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KWXY FM Sold !!!

G

Groove1670

Guest
As reported in the trades KWXY FM Sold. :eek: Any news on this story.
 
When KDES-FM is moved into the IE, the classic hits format is expected to replace the beautiful music.
 
IE is the Inland Empire. Yes, the KDES calls and format will go to 98.5. The KWXY calls and format will go to the AM band on either co-owned 1340 or 1450.
 
John Bruce.. you are crazy to think that KWXY will change their format...have you seen what they bill? Top 5 biller for a decade or more... "music for people in God's waiting room" is a HUGE winner in this retirement community... no way the format changes at all...
 
I know for a fact that KDES call letters and format will be transfered to 98.5 as I work for the purchasing company and it was announced by the ownership. The hope is the billing will be kept alive by putting the KWXY format on one of our "lesser" performing AM's, 1340 or 1450. If the decision is made to move it to 1340 the KPTR format would be moved to 1450. There is zero agency billing on KWXY but it still is an easy direct retail sale on the streets. However, that being said, every year a portion of the audience dies off so how much time is left for the format ?
 
I noticed the website is down. Any format/frequency changes yet ?
 
Nothing yet. The owner Glenn Barnett is just winding down operations prior to FCC aproval of the sale. A couple of the present jocks have indicated they will retire after the consumation.
 
JON BRUCE said:
IHowever, that being said, every year a portion of the audience dies off so how much time is left for the format ?

ummmm...excuse me, but not everyone who listens to easy listening, "beautiful music" is about to die off. I'm 39 years old here, and although it's true that most people who listen this type of music are 65+, I listen and enjoy this type of music and have been since I was 14 years old. Although I'm like everybody else in the sense that I don't know when my time is up (I could "check out" today), I'm not anywhere near "dying off".

It's too bad these agencies don't grasp the fact that there are many people who enjoy this type of music, and we're not 80, 90, 100 years old, either (if they don't believe it, they ought to look at some of these websites for xm radio fans and just see how many people they have posting on there who are in their 20's, 30's who listen to XM's "Escape" and wouldn't even bother to subscribe to XM radio if it weren't for that channel being offered).

That's unfortunate for KWXY but not unexpected. What are we down to now for these types of instrumental easy listening stations? Maybe 10. :(


________________________
Radio stations come and go.
Does anything last forever?
www.PassTheWord.net
 
You would be surprised how many girls under thirty tell me they listen to the BM format, for me it goes way back to XTRA AM 690 in stereo, when my Dad & our Bus driver in the fifth grade had their radios glued to it. I still stop by Escape from XM.


I don't think I'm headed for the grave yet!
Steve
www.radiobrandy.com
 
Time ot get investors and hit the valley with another Jazz or Beautiful music station...theres money in that there format for PS!
 
KMRJ 99.5 was considering switching to the KWXY format but they decided to go classic rock. I understand the station is for sale but I have no idea what the price is. R/R Broadcasting was offered it but declined.
 
That was dumb of R/R. They should've taken 99.5 and put a Dance format on it. Trust me, it would work here. Palm Springs has a 35% gay population and the otherside of the valley (Indio) has young hispanics and they would tune in as well. Especially on a Saturday night. But these owners and executives who have lots of money don't have any imagination. They take a saturated format (Classic Rock, Spanish, etc.)and try to share those numbers as opposed to dominating their own audience.
 
California/Re: KWXY FM Sold !!!

gradio said:
That was dumb of R/R. They should've taken 99.5 and put a Dance format on it. Trust me, it would work here. Palm Springs has a 35% gay population and the otherside of the valley (Indio) has young hispanics and they would tune in as well. Especially on a Saturday night. But these owners and executives who have lots of money don't have any imagination. They take a saturated format (Classic Rock, Spanish, etc.)and try to share those numbers as opposed to dominating their own audience.

So all gays like the same kind of music (Then why is the dance station in San Francisco hovering around a 0.5?).

So all Hispanics like the same kind of music (The two Spanish FMs get about a third of all listening in this very over-radioed small market).

So all young Hispanics like dance (they don't like current dance very much at all, but love Piolín in the morning to the tune of a 20 share).

Saturday night has the lowest tune in of the entire week on radio... nobody cares who listens then.

Name me 5 successful dance stations in the entire US. Hey, even name 2 or 3 just for the fun of it.
 
You have a point there, I remember when Power (KPSI) was up against KKUU and totally backed away. What holes in Formats exisit, could Palm Springs support FM Talk?

Name me 5 successful dance stations in the entire US. Hey, even name 2 or 3 just for the fun of it.
[/quote]
 
Wow. David, you're good at twisting my words around. I never said the word "ALL" or even came close to generalizing any specific ethnicity/group demo into one particular format. I just said it would work here and I firmly believe it would. I never said gays ONLY like Dance and Hispanics ONLY like Dance or Spanish music. I don't like how you interpereted my post in such in such a limited way.

To answer one of your questions, KNGY is only 3600 Watts and doesn't cover the entire Bay Area market (only SF) and that hurts them in the ratings. As I'm sure you already know, a majority of San Francisco residents don't drive; they walk or take public transportation. So maybe you've realized iPods/MP3 Players are kind of replacing portable radios nowdays. So I'd say it's hard to credit KNGY-FM in an Arbitron diary when you are listening to your own personal mixes.

To answer your snide challenge, some succesful Dance stations include:
WKTU- New York
KNRJ- Phoenix
KNGY-San Francisco (all things considered)

Plus many markets such as Dallas, LA, that carry Pride Radio on their HD2 stations are sharing dance on the airwaves. And those are doing well. But who cares, right? We'll just continue to have 3 Classic Rock stations and 6 Spanish stations and 4 Easy Listening Stations.

...Would you like me to name those for you, too?
 
gradio said:
Wow. David, you're good at twisting my words around. I never said the word "ALL" or even came close to generalizing any specific ethnicity/group demo into one particular format. I just said it would work here and I firmly believe it would. I never said gays ONLY like Dance and Hispanics ONLY like Dance or Spanish music. I don't like how you interpereted my post in such in such a limited way.

My point is that it is not necessarily so that an overwhelming number of gays like dance and actually very few Hispanics like contemporary dance. So, while dance might overindex a bit with gays, the market is approaching 400,000 persons and the proportionally small group of "gays who like dance 18-54" is not going to drive a station to profitability.

To answer one of your questions, KNGY is only 3600 Watts and doesn't cover the entire Bay Area market (only SF) and that hurts them in the ratings.

Of course that is so, but even if you do a break on the peninsula only, it does poorly.

As I'm sure you already know, a majority of San Francisco residents don't drive; they walk or take public transportation.

That's not true. In fact, San Francisco has about the highest in-car radio listening in the US (36%). New York, where public transportation is truly significant, the share of listening in car is around 25%. Remember, the metro goes from Santa Rosa to Campbell, not just the city.

To answer your snide challenge, some succesful Dance stations include:
WKTU- New York
KNRJ- Phoenix
KNGY-San Francisco (all things considered)

Dance fans in NY argue that KTU is rhythmic, not dance. I agree. It is a rhythmic AC
KNRJ has not had ratings for the last 3 books, and has been sold to a company that apparently is going to change format.
KNGY was bought for $33 million, and bills around $3 million... and likely has a low margin. That is a horrible return on the investment.

Plus many markets such as Dallas, LA, that carry Pride Radio on their HD2 stations are sharing dance on the airwaves. And those are doing well.

No HD 2 station is doing well, yet. There are less than 100 thousand receivers sold in the whole country.

But who cares, right? We'll just continue to have 3 Classic Rock stations and 6 Spanish stations and 4 Easy Listening Stations.

...Would you like me to name those for you, too?

There are 2 Spanish langauge FMs. The 2 AM's don't count, as they can not be heard in the whole valley; one is a no-show and the other is a 0.4 share. Obviously, you are including the smooth jazz, the Beautiful Music, the Soft AC and the Hot AC in the easy listening category... when only one of these stations is easy listeening.
 
lamey said:
You have a point there, I remember when Power (KPSI) was up against KKUU and totally backed away. What holes in Formats exisit, could Palm Springs support FM Talk?

There are several opportunities in Spanish, as the 30 shares of KLOB and KUNA prove. FM talk would be a potential winner, since the AMs in the market have such horrible coverage due to the ground conductivity and allocations. An FM talker with full coverage could be a winner if they could get good talent via syndication and do some local stuff (tough, as the market is small revenue wise)
 
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