This morning, KWSX-1280 was back simulcasting the NEWS/TALK format of Modesto Sister Station, KFIV-1360. How long will this last this time? A brief history of 1280: JOSEPH GAMBLE STATIONS has owned this station since the 1950's. They changed the calls from KXOB to KJOY in 1953. The format was MoR. In 1969, KJOY hired DON IMUS and changed the format to TOP 40 to compete with KSTN-1420. DON IMUS doesn't last long, but the TOP 40 format lasts until 1981. In 1981, KJOY tweaked its format towards an ADULT CONTEMPORARY format but returned to TOP 40/CHR in 1984. By 1986, KJOY was back to ADULT CONTEMPORARY but it was more of a OLDIES based AC format. In 1989, JOSEPH GAMBLE STATIONS flip flopped the calls of 1280 and 99.3 (KJOY went to the FM dial while KJAX went to the AM dial). While the ADULT CONTEMPORARY format of KJOY moved with its calls to 99.3, The EASY LISTENING format of KJAX did not. The new KJAX-1280 became NEWS/TALK with mostly Satellite programming but did have local afternoon talk show with RICH DIXON. In 1996, JOSEPH GAMBLE STATIONS sold KJAX-1280 to COMMUNITY PACIFIC BROADCASTING and 1280 simply simulcasted its new Sister Station from Modesto, KFIV-1360. Over the years, COMMUNITY PACIFIC became PACIFIC STAR then AMFM INC and finally CLEAR CHANNEL. In 1999, KJAX-1280 ended it KFIV simulcast and stunted for a couple of months with ALL CHRISTMAS MUSIC as "HO HO HO 1280". A day after Christmas, KJAX became KUYL with 60's/70's OLDIES as KOOL 1280. Blind Radio D.J. MARTY LANSER was the PD and Morning Host. 2 years later, CC killed off KOOL 1280 and it was back to simulcasting KFIV again but only temporary. In January of 2002, KUYL dropped the NEWS/TALK of KFIV and became RELIGIOUS "AM 1280 THE LIGHTHOUSE". MARTY LANSER was again the PD of this CHRISTIAN RADIO STATION. Almost 4 years later, it was time to say BYE-BYE to AM 1280 THE LIGHTHOUSE and HELLO to the New K-SIX. But it wasn't exactly new, it was another simulcast with NEWS/TALK KFIV but with a twist: They would actually acknowledge 1280. If 1360 can be K-FIVE why can't 1280 be K-SIX? Since 1280 came before 1360 on the frequency dial, wouldn't it be smarter to call it K-FOUR instead?
A year after this change, CC stopped calling 1280 K-SIX, it was just K-FIVE. This gave me the feeling that changes were coming. And I was right. On June 7, 2007, KWSX-1280 dropped KFIV NEWS/TALK and became SPANISH OLDIES "LA PRECIOSA" this time simulcasting KMRQ-96.7. Then on SEPTEMBER 5 of this year, KMRQ-96.7 dropped LA PRECIOSA and returned to ACTIVE ROCK as ROCK 96.7 but in the process, 1280 became ROCK 96.7 too due to its simulcast with KMRQ. I don't know if this was intentional or not (Did they just forget about 1280 when they made the change?). Anyway, KWSX-1280 was ROCKING until this morning, now they are back simulcasting KFIV NEWS/TALK again. How long will this last now? It has been proven in the ratings that NO ONE CARES about KFIV on AM 1280! I am surprised they just didn't keep LA PRECIOSA going on AM 1280? I know CC has been looking for a buyer of 1280, but there are no takers. They just as well go off the air and surrender its license to the FCC. Nothing is working on AM 1280! Let's see how long this KFIV NEWS/TALK lasts this time?