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kvil rebranding

U

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Hi There is an report that kvil may rebrand in an few weeks and the new name has been called 103.7 your fm and it could be My fm 103.7 we will find out in an few weeks.
 
I would have thought the calls themselves were the brand. Mr Chapman never felt the need to "brand" the station. He made 103.7 the go-to destination on your radio.
 
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