From Street Talk today...
"KWIE (Wild 96)/Riverside PD Preston Lowe parts ways with the Styles Media CHR/Rhythmic."
"KWIE (Wild 96)/Riverside PD Preston Lowe parts ways with the Styles Media CHR/Rhythmic."
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KWIE in the IE loses PD.
- Thread starter davideduardo
- Start date
> From Street Talk today...
> "KWIE (Wild 96)/Riverside PD Preston Lowe parts ways with
> the Styles Media CHR/Rhythmic."
>
Whats the problem there? Although I wasn't a fan of the direction the station took (way too Urban for the market)... the 2 PD's before him both unexpectedly jumped ship, after semi-successful runs.
> "KWIE (Wild 96)/Riverside PD Preston Lowe parts ways with
> the Styles Media CHR/Rhythmic."
>
Whats the problem there? Although I wasn't a fan of the direction the station took (way too Urban for the market)... the 2 PD's before him both unexpectedly jumped ship, after semi-successful runs.
> > From Street Talk today...
> > "KWIE (Wild 96)/Riverside PD Preston Lowe parts ways with
> > the Styles Media CHR/Rhythmic."
> >
>
> Whats the problem there? Although I wasn't a fan of the
> direction the station took (way too Urban for the market)...
In the fall book, the Hispanic comp of the station grew to 60% - it's highest ever - so that statement is false. It's also ranked No. 3 local 18-34 behind only KGGI and KXRS/KXSB (pretty darn good). The music cycle this fall was heavily R&B - even Power 106 is playing more R&B than it has in recent memory.
Nevertheless, the market is almost 10% African American (bigger comp than L.A.).
> the 2 PD's before him both unexpectedly jumped ship, after
> semi-successful runs.
>
The PD prior to this posted the best ratings ever and was offered a job in a larger market. The PD prior to him was promoted to Los Angeles.
> > "KWIE (Wild 96)/Riverside PD Preston Lowe parts ways with
> > the Styles Media CHR/Rhythmic."
> >
>
> Whats the problem there? Although I wasn't a fan of the
> direction the station took (way too Urban for the market)...
In the fall book, the Hispanic comp of the station grew to 60% - it's highest ever - so that statement is false. It's also ranked No. 3 local 18-34 behind only KGGI and KXRS/KXSB (pretty darn good). The music cycle this fall was heavily R&B - even Power 106 is playing more R&B than it has in recent memory.
Nevertheless, the market is almost 10% African American (bigger comp than L.A.).
> the 2 PD's before him both unexpectedly jumped ship, after
> semi-successful runs.
>
The PD prior to this posted the best ratings ever and was offered a job in a larger market. The PD prior to him was promoted to Los Angeles.
> > > From Street Talk today...
> > > "KWIE (Wild 96)/Riverside PD Preston Lowe parts ways
> with
> > > the Styles Media CHR/Rhythmic."
> > >
> >
> > Whats the problem there? Although I wasn't a fan of the
> > direction the station took (way too Urban for the
> market)...
>
> In the fall book, the Hispanic comp of the station grew to
> 60% - it's highest ever - so that statement is false. It's
> also ranked No. 3 local 18-34 behind only KGGI and KXRS/KXSB
> (pretty darn good). The music cycle this fall was heavily
> R&B - even Power 106 is playing more R&B than it has in
> recent memory.
>
> Nevertheless, the market is almost 10% African American
> (bigger comp than L.A.).
>
> > the 2 PD's before him both unexpectedly jumped ship, after
>
> > semi-successful runs.
> >
> The PD prior to this posted the best ratings ever and was
> offered a job in a larger market. The PD prior to him was
> promoted to Los Angeles.
>
> The program director that just parted ways from Wild 96 came to the IE from
> Austin, TX. He used to be APD/MD at the Beat 104.3 in Austin, but then he was
> not satisfy by how CBS Radio (Austin Cluster)was running it at that time
> not trying to make any of their own stations #1. So he came to the IE in July
> '05 after he was made as then the new program director for Wild 96.
>
> > > "KWIE (Wild 96)/Riverside PD Preston Lowe parts ways
> with
> > > the Styles Media CHR/Rhythmic."
> > >
> >
> > Whats the problem there? Although I wasn't a fan of the
> > direction the station took (way too Urban for the
> market)...
>
> In the fall book, the Hispanic comp of the station grew to
> 60% - it's highest ever - so that statement is false. It's
> also ranked No. 3 local 18-34 behind only KGGI and KXRS/KXSB
> (pretty darn good). The music cycle this fall was heavily
> R&B - even Power 106 is playing more R&B than it has in
> recent memory.
>
> Nevertheless, the market is almost 10% African American
> (bigger comp than L.A.).
>
> > the 2 PD's before him both unexpectedly jumped ship, after
>
> > semi-successful runs.
> >
> The PD prior to this posted the best ratings ever and was
> offered a job in a larger market. The PD prior to him was
> promoted to Los Angeles.
>
> The program director that just parted ways from Wild 96 came to the IE from
> Austin, TX. He used to be APD/MD at the Beat 104.3 in Austin, but then he was
> not satisfy by how CBS Radio (Austin Cluster)was running it at that time
> not trying to make any of their own stations #1. So he came to the IE in July
> '05 after he was made as then the new program director for Wild 96.
>
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