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KVGQ 106.9

P

Pebble

has dumped the stale oldies (or most of them; I still heard one old Depeche Mode song yesterday) for a much more modern music: Pink, Bruno Mars, the Killers. Does anybody listen to this station?
 
Hi Pebble,
Yes, I drive by this frequency just to see what's playing. I think I noticed the change over the weekend, perhaps on Sunday. Maybe it was last Saturday. I was looking for Breakfast With The Beatles/Dennis Mitchell... I noticed different music and I wasn't sure if I had the wrong day around 10:00 AM. The music isn't bad, but I'm really an Oldies fan, so I won't stay. :)
 
Thanks, Ken, much appreciated. BWTB was supposed run one more weekend on KVGQ, but they flipped the format on the 25th, six days earlier than scheduled. Does anyone know if they'll be selling off the Payson KMZQ license, since that station is never going to get into Phoenix?

Dennis Mitchell
 
They sound like a cross between KLUC and KMXB. They played Robin Thicke's Blurred Lines with a horrible homemade edit taking out the rap part. I also heard an oddball old tune from Garbage during all of the new tunes. The processing sounds pretty weak too...
 
Too bad. I enjoyed the very eclectic pop oldies mix heard on the Q. I had checked the ratings and did not see them show up, so am not surprised that they were not long for this world. So what we have here is an adventurous station departs and is replaced by yet another generic mix of the same old, same old that can be heard on 98.5, 94.1, 104.3 and elsewhere.
 
There was nothing stale about the music and it wasn't oldies, either! I was intorduced to many great 80s songs by the Q due to there willingness not to play the 100 or so stale hits a consultant says to play. Many great singles not played on radio today as well as album cuts that were never released as singles. It's a shame they made this move considering how many other HOT AC/CHR sticks there are in this town and the fact their own sister station Hot 97.5 is one of them.
 
qid937 said:
There was nothing stale about the music and it wasn't oldies, either! I was intorduced to many great 80s songs by the Q due to there willingness not to play the 100 or so stale hits a consultant says to play. Many great singles not played on radio today as well as album cuts that were never released as singles.
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The real issue is that the station is an ultra-rimshot. It's 65 dbu covers less than 9,000 persons.

Oh, and, for the hundredth time, consultants don't pick the songs on stations... listeners do.

It's a shame they made this move considering how many other HOT AC/CHR sticks there are in this town and the fact their own sister station Hot 97.5 is one of them.
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Hot is a rhythmic CHR, not AC... it has neither the demographic profile nor the music of a hot AC.
 
David at USC said:
Too bad. I enjoyed the very eclectic pop oldies mix heard on the Q. I had checked the ratings and did not see them show up, so am not surprised that they were not long for this world.
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They actually showed up in the ratings, but were apparently not a paid subscriber. 0.3 to 0.2 was the range.

Amazingly, they cumed just under 50 thousand. Considering that the 60 dbu on this facility only covers 11,000 persons, some folks were going out of their way to hear it... perhaps a degree of fringe signal car radio listening.
 
CUME exceeding population living in coverage area could just reflect a lot of mobile and at work listening.
 
It could also reflect that David's pop count appears to account only for KVGQ main and not the KVGQ-1 booster up by the speedway in NLV. That booster seems to overperform in the valley, at least the last few years that I've been in town listening.
 
Scott Fybush said:
It could also reflect that David's pop count appears to account only for KVGQ main and not the KVGQ-1 booster up by the speedway in NLV. That booster seems to overperform in the valley, at least the last few years that I've been in town listening.
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Good point. That booster does add a fair number of people to the usable signal area, and explains the cume number. It's probably a good case of a signal that can be heard, but not listened to.

It's been a very low biller historically, with the current annual level about equal to a single week's billing of their sister FM in the market.
 
I have been listening to Q quite a lot lately and it sounds pretty good musically. There's a lot of 90's Hot AC gold that has been missing on Mix over the last couple years. Although, I thought the imaging was a little cheap and dull sounding. I doubt it will make much noise in the market due to the challenged signal and the fact that no one knows it exists. Maybe if they did a little marketing it could take a share or two from Mix.
 
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