couple of years back before the latest try at local news there that NBC threatened to pull the affiliation unless there was a local newscast. I guess this is the cheapest way to do one. Hopefully, those El Paso anchors got a raise for doing the extra work (riiiiiiight), and they've learned difference between Boca Chica beach and Boca Chica Blvd...as well as the right way to pronounce WESlaco.