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KVIL #5 in latest Arbitron
- Thread starter spymovie7
- Start date
A
AliceTheCook
Guest
Re: Ummm...read a little closer
> If the station continues to make progress this year, will
> they abandon the move to all Christmas music in November?
>
The latest Arbitrend included DECEMBER. We haven't seen a full 'Trend or book yet without the Christmas "boost," or with the curiosity factor out of the mix. I just can't see this reimaging having any legs. Only time will tell. Besides, we haven't seen the breakdowns by demo. Where are they with women?
> If the station continues to make progress this year, will
> they abandon the move to all Christmas music in November?
>
The latest Arbitrend included DECEMBER. We haven't seen a full 'Trend or book yet without the Christmas "boost," or with the curiosity factor out of the mix. I just can't see this reimaging having any legs. Only time will tell. Besides, we haven't seen the breakdowns by demo. Where are they with women?
It's way too soon for this discussion!
Good grief!
I can’t believe we’re already talking about Christmas music predictions for 2006, when it’s only April!
R
> If the station continues to make progress this year, will
> they abandon the move to all Christmas music in November?
Good grief!
I can’t believe we’re already talking about Christmas music predictions for 2006, when it’s only April!
R
> If the station continues to make progress this year, will
> they abandon the move to all Christmas music in November?
Numbers don't lie!
> I just can't see this reimaging having any legs. Only time will tell.
> Besides, we haven't seen the breakdowns by demo. Where are they with
> women?
#3 overall in Adults 25-54 (and the #1 non-ethnic station in DFW)
#1 in Adults 35-64
#1 Women 18+
<P ID="signature">______________
dfwradioforum.com
</P>
> I just can't see this reimaging having any legs. Only time will tell.
> Besides, we haven't seen the breakdowns by demo. Where are they with
> women?
#3 overall in Adults 25-54 (and the #1 non-ethnic station in DFW)
#1 in Adults 35-64
#1 Women 18+
<P ID="signature">______________
dfwradioforum.com
</P>
Re: Numbers don't lie!
> #3 overall in Adults 25-54 (and the #1 non-ethnic station in
> DFW)
> #1 in Adults 35-64
> #1 Women 18+
No, they don't lie. But with today's version of KVIL, the numbers are ALWAYS temporary.
The other problem for KVIL, as usual, is its complete lack of distinctiveness. ANYone at ANYtime could start a competing AC and take half of KVIL's audience.
Come to think of it, why are we calling it KVIL? From now on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
> #3 overall in Adults 25-54 (and the #1 non-ethnic station in
> DFW)
> #1 in Adults 35-64
> #1 Women 18+
No, they don't lie. But with today's version of KVIL, the numbers are ALWAYS temporary.
The other problem for KVIL, as usual, is its complete lack of distinctiveness. ANYone at ANYtime could start a competing AC and take half of KVIL's audience.
Come to think of it, why are we calling it KVIL? From now on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
K
KPLEXCOMPLEX
Guest
Re: Numbers don't lie!
> > #3 overall in Adults 25-54 (and the #1 non-ethnic station
> in
> > DFW)
> > #1 in Adults 35-64
> > #1 Women 18+
>
>
> No, they don't lie. But with today's version of KVIL, the
> numbers are ALWAYS temporary.
>
> The other problem for KVIL, as usual, is its complete lack
> of distinctiveness. ANYone at ANYtime could start a
> competing AC and take half of KVIL's audience.
>
> Come to think of it, why are we calling it KVIL? From now
> on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
>
Scoopy is right. Is their a REAL AC (not KLTY) that will compete with KVIL? It's just like KLUV,no DIRECT competition. "Default" is a big factor.
> > #3 overall in Adults 25-54 (and the #1 non-ethnic station
> in
> > DFW)
> > #1 in Adults 35-64
> > #1 Women 18+
>
>
> No, they don't lie. But with today's version of KVIL, the
> numbers are ALWAYS temporary.
>
> The other problem for KVIL, as usual, is its complete lack
> of distinctiveness. ANYone at ANYtime could start a
> competing AC and take half of KVIL's audience.
>
> Come to think of it, why are we calling it KVIL? From now
> on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
>
Scoopy is right. Is their a REAL AC (not KLTY) that will compete with KVIL? It's just like KLUV,no DIRECT competition. "Default" is a big factor.
Re: February extraps don't lie!
> > I just can't see this reimaging having any legs. Only
> time will tell.
> > Besides, we haven't seen the breakdowns by demo. Where
> are they with
> > women?
>
> #3 overall in Adults 25-54 (and the #1 non-ethnic station in
> DFW)
> #1 in Adults 35-64
> #1 Women 18+
February extraps show KVIL as #6 12+ and #4 25-54. Ranker shows KKDA, WBAP, KLNO, KHKS, KBFB and KVIL in first 6.
25-54 rank is KLNO, KTCK, KEGL, KVIL, KKDA, KLTY.
> > I just can't see this reimaging having any legs. Only
> time will tell.
> > Besides, we haven't seen the breakdowns by demo. Where
> are they with
> > women?
>
> #3 overall in Adults 25-54 (and the #1 non-ethnic station in
> DFW)
> #1 in Adults 35-64
> #1 Women 18+
February extraps show KVIL as #6 12+ and #4 25-54. Ranker shows KKDA, WBAP, KLNO, KHKS, KBFB and KVIL in first 6.
25-54 rank is KLNO, KTCK, KEGL, KVIL, KKDA, KLTY.
Re: February extraps don't lie!
> > #3 overall in Adults 25-54 (and the #1 non-ethnic station in DFW)
> > #1 in Adults 35-64
> > #1 Women 18+
>
> February extraps show KVIL as #6 12+ and #4 25-54. Ranker
> shows KKDA, WBAP, KLNO, KHKS, KBFB and KVIL in first 6.
>
> 25-54 rank is KLNO, KTCK, KEGL, KVIL, KKDA, KLTY.
That doesn't match the information I have; if it's true, it's only one place off from what I reported.
Regardless, it's quite a nice improvement, especially that Women 18+.
<P ID="signature">______________
dfwradioforum.com
</P>
> > #3 overall in Adults 25-54 (and the #1 non-ethnic station in DFW)
> > #1 in Adults 35-64
> > #1 Women 18+
>
> February extraps show KVIL as #6 12+ and #4 25-54. Ranker
> shows KKDA, WBAP, KLNO, KHKS, KBFB and KVIL in first 6.
>
> 25-54 rank is KLNO, KTCK, KEGL, KVIL, KKDA, KLTY.
That doesn't match the information I have; if it's true, it's only one place off from what I reported.
Regardless, it's quite a nice improvement, especially that Women 18+.
<P ID="signature">______________
dfwradioforum.com
</P>
Re: February extraps don't lie!
> >
> > February extraps show KVIL as #6 12+ and #4 25-54. Ranker
> > shows KKDA, WBAP, KLNO, KHKS, KBFB and KVIL in first 6.
> >
> > 25-54 rank is KLNO, KTCK, KEGL, KVIL, KKDA, KLTY.
>
> That doesn't match the information I have; if it's true,
> it's only one place off from what I reported.
These are February extraps from X-Trends.
> >
> > February extraps show KVIL as #6 12+ and #4 25-54. Ranker
> > shows KKDA, WBAP, KLNO, KHKS, KBFB and KVIL in first 6.
> >
> > 25-54 rank is KLNO, KTCK, KEGL, KVIL, KKDA, KLTY.
>
> That doesn't match the information I have; if it's true,
> it's only one place off from what I reported.
These are February extraps from X-Trends.
J
Jimprewitt1954
Guest
Re: Numbers don't lie!
> > > #3 overall in Adults 25-54 (and the #1 non-ethnic
> station
> > in
> > > DFW)
> > > #1 in Adults 35-64
> > > #1 Women 18+
> >
> >
> > No, they don't lie. But with today's version of KVIL, the
>
> > numbers are ALWAYS temporary.
> >
> > The other problem for KVIL, as usual, is its complete lack
>
> > of distinctiveness. ANYone at ANYtime could start a
> > competing AC and take half of KVIL's audience.
> >
> > Come to think of it, why are we calling it KVIL? From now
>
> > on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
> >
> Scoopy is right. Is their a REAL AC (not KLTY) that will
> compete with KVIL? It's just like KLUV,no DIRECT
> competition. "Default" is a big factor.
Actually, KLUV does have com[etition. They may not show up in the ratings. however, there ARE/were signals playing oldies 1160/1190/KKDA-AM and KXEZ. After all KPLEX, isn't KXEZ so much better than KLUV musically as you claimed here several weeks ago? If that's the case it would seem to me KXEZ would get SOMETHING. ANYTHING. 92.1 KTFW gets ratings. Aren't they the same power as KXEZ? Plus, KXEZ listening area prfoably has more people per square mile than KTFW has. KODZ didn't do anything against KLUV. KLUV isn't perfect but it's far from what you claim. You can lay claims all day as to why KODZ didn't work. Fact is KLUV prevailed and will prevail again. A lot of people thought the morning show on KLUV would collapse once the mighty Ron Chapman left. Latest trends show KLUV in the morning with some of their best numbers in recent times! Credit Jody and the team that has been assembled. Stop being so damn negative all the time. I'm trying to change MY bad habits and learn from my mistakes. How about YOU?
Ok. I've taken cover. Fire away brother with the usual.
>
<P ID="signature">______________
Lead, follow or get out of the way...
And remember, the early bird may get the worm, but the second mouse gets the cheese.
</P>
> > > #3 overall in Adults 25-54 (and the #1 non-ethnic
> station
> > in
> > > DFW)
> > > #1 in Adults 35-64
> > > #1 Women 18+
> >
> >
> > No, they don't lie. But with today's version of KVIL, the
>
> > numbers are ALWAYS temporary.
> >
> > The other problem for KVIL, as usual, is its complete lack
>
> > of distinctiveness. ANYone at ANYtime could start a
> > competing AC and take half of KVIL's audience.
> >
> > Come to think of it, why are we calling it KVIL? From now
>
> > on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
> >
> Scoopy is right. Is their a REAL AC (not KLTY) that will
> compete with KVIL? It's just like KLUV,no DIRECT
> competition. "Default" is a big factor.
Actually, KLUV does have com[etition. They may not show up in the ratings. however, there ARE/were signals playing oldies 1160/1190/KKDA-AM and KXEZ. After all KPLEX, isn't KXEZ so much better than KLUV musically as you claimed here several weeks ago? If that's the case it would seem to me KXEZ would get SOMETHING. ANYTHING. 92.1 KTFW gets ratings. Aren't they the same power as KXEZ? Plus, KXEZ listening area prfoably has more people per square mile than KTFW has. KODZ didn't do anything against KLUV. KLUV isn't perfect but it's far from what you claim. You can lay claims all day as to why KODZ didn't work. Fact is KLUV prevailed and will prevail again. A lot of people thought the morning show on KLUV would collapse once the mighty Ron Chapman left. Latest trends show KLUV in the morning with some of their best numbers in recent times! Credit Jody and the team that has been assembled. Stop being so damn negative all the time. I'm trying to change MY bad habits and learn from my mistakes. How about YOU?
Ok. I've taken cover. Fire away brother with the usual.
>
<P ID="signature">______________
Lead, follow or get out of the way...
And remember, the early bird may get the worm, but the second mouse gets the cheese.
</P>
Re: February extraps don't lie!
> > That doesn't match the information I have; if it's true,
> > it's only one place off from what I reported.
>
> These are February extraps from X-Trends.
Ok, that's cool. But Xtrends is not Arbitron, is it? I thought it was a different company that extrapolates Arbitron data...
<P ID="signature">______________
dfwradioforum.com
</P>
> > That doesn't match the information I have; if it's true,
> > it's only one place off from what I reported.
>
> These are February extraps from X-Trends.
Ok, that's cool. But Xtrends is not Arbitron, is it? I thought it was a different company that extrapolates Arbitron data...
<P ID="signature">______________
dfwradioforum.com
</P>
Re: February extraps don't lie!
> > > That doesn't match the information I have; if it's true,
>
> > > it's only one place off from what I reported.
> >
> > These are February extraps from X-Trends.
>
> Ok, that's cool. But Xtrends is not Arbitron, is it? I
> thought it was a different company that extrapolates
> Arbitron data...
Xtrends just does the math, which you could do yourself if you wanted to do it for every station in every demo and daypart.
Extraps are easy if you know just one of the months (from Maximiser). It is (trend number x 3) - (month one + month two). It is so much easier to do it in Xtrends that most companies license the program, which imports the Arbitrend mdb file and creates each possible extrap and does neat graphs and tables and stuff.
> > > That doesn't match the information I have; if it's true,
>
> > > it's only one place off from what I reported.
> >
> > These are February extraps from X-Trends.
>
> Ok, that's cool. But Xtrends is not Arbitron, is it? I
> thought it was a different company that extrapolates
> Arbitron data...
Xtrends just does the math, which you could do yourself if you wanted to do it for every station in every demo and daypart.
Extraps are easy if you know just one of the months (from Maximiser). It is (trend number x 3) - (month one + month two). It is so much easier to do it in Xtrends that most companies license the program, which imports the Arbitrend mdb file and creates each possible extrap and does neat graphs and tables and stuff.
K
KPLEXCOMPLEX
Guest
Re: Numbers don't lie!
> > > > #3 overall in Adults 25-54 (and the #1 non-ethnic
> > station
> > > in
> > > > DFW)
> > > > #1 in Adults 35-64
> > > > #1 Women 18+
> > >
> > >
> > > No, they don't lie. But with today's version of KVIL,
> the
> >
> > > numbers are ALWAYS temporary.
> > >
> > > The other problem for KVIL, as usual, is its complete
> lack
> >
> > > of distinctiveness. ANYone at ANYtime could start a
> > > competing AC and take half of KVIL's audience.
> > >
> > > Come to think of it, why are we calling it KVIL? From
> now
> >
> > > on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
>
> > >
> > Scoopy is right. Is their a REAL AC (not KLTY) that will
> > compete with KVIL? It's just like KLUV,no DIRECT
> > competition. "Default" is a big factor.
>
>
> Actually, KLUV does have com[etition. They may not show up
> in the ratings. however, there ARE/were signals playing
> oldies 1160/1190/KKDA-AM and KXEZ. After all KPLEX, isn't
> KXEZ so much better than KLUV musically as you claimed here
> several weeks ago? If that's the case it would seem to me
> KXEZ would get SOMETHING. ANYTHING. 92.1 KTFW gets ratings.
> Aren't they the same power as KXEZ? Plus, KXEZ listening
> area prfoably has more people per square mile than KTFW has.
> KODZ didn't do anything against KLUV. KLUV isn't perfect but
> it's far from what you claim. You can lay claims all day as
> to why KODZ didn't work. Fact is KLUV prevailed and will
> prevail again. A lot of people thought the morning show on
> KLUV would collapse once the mighty Ron Chapman left. Latest
> trends show KLUV in the morning with some of their best
> numbers in recent times! Credit Jody and the team that has
> been assembled. Stop being so damn negative all the time.
> I'm trying to change MY bad habits and learn from my
> mistakes. How about YOU?
>
> Ok. I've taken cover. Fire away brother with the usual.
> >
>
DUDE: 92.1 doesn't have near enough the signal as KLUV,so they couldn't be a TRUE competitor in that sense. If it was a level playing ground,the results could possibly be different,except for the morning and afternoon drives. Hal Mayfield ( bless him) is too laxed and misses his posts all too often. KTFW sails into FTW very well and the mid cities and often at times 'OVERRIDES"KXEZ in Rockwall.KTFW should show with that signal and deservingly .Mike Barr has done a helluva Job there. We already talked about KODZ and you weren't around BTW then when it was on the air. It was the dollar investment that ran dry...and the patience ran out,,,period. KXEZ is lucky to hit Plano,and Mr.Jones has not invested much into it or it could possibly have shown. The ABC gold format is very good. Too bad its on the wrong stick.
Second Not all of my posts have been negative. IOf they upset you,why do you stop to read them? Good luck in changing your bad habits,and mistakes. That will keep you busy for sure.
> > > > #3 overall in Adults 25-54 (and the #1 non-ethnic
> > station
> > > in
> > > > DFW)
> > > > #1 in Adults 35-64
> > > > #1 Women 18+
> > >
> > >
> > > No, they don't lie. But with today's version of KVIL,
> the
> >
> > > numbers are ALWAYS temporary.
> > >
> > > The other problem for KVIL, as usual, is its complete
> lack
> >
> > > of distinctiveness. ANYone at ANYtime could start a
> > > competing AC and take half of KVIL's audience.
> > >
> > > Come to think of it, why are we calling it KVIL? From
> now
> >
> > > on, I suggest we refer to 103.7 FM as "The Bee v. 2006."
>
> > >
> > Scoopy is right. Is their a REAL AC (not KLTY) that will
> > compete with KVIL? It's just like KLUV,no DIRECT
> > competition. "Default" is a big factor.
>
>
> Actually, KLUV does have com[etition. They may not show up
> in the ratings. however, there ARE/were signals playing
> oldies 1160/1190/KKDA-AM and KXEZ. After all KPLEX, isn't
> KXEZ so much better than KLUV musically as you claimed here
> several weeks ago? If that's the case it would seem to me
> KXEZ would get SOMETHING. ANYTHING. 92.1 KTFW gets ratings.
> Aren't they the same power as KXEZ? Plus, KXEZ listening
> area prfoably has more people per square mile than KTFW has.
> KODZ didn't do anything against KLUV. KLUV isn't perfect but
> it's far from what you claim. You can lay claims all day as
> to why KODZ didn't work. Fact is KLUV prevailed and will
> prevail again. A lot of people thought the morning show on
> KLUV would collapse once the mighty Ron Chapman left. Latest
> trends show KLUV in the morning with some of their best
> numbers in recent times! Credit Jody and the team that has
> been assembled. Stop being so damn negative all the time.
> I'm trying to change MY bad habits and learn from my
> mistakes. How about YOU?
>
> Ok. I've taken cover. Fire away brother with the usual.
> >
>
DUDE: 92.1 doesn't have near enough the signal as KLUV,so they couldn't be a TRUE competitor in that sense. If it was a level playing ground,the results could possibly be different,except for the morning and afternoon drives. Hal Mayfield ( bless him) is too laxed and misses his posts all too often. KTFW sails into FTW very well and the mid cities and often at times 'OVERRIDES"KXEZ in Rockwall.KTFW should show with that signal and deservingly .Mike Barr has done a helluva Job there. We already talked about KODZ and you weren't around BTW then when it was on the air. It was the dollar investment that ran dry...and the patience ran out,,,period. KXEZ is lucky to hit Plano,and Mr.Jones has not invested much into it or it could possibly have shown. The ABC gold format is very good. Too bad its on the wrong stick.
Second Not all of my posts have been negative. IOf they upset you,why do you stop to read them? Good luck in changing your bad habits,and mistakes. That will keep you busy for sure.
Re: Numbers don't lie!
> Second Not all of my posts have been negative. IOf they
> upset you,why do you stop to read them? Good luck in
> changing your bad habits,and mistakes. That will keep you
> busy for sure.
I just looked back at your last 10 messages, and aside from the one about the Channel 8 streaker, they were all negative...
<P ID="signature">______________
dfwradioforum.com
</P>
> Second Not all of my posts have been negative. IOf they
> upset you,why do you stop to read them? Good luck in
> changing your bad habits,and mistakes. That will keep you
> busy for sure.
I just looked back at your last 10 messages, and aside from the one about the Channel 8 streaker, they were all negative...
<P ID="signature">______________
dfwradioforum.com
</P>
K
KPLEXCOMPLEX
Guest
Re: Numbers don't lie!
> > Second Not all of my posts have been negative. IOf they
> > upset you,why do you stop to read them? Good luck in
> > changing your bad habits,and mistakes. That will keep you
> > busy for sure.
>
> I just looked back at your last 10 messages, and aside from
> the one about the Channel 8 streaker, they were all
> negative...
>
Ten. I must be slipping I did state NOT ALL. I didn't state I never did. I am sure there have been some when you were negative . So be it,we're human. If you read my response closely I also praised Mike Crow at KTFW..that's a positivc.
> > Second Not all of my posts have been negative. IOf they
> > upset you,why do you stop to read them? Good luck in
> > changing your bad habits,and mistakes. That will keep you
> > busy for sure.
>
> I just looked back at your last 10 messages, and aside from
> the one about the Channel 8 streaker, they were all
> negative...
>
Ten. I must be slipping
I did state NOT ALL. I didn't state I never did. I am sure there have been some when you were negative . So be it,we're human. If you read my response closely I also praised Mike Crow at KTFW..that's a positivc.KVIL's new image & KRLD
KVIL's new image billboards must be paying off, selling their frequency and image, rather than the call letters.
After all, if the following is working for KVIL:
"The New 103.7 lite fm, Today's Refreshing Lite Rock"
Perhaps something like this might help out KRLD:
"The New CBS-1080 am, NewsRadio Designed Around You"
Actually, I think KRLD would really benefit by promoting itself as a sister station to CBS-11 News, and going All News All Day.
I worked at WFAA NewsTalk 57 in the late 1970s. It was in the same building with Channel 8, and the voices of Channel 8 News, Weather, and Sports were heard on the station quite often. They even had a legal ID done by Walter Cronkite. Likewise, KRLD should make the voices of the CBS Network and CBS-11 an incremenatal part of its broadcast day. Also, the CBS News on the hour is a 7-minute network broadcast. They should stay with the network and air the entire thing, rather than dumping out after 4 minutes as they are acustom to.
I see no way that KRLD could revamp its Talk programming to steal listeners away from WBAP, KLIF, or KSKY. Thus, by going with an All News format, they are offering the listener a unique alternative--something not offered by WBAP, KLIF, or KSKY throughout the day.
KVIL's new image billboards must be paying off, selling their frequency and image, rather than the call letters.
After all, if the following is working for KVIL:
"The New 103.7 lite fm, Today's Refreshing Lite Rock"
Perhaps something like this might help out KRLD:
"The New CBS-1080 am, NewsRadio Designed Around You"
Actually, I think KRLD would really benefit by promoting itself as a sister station to CBS-11 News, and going All News All Day.
I worked at WFAA NewsTalk 57 in the late 1970s. It was in the same building with Channel 8, and the voices of Channel 8 News, Weather, and Sports were heard on the station quite often. They even had a legal ID done by Walter Cronkite. Likewise, KRLD should make the voices of the CBS Network and CBS-11 an incremenatal part of its broadcast day. Also, the CBS News on the hour is a 7-minute network broadcast. They should stay with the network and air the entire thing, rather than dumping out after 4 minutes as they are acustom to.
I see no way that KRLD could revamp its Talk programming to steal listeners away from WBAP, KLIF, or KSKY. Thus, by going with an All News format, they are offering the listener a unique alternative--something not offered by WBAP, KLIF, or KSKY throughout the day.
Re: KVIL's new image & KRLD
I don't know why more radio stations don't make use of their TV connections. Seems only natural to me...
<P ID="signature">______________
dfwradioforum.com
</P>
I don't know why more radio stations don't make use of their TV connections. Seems only natural to me...
<P ID="signature">______________
dfwradioforum.com
</P>
Re: KVIL's new image & KRLD
> Actually, I think KRLD would really benefit by promoting
> itself as a sister station to CBS-11 News, and going All
> News All Day.
Great idea! They could run the audio from the 6pm tv news, have reporters for KRLD do live shots on KTVT, and... oh, wait a minute. Didn't they do that a few years ago?
Dallas-Fort Worth is an especially difficult place to launch an all-news radio service. People in Plano don't care about what happens in Kennedale, folks in Southlake and Colleyville can't relate to Oak Cliff news.
It takes years to establish an all-news station. KNX, WBBM and the other all news stations have been at it for decades. KRLD tried it, but ran short of time and money. The corporate managers wouldn't pony up the bucks for staff and promotions to make it work. And the radio news talent pool isn't very deep. once you get past Chuck Schechner and B J Austin, there aren't the experienced people out there to do the job of gathering news.
The biggest problem with all-news radio is finding someone with a vision to make it work. By it's nature, it's a high cume, low AQH format. Since few have experienced such a format, few know how to make it work.
g
> Actually, I think KRLD would really benefit by promoting
> itself as a sister station to CBS-11 News, and going All
> News All Day.
Great idea! They could run the audio from the 6pm tv news, have reporters for KRLD do live shots on KTVT, and... oh, wait a minute. Didn't they do that a few years ago?
Dallas-Fort Worth is an especially difficult place to launch an all-news radio service. People in Plano don't care about what happens in Kennedale, folks in Southlake and Colleyville can't relate to Oak Cliff news.
It takes years to establish an all-news station. KNX, WBBM and the other all news stations have been at it for decades. KRLD tried it, but ran short of time and money. The corporate managers wouldn't pony up the bucks for staff and promotions to make it work. And the radio news talent pool isn't very deep. once you get past Chuck Schechner and B J Austin, there aren't the experienced people out there to do the job of gathering news.
The biggest problem with all-news radio is finding someone with a vision to make it work. By it's nature, it's a high cume, low AQH format. Since few have experienced such a format, few know how to make it work.
g
Re: KVIL's new image & KRLD
> > Actually, I think KRLD would really benefit by promoting
> > itself as a sister station to CBS-11 News, and going All
> > News All Day.
>
> Great idea! They could run the audio from the 6pm tv news,
> have reporters for KRLD do live shots on KTVT, and... oh,
> wait a minute. Didn't they do that a few years ago?
>
> Dallas-Fort Worth is an especially difficult place to launch
> an all-news radio service. People in Plano don't care about
> what happens in Kennedale, folks in Southlake and
> Colleyville can't relate to Oak Cliff news.
>
> It takes years to establish an all-news station. KNX, WBBM
> and the other all news stations have been at it for decades.
> KRLD tried it, but ran short of time and money. The
> corporate managers wouldn't pony up the bucks for staff and
> promotions to make it work. And the radio news talent pool
> isn't very deep. once you get past Chuck Schechner and B J
> Austin, there aren't the experienced people out there to do
> the job of gathering news.
>
> The biggest problem with all-news radio is finding someone
> with a vision to make it work. By it's nature, it's a high
> cume, low AQH format. Since few have experienced such a
> format, few know how to make it work.
> g
>
No promotions?? Remember the search for members of the KRLD-cup brigade.
> > Actually, I think KRLD would really benefit by promoting
> > itself as a sister station to CBS-11 News, and going All
> > News All Day.
>
> Great idea! They could run the audio from the 6pm tv news,
> have reporters for KRLD do live shots on KTVT, and... oh,
> wait a minute. Didn't they do that a few years ago?
>
> Dallas-Fort Worth is an especially difficult place to launch
> an all-news radio service. People in Plano don't care about
> what happens in Kennedale, folks in Southlake and
> Colleyville can't relate to Oak Cliff news.
>
> It takes years to establish an all-news station. KNX, WBBM
> and the other all news stations have been at it for decades.
> KRLD tried it, but ran short of time and money. The
> corporate managers wouldn't pony up the bucks for staff and
> promotions to make it work. And the radio news talent pool
> isn't very deep. once you get past Chuck Schechner and B J
> Austin, there aren't the experienced people out there to do
> the job of gathering news.
>
> The biggest problem with all-news radio is finding someone
> with a vision to make it work. By it's nature, it's a high
> cume, low AQH format. Since few have experienced such a
> format, few know how to make it work.
> g
>
No promotions?? Remember the search for members of the KRLD-cup brigade.
- Status