KVIL (Dallas/Fort Worth) Retools its AC Format

[texasstooge]

Just yesterday, CBS-owned 103.7 KVIL in Dallas/Fort Worth turns out the "Lite" (rimshot) after almost 8 years and reverted back to its call letters as its branding. This time, they've retooled its AC format to include the "Best Variety from the 90s to Today". It looks like it's following in the footsteps of it's Chicago Sister station WCFS-FM (formerly "Fresh 105.9"), with a playlist reminiscent to the "Mix 102.9" days.

I took a look at their playlist and in addition to the modern songs they already have during the "Lite FM" era, they also thrown in these hits not normally heard on an AC station:

- "Under the Bridge" by Red Hot Chili Peppers
- "If You Could Only See" by Tonic
- "Pumped Up Kicks" by Foster the People
- "Bittersweet Symphony" by The Verve
- "Animal" by Neon Trees
- "Stereo Hearts" by Gym Class Heroes
- "Bring Me To Life" by Evanescence

 

[johndavis]

I don't see why they shouldn't be playing those songs. Anyone in the demo will know them.

 

[crainbebo]

- "Stereo Hearts" by Gym Class Heroes

That's HORRIBLE for AC! All that rapping does NOT belong on a "soft rock" station. Belongs on Hot AC, if that! The single has had it's 15 min of fame already...

-crainbebo

 

[texasstooge]

- "Stereo Hearts" by Gym Class Heroes

That's HORRIBLE for AC! All that rapping does NOT belong on a "soft rock" station. Belongs on Hot AC, if that! The single has had it's 15 min of fame already...

-crainbebo

That I do agree with you. At least there are no vulgarities in that song. Just be glad they're not playing any LMFAO or Psy.