G
Groove1670
Guest
As reported in the trades KWXY FM Sold.
Any news on this story.
JON BRUCE said:IHowever, that being said, every year a portion of the audience dies off so how much time is left for the format ?
gradio said:That was dumb of R/R. They should've taken 99.5 and put a Dance format on it. Trust me, it would work here. Palm Springs has a 35% gay population and the otherside of the valley (Indio) has young hispanics and they would tune in as well. Especially on a Saturday night. But these owners and executives who have lots of money don't have any imagination. They take a saturated format (Classic Rock, Spanish, etc.)and try to share those numbers as opposed to dominating their own audience.
gradio said:Wow. David, you're good at twisting my words around. I never said the word "ALL" or even came close to generalizing any specific ethnicity/group demo into one particular format. I just said it would work here and I firmly believe it would. I never said gays ONLY like Dance and Hispanics ONLY like Dance or Spanish music. I don't like how you interpereted my post in such in such a limited way.
To answer one of your questions, KNGY is only 3600 Watts and doesn't cover the entire Bay Area market (only SF) and that hurts them in the ratings.
As I'm sure you already know, a majority of San Francisco residents don't drive; they walk or take public transportation.
To answer your snide challenge, some succesful Dance stations include:
WKTU- New York
KNRJ- Phoenix
KNGY-San Francisco (all things considered)
Plus many markets such as Dallas, LA, that carry Pride Radio on their HD2 stations are sharing dance on the airwaves. And those are doing well.
But who cares, right? We'll just continue to have 3 Classic Rock stations and 6 Spanish stations and 4 Easy Listening Stations.
...Would you like me to name those for you, too?
lamey said:You have a point there, I remember when Power (KPSI) was up against KKUU and totally backed away. What holes in Formats exisit, could Palm Springs support FM Talk?