Entercom flips KQBZ due to, why else, low ratings. I'm not in Seattle with a local book, but 12+ numbers are a little lower than the format running average. Not bad though. An actual morning show could have fixed that.
Seeing that KQBZ targeted men 18-49, more specifically 18-34, lower 12+ numbers are acceptable. But sister Entercom talker KTTH has shown that people apparently don't want "the truth". Their target is adults 35-death, specifically men 45-death, and after poaching Rush from long-time affil KVI, they've done nothing but tank. You'd think with the large check they're writing to Premiere every year they'd realize that with the considerably larger pool of listeners for 770 vs. 100.7, that their ratings should be higher. Hell, they've even got has-been Mike Siegel on over there! Of course, Savage does a good show and is popular, so between the three of them, the boys at Entercom should be ready to throw their hands up in the air and do what they did in Portland. I'll expect to see standards on 770 within a week.
Seeing that KQBZ targeted men 18-49, more specifically 18-34, lower 12+ numbers are acceptable. But sister Entercom talker KTTH has shown that people apparently don't want "the truth". Their target is adults 35-death, specifically men 45-death, and after poaching Rush from long-time affil KVI, they've done nothing but tank. You'd think with the large check they're writing to Premiere every year they'd realize that with the considerably larger pool of listeners for 770 vs. 100.7, that their ratings should be higher. Hell, they've even got has-been Mike Siegel on over there! Of course, Savage does a good show and is popular, so between the three of them, the boys at Entercom should be ready to throw their hands up in the air and do what they did in Portland. I'll expect to see standards on 770 within a week.