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KVIL low ratings for March 2011

carolinaradio said:
They don't usually do extremely well, but have done well enough to co-exist for years: B106.7 (AC) and Magic 98.5 (Classic Hits) in Columbia, SC.
Magic 98.5 is actually oldies. When you distinguish between the two, Magic is on the oldies side.
 
As carolinaradio mentioned earlier in this topic, another CBS's AC WLTE/Minneapolis-St. Paul is doing very bad as well. It is also mentioned by Ken over a new topic as well.
 
vchimpanzee said:
carolinaradio said:
They don't usually do extremely well, but have done well enough to co-exist for years: B106.7 (AC) and Magic 98.5 (Classic Hits) in Columbia, SC.
Magic 98.5 is actually oldies. When you distinguish between the two, Magic is on the oldies side.
Correction. I was just on the SC board and the statement was made that they threw the 60s under the bus.
 
Since KVIL & WLTE have such low ratings for a soft AC format, are they going to flip to Christmas music this week, but no format change coming? So that means things will stay the same after Christmas is over. Am I right?
 
This thread is kinda old, but KVIL still continues to struggle. They had a bump from Christmas but it didn't last long. 15th in the market just under a 3 share.

This station is one of the only AC's I know of that has played Gotye and Cobra Starship. Maybe they're trying to be too uptempo? If things don't improve, I wonder if CBS will toast it like they did WLTE in Minneapolis.
 
I thought they had a bump from Christmas because they dropped 70s music, but it didn't turned out that way and their numbers starting to slip back down again.

They updated their playlist last month adding a lot of upbeat songs to their playlist, different from what their playlist update last year. They added stuffs like "Tonight Tonight" by Hot Chelle Rae, "Semi-Charmed Life" by Third-Eyed Blind, and "Second Chance" by Shinedown, "Misery" by Maroon 5, "Single Ladies (Put A Ring On It)" by Beyonce, "Hey Baby" and "Hella Good" by No Doubt, "Hey Ya" by Outkast, "Only Girl (In The World)", "We Found Love (f/ Calvin Harris)", and "S.O.S" by Rihanna, "Sexyback" by Timberlake, "You Give Love A Bad Name" by Bon Jovi, "Separate Ways (Worlds Apart)" by Journey, "Cruel Summer" by Banarama, "Sister Christian" by Night Ranger, "What Is Love" by Haddaway, and "Let The Music Play" by Shannon, etc. It seems like they added a lot of Hot AC contents to their playlist except for "Cruel Summer", "Sister Christian", "What Is Love", "Let The Music Play", and such.

I thought KVIL's new playlist update which sounds much more upbeat than what they've been sounding like should have brought their numbers up, but it turned their numbers down. Hmm... ???

Lol, KVIL has made WLTW too easy listening. :D WLTW is nothing compared to KVIL now. Our local AC here in the DFW market is the most aggressive AC in the nation now, WLTW isn't anymore.
 
andrewduong77 said:
Lol, KVIL has made WLTW too easy listening. :D WLTW is nothing compared to KVIL now. Our local AC here in the DFW market is the most aggressive AC in the nation now, WLTW isn't anymore.

Uuuuh, B98.5 in Atlanta, might as well be the most agressive AC.

From 4am-5am: 2 80s songs, 1 90s song, 4 "NOW" songs. It is sad, isnt it.
 
wpb1999 said:
andrewduong77 said:
Lol, KVIL has made WLTW too easy listening. :D WLTW is nothing compared to KVIL now. Our local AC here in the DFW market is the most aggressive AC in the nation now, WLTW isn't anymore.

Uuuuh, B98.5 in Atlanta, might as well be the most agressive AC.

From 4am-5am: 2 80s songs, 1 90s song, 4 "NOW" songs. It is sad, isnt it.
Most Cox AC's are aggressive including WEZN-FM/Bridgeport, WFLC aka WFEZ's sister in Miami, and WWRM aka WDUV's sister in Tampa. Unlike B98.5 (WSB-FM), WEZN-FM and WFLC has always been positioned as 80s, 90s, and Now/Today's since 2008 or possibly even before that. Seems like B98.5 and WWRM are Cox's last AC's to drop 70s music back in 2011.

Cox's Classic Hits are also very aggressive, they sounds like Classic Rock.

Yeah, it is sad. Although I'm glad to see WMGF/Orlando taking a softer AC approach last year after they dropped Premium Choice. I remember they start to sound really aggressive when they adopted Premium Choice.

Unlike KVIL/DFW, my hometown's AC KMGL/Oklahoma City still plays 2-3 70s per hour, KODA/Houston also still plays 2-3 70s per hour like KMGL.

Jay F said:
It sounds like DFW doesn't have an AC anymore.
Well, KVIL is still DFW's official AC though, but I don't listen to KVIL much anymore except when I'm in my car. I stream AC's from other cities including KMGL, WLYF, WMGF, and WLMG on my iPod Touch through Wi-Fi when I'm at home and at college.
 
WWRM is the least aggressive of the Cox mainstream AC's unless it's changed in the past few weeks. I actually think they have a good variety.

My personal opinion is that the AC format needs to move on from the 70s (unless they are one of the softer ones) since that format is already represented on Adult Hits, Classic Hits, and Classic Rock. What about the 90s? Except for Adult Hits, that decade doesn't get much attention since Hot AC moved on from it. Cox's AC stations moved on from the 70s (as did B-101 in Philadelphia for example) and started putting some more emphasis on the 90s. I think it sounds good.
 
You're right about WWRM, it's Cox's least aggressive AC and it have some variety to it.

You're right that the 70s music has been fully embraced by Classic Rock, Classic Hits, and Adult Hits by now and that the AC format should stick to 1980-present which is something that some AC's had back in the early 2000s.

IMO, I think it works either way. AC's can play 70s or not. I think I heard back in the early 2000s, 50% AC's were 1965-present and 50% AC's were 1980-present. Although back in the 1990s most AC's were 1965-present. Either one would work it also depends on which market, and it also depends on how well they're programmed. Except during the early 2000s, the 1980-present playlist that these stations had were pretty sleepy at the time different from the upbeat 1980-present playlist that some AC's have now.

_________________________________________________
I personally liked WLMG/New Orleans myself, it's one of Entercom's unique AC, unlike it's sister AC's KKMJ/Austin that plays only 1 70s an hour and WSPA/Greenville-Spartanburg that has eliminated 70s altogether, WLMG plays 2-3 70s an hour, and once in a while, even 4-5 70s an hour! They play a lot of sleepy 70s stuffs by Rod Stewart, Elton John, Fleetwood Mac, Chicago, The Eagles and such. They play a few upbeat 70s stuffs by Boston and Journey as well. Unlike it's sister AC's KKMJ/Austin, WSPA/Greenville-Spartanburg, KOIT/San Francisco, and KOSI/Denver, WLMG play a lot of sleepy 90s stuffs by Vanessa Williams and Celine Dion that not many AC's play anymore and a lot of upbeat 90s stuffs by Tonic, Dishwalla, and Gin Blossoms as well that many Hot AC's have dropped, but many AC's haven't picked up yet. I really like how WLMG plays sleepy 70s, 80s, and 90s stuffs along with upbeat 80s and 90s stuffs plus currents as well. :)

Before they updated their playlist last February, they were even more interesting, they were playing stuffs like "Closing Time" by Semisonic, "Semi-Charmed Life" and "Jumper" by Third Eye Blind, "I Go Crazy" and "Cool Night" by Paul Davis, "How Much I Feel" and "You're The Only Woman (You & I)" by Ambrosia.

I really like WLMG programming strategy, it's very unique. Nothing wrong with playing "If You Could Only See" by Tonic alongside with "Save The Best for Last" By Vanessa Williams, it fits perfectly! :)

WLMG's programming strategy is kinda similar to WEJZ/Jacksonville programming strategy, where they include really sleepy 70s songs alongside with really upbeat 90s songs.
 
@andrewduong77 As a fan of sleepy 70s it's good to know there are at least some stations left that still play it. Besides WLMG and WEJZ which other ACs play at least one sleepy 70s song per hour?
 
@Jay F Well, I'll say, it's mostly CC AC's that still play at least one to three 70s an hour including WASH-FM/Washington, WLYT/Charlotte, WLRQ/Melbourne, WMGF/Orlando, KQXT/San Antonio, KODA/Houston, KESZ/Phoenix, KSNE/Las Vegas, and KOST/Los Angeles. Some of them have their playlist sync with CC's Premium Choice for some parts of the day and week. Premium Choice usually plays one to two 70s an hour, but their playlist carries very upbeat 80s stuffs and upbeat currents.

Very few of CBS AC's still play 70s, but looks like only WEAT/West Palm Beach is the only CBS AC to play one to two 70s an hour. I wanted to include WRCH/Hartford which plays like one to two 70s an hour, but it looks like they cutted really far down on 70s music a few months ago like KEZK-FM did at the beginning of this year.

Renda AC's play a fair amount of 70s including KMGL/Oklahoma City and WSHH/Pittsburgh, I'm not sure about WEJZ/Jacksonville since Yes.com isn't logging Jacksonville stations ever since Yes.com went down back in March and came back and WEJZ isn't streaming online either, so TuneIn isn't logging WEJZ either. Their site doesn't provide a playlist and I was unable to find their playlist anywhere.

Not many Entercom AC's play 70s much, but I'll say KOIT/San Francisco plays a fair amount of 70s, KKMJ/Austin plays one 70s an hour, and WLMG/New Orleans is really heavy on 70s, they play three to four 70s an hour.

I'm not sure, but I think Cumulus' (formerly Citadel's) AC KMGA/Albuquerque plays a fair amount of 70s.

Lincoln Financial Media's AC WLYF/Miami is a little heavy on 70s.
 
I listened to WEJZ in March. They play approx. 1 70s song an hour and play a LOT of upbeat material. Most of their sleepy material came from the 70s. Nothing exceptional about them at all IMO.

WLYT in Charlotte plays 1 70s every other hour as does sister station WMAG in Greensboro.

I wish more classic hits stations would pick up on some more of the sleepier songs from the 70s and 80s that have vanished from AC. I'm not talking about Barry Manilow or The Carpenters, but it'd be nice to hear some more of the Little River Band, Phil Collins, Genesis, Ambrosia, etc.
 
carolinaradio said:
WLYT in Charlotte plays 1 70s every other hour as does sister station WMAG in Greensboro.
I may be wrong on some of my listings. I'm not sure, but I believe KQXT may have been the same path with WLYT as well, they probably doing 1 70s every other hour like WLYT.

carolinaradio said:
I wish more classic hits stations would pick up on some more of the sleepier songs from the 70s and 80s that have vanished from AC. I'm not talking about Barry Manilow or The Carpenters, but it'd be nice to hear some more of the Little River Band, Phil Collins, Genesis, Ambrosia, etc.
Yeah, it looks like Classic Hits are picking up on more upbeat songs quicker than the sleepier songs from the 70s and 80s.

Speaking of sleepier songs from the 70s and 80s, it also looks like a lot of sleepier songs from 90s have vanished from the AC format as well. Not many AC's still play Vanessa Williams nor Celine Dion.
 
andrewduong77 said:
carolinaradio said:
WLYT in Charlotte plays 1 70s every other hour as does sister station WMAG in Greensboro.
I may be wrong on some of my listings. I'm not sure, but I believe KQXT may have been the same path with WLYT as well, they probably doing 1 70s every other hour like WLYT.
The PD at KQXT programmed WSPA until the end of last year. He is doing the same thing that he did at Magic (they went to one 70s every other hour last summer). I think Clear Channel will be the last major company to phase the 70s music out, but it's evident they're starting to on many of their stations.

I think it makes sense for stations like KODA and WLMG to lean older since there is no classic hits station in those markets.

I heard WSPA play "Rich Girl", "Stayin Alive", and "More Than A Feeling" the other day, surprisingly, so they are still playing music from the 70s on occasion.
 
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