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KVVF shifts focus to the Southbay

R

radiolife3

Their website is now listing the positioning statement as "San Jose's Hottest Music" and they are now featuring more of a Rhythm Pop shift in their musical direction with less Hip Hop. Since sign on this station has not made any noise in SF, and not able to beat any of the SF competitors in SJ. Do they keep the 100.7 San Rafael simulcast seeing that signal does not reach San Jose or split that up for something else? I feel Univision did this wrong from the start, sure voice tracking is all over but launching a Rhythm station in the Bay Area with all jocks from San Antonio minus Chuy never stood a chance. The Bay is just too different and diverse a market to pipe in from Texas or to super serve San Jose from Downtown San Francisco headquarters. I know that they target Latin but if they are going after San Jose they should see Asian is really what makes up the Southbay these days. Thoughts? How long does Univision stick with this format?
 
radiolife3 said:
Their website is now listing the positioning statement as "San Jose's Hottest Music" and they are now featuring more of a Rhythm Pop shift in their musical direction with less Hip Hop. Since sign on this station has not made any noise in SF, and not able to beat any of the SF competitors in SJ. Do they keep the 100.7 San Rafael simulcast seeing that signal does not reach San Jose or split that up for something else? I feel Univision did this wrong from the start, sure voice tracking is all over but launching a Rhythm station in the Bay Area with all jocks from San Antonio minus Chuy never stood a chance. The Bay is just too different and diverse a market to pipe in from Texas or to super serve San Jose from Downtown San Francisco headquarters. I know that they target Latin but if they are going after San Jose they should see Asian is really what makes up the Southbay these days. Thoughts? How long does Univision stick with this format?
Click to expand...

Couldn't agree more. Albiet, radio in San Jose has changed A LOT since I worked there but San Jose has always been an interesting (and heavily hispanic) radio market that's relied on "local". I'm not surprised to hear they're struggling in the South Bay even with the killer 105.7 signal.

As for 100.7, your guess is as good as mine. I was in the BA last week and the 100.7 signal is really quite terrible. :/
 
They also put hot 105.7 on 98.9 HD2 for all the 2 people and plus me that have HD radio. :D
 
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