July PPM puts K-VET-FM at 10th place up from 11th; 4.4 to 4.7; cume up also.
http://www.radio-info.com/markets/austin
http://www.radio-info.com/markets/austin
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KVET INCHES UP A BIT
- Thread starter austingeezer
- Start date
Meanwhile KASE was down by .4 and cume was also down, are they just rearranging the same audience? KASE has been steadily dropping since Feb also. The two stations have gone from a combined 13.9 in Feb to a 11.8, with cume 687,800 to 650,800.
Wonder if one of the issues is that the country format is getting stale, it's hard to tell the difference in the artists, except for the stuff played on road house it all sounds the same.
CC is now almost 3 points behind Emmis, there's trouble brewing in River city folks....
Wonder if one of the issues is that the country format is getting stale, it's hard to tell the difference in the artists, except for the stuff played on road house it all sounds the same.
CC is now almost 3 points behind Emmis, there's trouble brewing in River city folks....
You're right, CT; it all begins to sound the same. "Roadhouse", however, has been a real bright spot. Chris has done a good job with that show, and it's popularity reflects that. I still question the mix sometimes, though. Like Garth Brooks' "That Summer" in between Cory Morrow's "Nashville Blues" and CCR's "Whiskey River". Who needs Garth Brooks on a show that focuses on Texas music? But, hey...I'm retired from radio; what do I know?CTHank said:
Thanks, Chris; I really appreciate that. It's unfortunate that there's no longer room for a Country Gold-type show, BUT, I realize that times change and "time marches on" (as Tracy Lawrence would say). I really do wish you and K-VET much success.MozeMan said:
Tom A.
austingeezer said:
Yet in 18-49, KVET had a 5.3 5 books back, and has gone down .9, .1, .7 and .4 to end up with a 3.2 in the last book; that's 7th to 14th. 25-54 is 10th to 14th. It´s flat in 55+, though.
Somewhere out there, a man named Ron Rogers is about to punch a wall....
Since there are so many people on here who are fans of KVET and what it has been, I would like to hear what you would do if you were all of a sudden named PD and were given a little leeway to make things the way you think would work. Maybe even give some suggestions for KASE as well since most likely you would be PD of both. Who knows, maybe the current PD will be watching.....maybe its me.....
There's already been a good start with the live broadcasts from Nutty Brown. Whatever KVET does, it has to be tied into the local community. I can't see KVET being long-term successful mimicking the run of the mill country station you'd hear in, say, Houston or Dallas. I'm not saying play only local music. I certainly am aware that people do tune in to hear what they've heard before. But working to promote the local country scene would bind this station to Austin and a sprinkling, yes, a sprinkling of what we hear locally could only help.
I really don't think Austinites can get enough of local promotion from radio stations. Look at the remote broadcast that Jeff Ward does yearly from, what is it, the Alamo Draft House? KLBJ has this down to an art and that AM's track record is to be envied. And it wasn't Rush Limbaugh that did it. It was endless local promotion, getting out in front of the people, the A&M/UT breakfast, sponsoring cruises, collecting money for phone cards for soldiers, etc., etc. It costs money in the short run...but would revitalize a station that's a big part of Austin.
Folks...I grew up with this station. I want it to work!
I really don't think Austinites can get enough of local promotion from radio stations. Look at the remote broadcast that Jeff Ward does yearly from, what is it, the Alamo Draft House? KLBJ has this down to an art and that AM's track record is to be envied. And it wasn't Rush Limbaugh that did it. It was endless local promotion, getting out in front of the people, the A&M/UT breakfast, sponsoring cruises, collecting money for phone cards for soldiers, etc., etc. It costs money in the short run...but would revitalize a station that's a big part of Austin.
Folks...I grew up with this station. I want it to work!
One thing I'd try to do is figure out exactly what is the station's identity? To we want to be just another country or do we want to be the legendary station that wins awards and that everyone knows.
I'd nuke that silly 'Real County Variety' slogan, because the format isn't really all that varied until you get to the Roadhouse and I'd go back to what was on on the website 'the Austin Original' or 'Austin's Original Country', I'd turn the morning show from a half-baked morning zoo that seems to be 2 songs, 2-3 minute talk, 3 minute commercials, traffic (that might be reversed) and then rinse and repeat, let Bob and Jamie have it back, tell them to be local and I'd let Bob spend some more time developing his stories, my heavens he knows everyone in Austin. I'd put Bender into the afternoon drive time, because if ever there was someone who is what we used to call strictly a jock, he's it. (no offense to Bender, I bet he's pretty good voice tracking a music station, which is why I'd slot him in the afternoon)
And since I'd move Bender to the afternoon, that means I have to let go of the new guy, seriously, you really put a guy on KVET in the afternoon who is a stereotypical AAA jock? He loves his beagle, save the pets, plays golf (has probably never even been to a rodeo or bull riding), if he was older would have been a hippie. How on earth does he relate to Fowler, Green, Willie, Reese, to the Texas Honky Tonk music that built KVET and so on, I'd put him on some A/C station where touchy-feely plays well.
And I would ask Tom Allen to come back on Saturday mornings and let him play true oldies, there were a lot of folks that I knew that made it a habit on Saturday to tune in the station, now we weren't wearing PPM's but we shopped at his sponsors and for 3-4 hours the music was truly different and the show was a money earner and there's not a country music fan in Austin who thinks that the stuff that came out of the Urban Cowboy days has listening legs.
Bring back the edge to the station and keep everyone involved with the community.
Anyway that's what I'd do..
I'd nuke that silly 'Real County Variety' slogan, because the format isn't really all that varied until you get to the Roadhouse and I'd go back to what was on on the website 'the Austin Original' or 'Austin's Original Country', I'd turn the morning show from a half-baked morning zoo that seems to be 2 songs, 2-3 minute talk, 3 minute commercials, traffic (that might be reversed) and then rinse and repeat, let Bob and Jamie have it back, tell them to be local and I'd let Bob spend some more time developing his stories, my heavens he knows everyone in Austin. I'd put Bender into the afternoon drive time, because if ever there was someone who is what we used to call strictly a jock, he's it. (no offense to Bender, I bet he's pretty good voice tracking a music station, which is why I'd slot him in the afternoon)
And since I'd move Bender to the afternoon, that means I have to let go of the new guy, seriously, you really put a guy on KVET in the afternoon who is a stereotypical AAA jock? He loves his beagle, save the pets, plays golf (has probably never even been to a rodeo or bull riding), if he was older would have been a hippie. How on earth does he relate to Fowler, Green, Willie, Reese, to the Texas Honky Tonk music that built KVET and so on, I'd put him on some A/C station where touchy-feely plays well.
And I would ask Tom Allen to come back on Saturday mornings and let him play true oldies, there were a lot of folks that I knew that made it a habit on Saturday to tune in the station, now we weren't wearing PPM's but we shopped at his sponsors and for 3-4 hours the music was truly different and the show was a money earner and there's not a country music fan in Austin who thinks that the stuff that came out of the Urban Cowboy days has listening legs.
Bring back the edge to the station and keep everyone involved with the community.
Anyway that's what I'd do..
It's amazing but it seems like everyone with an opinion on the matter seems to agree what should be done. CTHank, I think you are right on the money. Pretty much what I would say, although now that Jaime seems to be leaving I would find somebody more dynamic to counter with Bob. Maybe another musician with an interesting point of view or a former politician.....
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