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KVI CHANGES LINEUP, CONTINUES TO REFUSE TO HAVE LEVIN, LARSON, SAVAGE, BRINKER

C

Citadel

How many markets are in the same position as Seattle where KVI-A is changing their lineup, yet still refuses to add Mark Levin, all 6 hours of Lars Larson, Michael Savage, Bob Brinker, and Red Eye?

They're getting 0.1 shares with lifestyle talk, and wish to add another lifestyle talk show. Ratings will not change.

That won't help, and they would be better served to go all conservative with Bob Brinker and Red Eye Radio.

Why has KVI become so politically correct?
 
Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The comstant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio???? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.
 
radiowizard101 said:
Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The constant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio???? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.
Click to expand...

Modern talk radio began with talk hosts who are sarcastic whiners and who act self-important and powerful on the air. That's what sells to the predominately conservative audience, since the Democrat party controls the other media outlets (TV, newspapers, and now, the internet).

The establishment is liberal, but the anti-establishment is mostly conservative (except for the very far left, where liberal radio does sell in places like San Francisco). That's why conservatives do so well on radio since, that has become their niche format for success (thanks to the rise of Rush).

The shows I mentioned are not getting bad ratings. Savage and Levin are near the top of the list, just after Rush and Hannity.

Fisher is too politically correct to even realize their grave mistakes. The guy who is responsible for not making appropriate changes, during his many incarnations at KVI/KOMO, is pictured here. He is not that well respected among Seattle listeners. If he can't make money then he'll go out the door again.

http://www.talkers.com/2012/04/02/monday-april-2-2012/

Music doesn't sell on AM. The full service that you discuss is best done on FM. Many major markets have A/C FM stations with frequent news and traffic, and in many cases, they get higher ratings than the talk stations that you do not like.

As for AM ..... the previous KVI format was oldies, with horrible ratings. Undoubtedly, Fisher will have to sell the station if they keep getting 0.1 share, which isn't enough to get any revenue.

On the other hand they could recognize what worked when Jennings ran Citadel (and, at Alpha Broadcasting), and add Levin, Savage, Larson, and Red Eye.

Folks - Why is Fisher so politically correct? Why do they put politics ahead of making a profit?

The last station who did this - KING 1090 - failed miserably - Jennings gave them the highest ratings they ever had, and then left for KVI, where he tripled the 12+ ratings over what he had at KING. This is what killed KING along with KING's political correctness, just as KOMO is too politically correct today.
 
Citadel said:
Modern talk radio began with talk hosts who are sarcastic whiners and who act self-important and powerful on the air. That's what sells to the predominately conservative audience, since the Democrat party controls the other media outlets (TV, newspapers, and now, the internet).
Click to expand...

The Democratic Party doesn't control TV, newspapers, or the Internet. What an absurd idea.

And if recent history is relevant, Rush Limbaugh has more control over the Republican Party than the Republican Party has over Rush Limbaugh.

By the way, i'm neither a Republican nor a Democrat. I'm an independent. But i am always amused when people refer improperly to the "Democrat Party" rather than the "Democratic Party". Conservative talkers started that as a dig, and it seems to have caught on. I remember hearing one say "because it rhymes with 'rat'."

Just another sign of how bias and bigotry have become part of the political landscape.
 
If it was 1492 conservative hosts would be saying the earth is flat-just like they deny climate change now ! Limbaugh even denies second hand cigarette smoke is hazardous !
 
Citadel said:
radiowizard101 said:
Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The constant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio???? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.
Click to expand...

Modern talk radio began with talk hosts who are sarcastic whiners and who act self-important and powerful on the air. That's what sells to the predominately conservative audience, since the Democrat party controls the other media outlets (TV, newspapers, and now, the internet).
Click to expand...

These code references make it so much easier to identify someone with an agenda. For eons, it was referred to as the "Democratic" party. Limbaugh decides it should be called the "Democrat" party, and the you-know-who's follow right along. LOL. Thinking for yourself is a virtue.

The establishment is liberal, but the anti-establishment is mostly conservative (except for the very far left, where liberal radio does sell in places like San Francisco).
Click to expand...

Conservative radio is ANTI-establishment? Now THAT is a good one! They're as anti-establishment as IBM. Just for starters, Rush is on over 600 stations across the country. That's pretty establishment if you ask me. I know, it's much sexier to be the outlaw, but I keep hearing and reading about how outrageously popular and how well listened to conservatives are. Again, pretty establishment. ::)
 
How many conservative stations get above a 4 share? Not too many. Seems like the cume on most of these blabbers is wallowing way below the cume of most music formats. I wouldn't call that the majority by any stretch of the imagination.
 
EJM said:
KVI might get better ratings, but how much more advertising money would it get? Unless Fisher somehow "convinces" Salem to blow up KLFE (which apparently does currently air Messrs. Levin and Larson, in addition to most of the standard SRN hosts), a conservative-talk KVI would now be (at least) the third such station in the market. (And, if I were one of the non-SRN syndicators with a show on KLFE, I'd be hesitant about pulling it; Salem is probably much more important than Fisher.)

Also, since the leader in the format (KTTH) doesn't do particularly well in 6+, it's likely not especially profitable itself. Therefore, Fisher's sales people would have to try convincing advertisers to buy time on a new conservative-talk KVI instead of (or in addition to) KTTH and/or KLFE. However, I doubt that there'd be a lot of advertisers who'd take them up on the offer.

Maybe KVI made a mistake in ditching the format--and, even then, I doubt that that it was making a significant amount of money. But, it's probably too late for it to recover; Salem pretty much has taken its place.
Click to expand...

Good comments but consider that KLFE 1590 has a horrible signal that requires an FCC APP in order to get higher ratings - only 5kW day - with directional nightime operations.

They mostly reach liberal seattle, and don't reach the suburbs, and parts of Pierce / Snohomish County, where conservative talk really sells.

For KLFE to get a share or two, they need to raise their daytime power (on one stick) as high as possible (perhaps 20kW? 50kW?), with a critical hours allowance, and if they have enough money, move the transmitter site so that the signal can shoot out to sea at night in order to protect other stations (easier said than done with the growth management act).

re: 770 KTTH - they COULD have Larson (actually they DID have Larson) and they COULD have Levin following Hannity, not sure why they don't. They are 50kW / 5kW DA-2 with a terrific signal that received over 4 shares 12+ when Berry / Olinger were in charge.

Perhaps 1590 could also get an FM translator in Pierce County for their signal at night?
 
Citadel said:
For KLFE to get a share or two, they need to raise their daytime power (on one stick) as high as possible (perhaps 20kW? 50kW?), with a critical hours allowance
Click to expand...

I don't think you understand what "critical hours" power is for.

The purpose of a "critical hours" restriction on a license is to protect a class A station's skywave on a co- or first-adjacent channel during the hours just after sunrise and just before sunset. Here in upstate New York, my local WYSL on 1040, for instance, runs 20 kW by day but must reduce power to 13 kW until two hours after sunrise and again two hours before sunset so that its skywave doesn't impinge on WHO in Des Moines.

What class A signals do you think your hypothetical upgraded KLFE would be protecting, exactly?
 
radiowizard101 said:
Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The comstant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio???? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.
Click to expand...
Some time ago, I suggested a FS/MOR format for KVI. There is a station in Albany NY, WROW (Magic 590) which is doing a traditional-MOR and is getting respectable ratings. I would do something a bit innovative and play material that, say KIXI, wouldn't touch with a 10' pole. Another option might be going to the 24/7 Comedy Radio network. WTAR 850 in Norfolk VA is doing respectable with that format.
http://247comedy.com/
 
"What class A signals do you think your hypothetical upgraded KLFE would be protecting, exactly?" Maybe, he's worried about 1580.
 
semoochie said:
"What class A signals do you think your hypothetical upgraded KLFE would be protecting, exactly?" Maybe, he's worried about 1580.
Click to expand...

The only class A signal on 1580 is in Quebec. No way a 1590 in Seattle puts enough RF out there to require critical-hours protection. (And in any event, a further close reading of the rules shows that critical-hours protections, at least in the US, only apply to co-channel class A signals, of which there are none, anywhere, on 1590.)
 
Many big corporations have favored agendas that are trashed on conservative radio. Energy efficiency, electric cars, climate change, cage free, organic, environment issues like recycling, sustainability.

Advertisers know that talk radio is a few people listening for long periods of time, which is people who don't have a life and don't buy much. The older demo will be good for election ads however.
 
Savage and Levin are on at the same time. Larson DOES get dismal ratings. Brinker is only on weekends.

To any of these shows on would require blowing up the entire format. You may not like lifestyle radio, but there is a market for it done right.

Too many of these "x format should be on y station" end up being what the poster personally wants to hear. Think about the big picture, since even the best stations get less than 10 percent of the audience in most markets. Certain formats also bill better. Conservative talk bills well in some places, not well in others. Music on AM doesn't bill well ANYWHERE. Maybe lifestyle talk is billing for these guys. I don't know.
 
Citadel said:
How many markets are in the same position as Seattle where KVI-A is changing their lineup, yet still refuses to add Mark Levin, all 6 hours of Lars Larson, Michael Savage, Bob Brinker, and Red Eye?

They're getting 0.1 shares with lifestyle talk, and wish to add another lifestyle talk show. Ratings will not change.

That won't help, and they would be better served to go all conservative with Bob Brinker and Red Eye Radio.
Click to expand...

Forgive me if this is narrowcasting, but I'm going to focus on one of your suggestions in particular......you're saying (part of) the solution to KVI's ratings woes is Bob Brinker???

WABC doesn't run Brinker. Neither does KSFO. If two of the biggest Cumulus stations in America aren't running a Cumulus show......what does that tell you?
 
KSFO carries Bob Brinker live one to four Sunday afternoons. They took the show after KGO switched to an all news format last winter. Since then KGO has dropped to 24th place in the Bay Area radio market with an all-news format.

I am able to hear Brinker on KXL out of Portland and also streaming online.
 
radio haydays, you're right about KSFO. It's the Cumulus talkers in Dallas and Detroit that don't air Brinker's show.

My bad.
 
radiowizard101 said:
Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The comstant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio???? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.
Click to expand...

Levin...the deviated septum of radio. He has two voices, the high pitched helium voice (when he gets all ginned up!), and the nasal low pitched, when he tries to sound serious, but he mixes them, sounds like a herd of ducks being killed.
 
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