KVIL has been doing so bad these days, maybe they should re-brand themselves as "103.7 Fresh FM" while keeping the soft AC playlist like KEZK in St. Louis. Or maybe this would be a very good idea, they should go back to just being "103.7 KVIL" like they had always been.
------------------------------------------------------------------------------------------------------------------------------------------------------
It's not that bad... after all, it's only 20 days until they begin the "55 Days of Christmas" programming.
------------------------------------------------------------------------------------------------------------------------------------------------------