NBC Universial has decided it only wants to run one Spanish Language outlet in Los Angeles. I wonder if the potential new buyers will be interested in keeping KWHY-TV spanish, or will NBC/U toss in a "non-compeate" clause into the deal?
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KWHY-TV for sale
- Thread starter RadioFanBoy
- Start date
J
jvparent
Guest
The SJ Mercury News reports this morning that NBCU is buying the Oxygen network for around $925M, and will fund the purchase through the sale of "non-core" assets, including KWHY and WKAQ in Puerto Rico.
Any thought as to what KWHY might be worth?
Any thought as to what KWHY might be worth?
D
dbdigital
Guest
jvparent said:
If Ellis Communications paid 150 million for KDOC which has a COL of Anaheim (with some coverage into LA and cable-must carry status) then I imagine KWHY would be worth slightly more since their COL is actually Los Angeles. Both stations have roughly the same power (about 2500 Kw) and same HAAT (900 m). Both have DT channels.
200 million, perhaps?
db
I guess it does depend if NBCU puts a non-compete, since KWHY would be an obvious choice for Azteca America, as that network will lose its affiliation at the end of the year (as KAZA dumps it).
Otherwise, would Disney be interested in a duopoly, to keep up with CBS, NBC and Fox, all of which already have duopolies in town?
Otherwise, would Disney be interested in a duopoly, to keep up with CBS, NBC and Fox, all of which already have duopolies in town?
H
Hunter
Guest
dbdigital said:
Interesting question. COL is not an issue. Since KDOC moved to Wilson, they cover the market and are considered local by most...including the ad community.
KWHY has been able to run very effeciently, not taking up much room on the NBC lot and being part of the NBC/Telemundo family. Although still operating at an arms length away (for legal ownership reasons). KDOC, on the other hand, is a stand alone, which makes it much more expensive to operate in comparison - However, KDOC is very recognized in the general market -LA advertising community, and while they are at the bottom tier of local general market buys, KWHY is also at the bottom tier of Spanish market buys, but has a difficult challenge up against Univision, Telefutura & sister Telemundo. Although the Hispanic population at 43% is dominant in LA, there are still significantly more advertising dollars spent on general market TV than Spanish. That said, It wouldn't surprise me if both KWHY and KDOC billings are similar, but given the pool of available ad dollars, KDOC might still be valued more. The playing field still isn't level.
L
lugnuts6
Guest
Interesting that Azteca America was mentioned, because word is that Azteca America is VERY interested in KWHY
I'd love to see a source on that, because it's completely logical. They will likely lose their affiliation with KAZA once the agreement ends next year, so now is the time to secure a full-service station in the nation's #1 Hispanic market. KWHY has come on the selling block at exactly the right time for Azteca.
Yes, but would they actually be able to secure the station? I don't watch much, is the current Azteca America a DIRECT competitor to the NBC owned Telemundo? If it is, why would you sell to an outfit, that in the end wants to take both audience and revenue away from you?
I think so. Money talks, and even though Azteca is a direct competitor to Telemundo (and IIRC, Telemundo has been accusing Azteca of conspiring to keep them off Mexican TV), it's better to sell a station to a competitor willing to pay top dollar than to hold on to a white elephant. If Azteca doesn't buy it themselves, I wouldn't be surprised to see Una Vez Mas step up. They've been loading up on LPTV stations throughout the Southwest, and a full-service station in the #1 Hispanic market would be a nice feather in their cap. All the same for Azteca, as Una Vez Mas is their largest affiliator.
In the post I deleted earlier, I was going to facetiously suggest Daystar as a buyer, in light of the KOCE controversy, but Daystar seems to prefer NCE stations, which is what made the KOCE issue so controversial. Other than Daystar, I don't see any other entity aggressively pursuing a station in LA, unless the owners of KMTP or KCNS up in the Bay Area are looking to put another Asian station in LA (isn't that KSCI's format already?) AFAIK, Azteca will be the only big player without an LA station once KAZA goes indie.
In the post I deleted earlier, I was going to facetiously suggest Daystar as a buyer, in light of the KOCE controversy, but Daystar seems to prefer NCE stations, which is what made the KOCE issue so controversial. Other than Daystar, I don't see any other entity aggressively pursuing a station in LA, unless the owners of KMTP or KCNS up in the Bay Area are looking to put another Asian station in LA (isn't that KSCI's format already?) AFAIK, Azteca will be the only big player without an LA station once KAZA goes indie.
Been there, done that.RBA said:
But yeah, KWHY's financial news programming during daytime in the '70s to '80s was the precursor to CNBC.
Jonathan Allen
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