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KVI changes
- Thread starter dominic
- Start date
S
SeattleRadioPro
Guest
dominic said:
The lineup change is already posted on their site.
While Suits wasn't all that - these moves prove Dennis Kelly hasn't got a clue how to fix what ails KVI. I mean - c'mon, Dr. Laura?!?!?! She went out with the dot com bust!
KVI ratings have been dismal for some time. Dr. Laura remains a fixture at many stations that do quite well including KFI in LA. My guess is this was a way to decrease costs and Laura provides a reasonable alternative to KTTH's Rush L. and Dave Ross on KIRO. Time will tell if the ratings will improve.
M
mammaknowsbest
Guest
It's AM radio, no one cares. Of the talent left on AM that might get a conservative woman's attention Laura is the best, but the ya ya sisterhood is on Fm now.
The female audience is MOVIN to FM, leave just older men. Look at the ratings and you'll see that mammaknowsbest.
The female audience is MOVIN to FM, leave just older men. Look at the ratings and you'll see that mammaknowsbest.
That's too bad, I really like Brian..
1st hour last Wednesday was frickin hysterical... Butt Hash aka jenkem, right up Larry's err Bongwaters alley.....
1st hour last Wednesday was frickin hysterical... Butt Hash aka jenkem, right up Larry's err Bongwaters alley.....
A
AQH
Guest
I can see Dr. Laura working in the sense of right wing folks liking to hear the way people are supposed to live, according to the Fundies.
As djdan said, it'll be interesting to see if this works out. Wonder if the zombie listeners on KVI waiting to hear how they should think via the Republican Talking Points memo listening to Dr. Laura will work out.
As djdan said, it'll be interesting to see if this works out. Wonder if the zombie listeners on KVI waiting to hear how they should think via the Republican Talking Points memo listening to Dr. Laura will work out.
Interesting. I heard Bryan's show on Friday and I don't think he had a clue that Kelly was waiting outside the studio door with the hatchet behind his back.
What is very interesting is that the gay community ran Dr. Laura out of this market about 7 years ago. I never thought she would come back on a large Seattle station, maybe on a fringe market station bleeding in from Vancouver or Port Angeles. Now she's back in Seattle so let's see if she opens her big yapper and then the liberal ownership keeps her.
What is very interesting is that the gay community ran Dr. Laura out of this market about 7 years ago. I never thought she would come back on a large Seattle station, maybe on a fringe market station bleeding in from Vancouver or Port Angeles. Now she's back in Seattle so let's see if she opens her big yapper and then the liberal ownership keeps her.
CorporateSuit said:
They ran "best of" Friday afternoon.
Really? Ouch! At least they told him when he came in. Was anyone there when he was told? I can hear Kelly saying "After you get settled in, I need to talk to you."
gee happy friday Brian, drive all the way in from Monroe just to be told to get the F$#k out.....
Dr. Laura has really picked back up and is a great counterprogram for Rush. That's the key - air something the people turned off by your competitors want. Airing the same conservative apologist schtick minus the humor or any talent (remember when Rusty Humphries was on KVI?) won't work for long.
Whatever will K-Life do now without their star?
Oh, and maybe they should have shuffled some other names, like their dead morning show. Or something at 8pm... I don't care how well Coast does, 7 or 8 freaking hours?!
Whatever will K-Life do now without their star?
Oh, and maybe they should have shuffled some other names, like their dead morning show. Or something at 8pm... I don't care how well Coast does, 7 or 8 freaking hours?!
Here's 'The Commentators' LAST show 9am-12noon from 11-09 -the KVI website doesn't even have this posted:
http://media.fisherinteractive.com/komo/radio/audio/071109_Commentators.mp3
(RIGHT-CLICK to 'Save Target As'....large file: about 52 MB - audio: 1 hour 52 minutes)
They also still need to change their wallpapers and video to '3-6pm':
http://www.kvi.com/onair/commentators/otherinfo/8382122.html
Hard to say how they'll be able to attract the 'drive-HOME' listeners...
..will the show be worth tuning-into afternoons in the car, and after a hard-day's work?
http://media.fisherinteractive.com/komo/radio/audio/071109_Commentators.mp3
(RIGHT-CLICK to 'Save Target As'....large file: about 52 MB - audio: 1 hour 52 minutes)
They also still need to change their wallpapers and video to '3-6pm':
http://www.kvi.com/onair/commentators/otherinfo/8382122.html
Hard to say how they'll be able to attract the 'drive-HOME' listeners...
..will the show be worth tuning-into afternoons in the car, and after a hard-day's work?
KJCB said:
Great point...why someone would think that programming conservative talk against Rush is absurd. It's time that programmers took a chance on something outside of the conservative talk model. The success of shows like Dr. laura and Dave Ramsey prove that.
Doesn't that mirror television network programmers?
A network gets a show with some serious potential ... so they program it against another network that already owns a time slot. "Our {brand-new no recognition} killer show is going to unseat their {well-known and established} killer show". Result is almost always that a great new show goes down in flames. I never understood why it's not better to concede certain slots and try to "own" a different one instead?
Guess every dollar of revenue is scrutinized ... or I just haven't had the required executive retreat and lobotomy that goes into that decision making....
A network gets a show with some serious potential ... so they program it against another network that already owns a time slot. "Our {brand-new no recognition} killer show is going to unseat their {well-known and established} killer show". Result is almost always that a great new show goes down in flames. I never understood why it's not better to concede certain slots and try to "own" a different one instead?
Guess every dollar of revenue is scrutinized ... or I just haven't had the required executive retreat and lobotomy that goes into that decision making....
Let's not beat around the Bush: KVI is going religious.
Every listen to Kirby Wilbur's show lately? It sounds like something that belongs on KCIS. Seems like KVI is adding this to the remaining fumes of the Clinton-hate vitriol they have left over from the '90s and whatever Nancy Pelosi can give them to bitch about to make up the radio equivalent of an Ethanol hybrid that is supposed to power the Puget Sound radio equivalent of a Washington State Ferry.
True, hardcore Bible-thumping and hardcore GOP politics go hand in hand, but when you tie the two together, you have a religious talk station, like it or not. Because you can't have one without bringing up the other (or at least that's the usual MO of this angle of talk.)
If this is a move to get whatever audience the Salem conglomerate has in Seattle, it's suicide. I'm surprised KKOL and KLFE are even on the air. WHO listens to these stations with NO ratings? That most people have never even HEARD of and even if they did, they wouldn't listen...
Most conservative talkers get into this kind of quagmire once Rush Limbaugh leaves. Once he's gone, these stations slowly suffer slow, painful deaths. Ask anyone at KGA in Spookaloo
He's like the Wal-Mart of talk radio; once he's at your station, you get big at the expense of the local competition. Once he's gone, there's nothing left but a big empty concrete box and all the expenses that come with it and a HUGE parking lot. But not much available to fill that kind of space up even halfway, to say nothing of making anything close to a similar return.
Even though his audience has shrank considerably over the last seven years, he remains enough on an icon to still be perfectly able to get away with this. And he could do it to KTTH tomorrow and jump ship to KKOL in a few months when it's time for his contract renewal if he felt like it. And then where will THEY be?
It's a deal with the devil as far as I'm concerned, long term heartache for whatever short term gain. Probably sensing this, maybe that's why religious talk is starting to appear on KVI..
Every listen to Kirby Wilbur's show lately? It sounds like something that belongs on KCIS. Seems like KVI is adding this to the remaining fumes of the Clinton-hate vitriol they have left over from the '90s and whatever Nancy Pelosi can give them to bitch about to make up the radio equivalent of an Ethanol hybrid that is supposed to power the Puget Sound radio equivalent of a Washington State Ferry.
True, hardcore Bible-thumping and hardcore GOP politics go hand in hand, but when you tie the two together, you have a religious talk station, like it or not. Because you can't have one without bringing up the other (or at least that's the usual MO of this angle of talk.)
If this is a move to get whatever audience the Salem conglomerate has in Seattle, it's suicide. I'm surprised KKOL and KLFE are even on the air. WHO listens to these stations with NO ratings? That most people have never even HEARD of and even if they did, they wouldn't listen...
Most conservative talkers get into this kind of quagmire once Rush Limbaugh leaves. Once he's gone, these stations slowly suffer slow, painful deaths. Ask anyone at KGA in Spookaloo
He's like the Wal-Mart of talk radio; once he's at your station, you get big at the expense of the local competition. Once he's gone, there's nothing left but a big empty concrete box and all the expenses that come with it and a HUGE parking lot. But not much available to fill that kind of space up even halfway, to say nothing of making anything close to a similar return.
Even though his audience has shrank considerably over the last seven years, he remains enough on an icon to still be perfectly able to get away with this. And he could do it to KTTH tomorrow and jump ship to KKOL in a few months when it's time for his contract renewal if he felt like it. And then where will THEY be?
It's a deal with the devil as far as I'm concerned, long term heartache for whatever short term gain. Probably sensing this, maybe that's why religious talk is starting to appear on KVI..
CCMilesD said:
I emailed Rod Arquette and received a message back saying that Bryan had contacted him and they would be sitting down to chat in the next short while. #1, can I say how surprised I was to receive something back from him. You don't see that a lot these days. For the PD to answer a listener question is outstanding. They have a good guy over there at Bonneville. #2 Which station could Bryan be headed to? Would KIRO be ready to can sports or Shiers? Or would KTTH be willing to push Glenn Beck back to 6-9 and Savage from 9-Mid and give Bryan his old time slot of 3-6?
Suits was entertaining and his sense of humor and "don't give a shit" attitude was refreshing in a city with uptight, boring, redundant talk hosts. If you read this Bryan (which I'm sure you don't because really...this board is a complete waste of time) I hope you land somewhere. Oh, and, Don't tase me bro!
Ilovebeer: Why would KTTH need to move Savage? I've thought Beck should be live on KVI for some time now, as Wilbur's show is really not lighting anything up. If Beck went live on 770, he would theoretically displace the duo there now. Or would they move to evenings? With Sonics preemptions, I don't know why you'd want them there. I've had sales people from the station talk down Savage, so 6-9 isn't a bad time for him.
I'm not a TV expert, so I'll answer as best I can using radio knowledge. I don't necessarily think Dr. Laura is designed to beat Rush. In a sense, it's minimizing damage with a chance to beat him. If you paid $20 a share for stock in a company that was now going bankrupt, would you sell it at the current price of $8 or wait for it to go to $0? Running Tammy Bruce or some other fifth-tier conservative sound-alike show is going to concede the daypart to Rush: no one will listen to the shrill, whiny, unentertaining version when they can listen to the original and hear the same material in a more well-presented format. But perhaps you have listeners who aren't P1s or listeners who get sick of politics here and there. They might hear Rush talking about an issue they're sick of hearing about, talking about a sports topic they don't get, whatever... and want an alternative. They've got Dave Ross (still politics, and they probably don't like liberals), Thom Hartmann (same), and news on KIRO. Dr. Laura offers an alternative. She may serve as an outlet for conservatives who find Rush arrogant bush don't like the other options.
KFI here in Los Angeles is always #1, #2, or #3 in W25-54, W35-54, A35-64, and does very well for an AM in W18-34, during Dr. Laura's daypart. Listen to the show - there are a lot of women calling in, yet Dr. Laura is on few FM stations of any significance. Many of these women are listening to AM stations, and I'll bet many of them don't listen to much of the other fare on the stations. Even if a guy who loves the political fare gets his wife to listen to Dr. Laura only, that's increasing the cume and bringing in desirable, rarely-seen AM demographics. Result: more NTR, more openness from prospective advertisers, etc.
As to the TV example, perhaps I wouldn't put a crime drama up against CSI. But I might launch a heavily-male skewing show against Desperate Housewives. Again, I don't follow TV, so it's hard to say. But I can tell you one thing, and that's that having a Rush clone on from 9-noon isn't not going to attract anyone, it's going to get rid of many of the listeners from the morning show (which isn't that many to begin with) and drive them elsewhere until at least noon, if you're lucky.
LITTLEBOYBLUE said:
I'm not a TV expert, so I'll answer as best I can using radio knowledge. I don't necessarily think Dr. Laura is designed to beat Rush. In a sense, it's minimizing damage with a chance to beat him. If you paid $20 a share for stock in a company that was now going bankrupt, would you sell it at the current price of $8 or wait for it to go to $0? Running Tammy Bruce or some other fifth-tier conservative sound-alike show is going to concede the daypart to Rush: no one will listen to the shrill, whiny, unentertaining version when they can listen to the original and hear the same material in a more well-presented format. But perhaps you have listeners who aren't P1s or listeners who get sick of politics here and there. They might hear Rush talking about an issue they're sick of hearing about, talking about a sports topic they don't get, whatever... and want an alternative. They've got Dave Ross (still politics, and they probably don't like liberals), Thom Hartmann (same), and news on KIRO. Dr. Laura offers an alternative. She may serve as an outlet for conservatives who find Rush arrogant bush don't like the other options.
KFI here in Los Angeles is always #1, #2, or #3 in W25-54, W35-54, A35-64, and does very well for an AM in W18-34, during Dr. Laura's daypart. Listen to the show - there are a lot of women calling in, yet Dr. Laura is on few FM stations of any significance. Many of these women are listening to AM stations, and I'll bet many of them don't listen to much of the other fare on the stations. Even if a guy who loves the political fare gets his wife to listen to Dr. Laura only, that's increasing the cume and bringing in desirable, rarely-seen AM demographics. Result: more NTR, more openness from prospective advertisers, etc.
As to the TV example, perhaps I wouldn't put a crime drama up against CSI. But I might launch a heavily-male skewing show against Desperate Housewives. Again, I don't follow TV, so it's hard to say. But I can tell you one thing, and that's that having a Rush clone on from 9-noon isn't not going to attract anyone, it's going to get rid of many of the listeners from the morning show (which isn't that many to begin with) and drive them elsewhere until at least noon, if you're lucky.
A
ABQTom
Guest
That's too bad to see Suits leave KVI, especially consdering that the exit was during the week of Veterans' Day, and Suits was injured in Iraq.
For 9a-NOON, KVI could get independent-conservative, socially liberal, Bryan Styble from KIRO (who was last in Albuquerque before that, on KKNS 1310).
Syndicated alternatives to Dr. Laura include Dr. Joy Browne and Clark Howard.
That market is way oversaturated with conservative talk on 3.5 stations (including KIRO as the .5 part).
For 9a-NOON, KVI could get independent-conservative, socially liberal, Bryan Styble from KIRO (who was last in Albuquerque before that, on KKNS 1310).
Syndicated alternatives to Dr. Laura include Dr. Joy Browne and Clark Howard.
That market is way oversaturated with conservative talk on 3.5 stations (including KIRO as the .5 part).
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