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KVJS Off the air
- Thread starter clouseau
- Start date
U
Unknowable
Guest
Too far away from San Antonio to be listenable here, even on the South side. They probably just posted about it here to get more attention. Hopefully it's not sold to a bad operator.
I looked at the station coverage and did a quick search of businesses in the 60 dbu. It does hit a fairly decent population within the 50 dbu but economically, not a big number of businesses. And most of those businesses are small.
As for the price, based on what I see, is a bit high (assuming $79,000 is that price). With that said, coming with its own tower, facility and piece of land, it's a bargain. It compares in retail sales and permanent population to a small town station. If you could pick up a small town station in a rural county for about $79,000 you might think it a pretty fair deal but because it is adjacent to large population centers, it is a dud in the mind of many. In fact I presume many with the feeling it is a real dud have never worked such a situation to understand what is possible. I'm not saying it is an easy road but in radio I sure haven't found easy roads.
As for a Christian format, I think it is a poor choice. From statistics I have seen, 5.2% will listen to Christian radio. That's an old figure, however. When comparing all the flavors of Christianity to slice up the listening pie and then factor in that the area is a bilingual region, diving the percentage further, at best such a format would like have a cume that never hits 3 digits, ever.
I gather the idea of running a station in retirement and as a ministry is a nice idea but I suspect the operational costs and initial investment have clearly demonstrated that a ministry format is going to mean taking money away from retirement every month. I doubt it could sustain itself with the format.
Another consideration is hurricanes. This is right on the coast, luckily blocked by South Padre, but still in the target zone for hurricanes. You had better have a great insurance policy and be prepared to pick up the pieces if a bad one hits. Needless to say, staying on the air next to so much water, is not an option, as it would be unsafe and I doubt they have a generator in the first place.
As for the price, based on what I see, is a bit high (assuming $79,000 is that price). With that said, coming with its own tower, facility and piece of land, it's a bargain. It compares in retail sales and permanent population to a small town station. If you could pick up a small town station in a rural county for about $79,000 you might think it a pretty fair deal but because it is adjacent to large population centers, it is a dud in the mind of many. In fact I presume many with the feeling it is a real dud have never worked such a situation to understand what is possible. I'm not saying it is an easy road but in radio I sure haven't found easy roads.
As for a Christian format, I think it is a poor choice. From statistics I have seen, 5.2% will listen to Christian radio. That's an old figure, however. When comparing all the flavors of Christianity to slice up the listening pie and then factor in that the area is a bilingual region, diving the percentage further, at best such a format would like have a cume that never hits 3 digits, ever.
I gather the idea of running a station in retirement and as a ministry is a nice idea but I suspect the operational costs and initial investment have clearly demonstrated that a ministry format is going to mean taking money away from retirement every month. I doubt it could sustain itself with the format.
Another consideration is hurricanes. This is right on the coast, luckily blocked by South Padre, but still in the target zone for hurricanes. You had better have a great insurance policy and be prepared to pick up the pieces if a bad one hits. Needless to say, staying on the air next to so much water, is not an option, as it would be unsafe and I doubt they have a generator in the first place.
On a closer look I see my mistake of looking at the 40 dbu.
Looking at the 50 dbu, the biggest town is Port Mansfield of about 400 people. It seems Arroyo City, per the Texas Almanac is about 600 folks. The only other two communities in the 50 dbu are combined at 100 folks. Thus, about 1,100 live in the communities in the 50 dbu. I'd guess another few hundred out of these Census Designated Places. At most, by my looking around, the station might have as many as 5,600 in the 50 dbu, mostly on the south end of the coverage. It appears less than $4,000,000 in retail and service oriented sales among businesses that typically consider radio for marketing. Of that, half is in Arroyo City and the other half in Port Mansfield, but only around 30 businesses in total.
My guess is about $9,000 to $10,000 a year as the income potential.
The only option could be a Visitors Information format but that would certainly require a total media package including on air, internet, print and maybe on a cable TV channel. But then again the question is how much income could be had in the first place. Could it support multiple venues? It doesn't appear to.
It is likely the station could never sell enough Underwriting even with a mass appeal format to cover the monthly expenses. The number of listeners would be small even if the station was popular. It's location on the coast and the value of the facility would certainly mean insurance premiums would be much higher than average.
Looking at the 50 dbu, the biggest town is Port Mansfield of about 400 people. It seems Arroyo City, per the Texas Almanac is about 600 folks. The only other two communities in the 50 dbu are combined at 100 folks. Thus, about 1,100 live in the communities in the 50 dbu. I'd guess another few hundred out of these Census Designated Places. At most, by my looking around, the station might have as many as 5,600 in the 50 dbu, mostly on the south end of the coverage. It appears less than $4,000,000 in retail and service oriented sales among businesses that typically consider radio for marketing. Of that, half is in Arroyo City and the other half in Port Mansfield, but only around 30 businesses in total.
My guess is about $9,000 to $10,000 a year as the income potential.
The only option could be a Visitors Information format but that would certainly require a total media package including on air, internet, print and maybe on a cable TV channel. But then again the question is how much income could be had in the first place. Could it support multiple venues? It doesn't appear to.
It is likely the station could never sell enough Underwriting even with a mass appeal format to cover the monthly expenses. The number of listeners would be small even if the station was popular. It's location on the coast and the value of the facility would certainly mean insurance premiums would be much higher than average.
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