Good Afternoon,
We’re opening a new chapter in Dallas/Fort Worth radio history today as CBS Radio launches MEGA 107.5, a Spanish Language Hot AC targeting Adults 25-54. You’ll recognize cross over artists such as Shakira, Paulina Rubio, Ricky Martin and Enrique Iglisias. We believe this is a significant opportunity for our company and an extremely exciting new entertainment brand for our community!
It is also a difficult day with the departure of MOViN and many staff members. I cannot thank Nikki Nite, Eric Landrum and their staffs enough for the passion and terrific work in launching and executing the MOViN brand. We wish them all the very best. We hope to have some of our MOViN team members transfer into other responsibilities within the cluster.
The launch of Mega is a special one, in that we will air 10,000 songs in a row. It also gives us an opportunity to recruit and hire the best staff possible for Mega. The station will require a considerable amount of bilingual Spanish/English communication skills. Please let me know if you or someone you know who is bilingual and skilled in one of our disciplines would be a good candidate for Mega.
I’d like to thank a special few who were pulled into this project over the last couple of days and absolutely made MEGA happen regardless of the time or challenge presented. And a huge thanks to Kurt Johnson for his partnership throughout the entire process.
We are taking on two of the best Spanish language radio companies in America. Univision and Lieberman are two very good competitors who will not back away from our challenge.
I’m incredibly excited that with the help of our company, the new staff to be hired and you, we will deliver a superior product to the local Latin culture which will carve out a significant ratings position followed by strong revenue!
We live and work in a fantastic market… let’s take advantage of this HUGE opportunity beginning today!
Thanks bp
Brian Purdy
Sr. V.P./Market Manager