• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KXAN NBC Austin New slogan

J

jras20

Does LIN still own KXAN 36? I just noticed recently instead of KXAN news 36 there slogan is now KXAN NBC Austin.?<P ID="signature">______________
jras20</P>
 
> Does LIN still own KXAN 36? I just noticed recently instead
> of KXAN news 36 there slogan is now KXAN NBC Austin.?

They may be starting to deemphasize the "36." KXAN is on numerous different cable positions in the Austin area, and apparently will keep their OTA digital signal on channel 21 after the analog goes dark.

Apparently a number of stations around the country are moving towards emphasizing a name branding, as opposed to a channel branding. Of course, the digital signal maps to whatever channel the station wants, but we are probably seeing the beginning of a trend here.
 
> > Does LIN still own KXAN 36? I just noticed recently
> instead
> > of KXAN news 36 there slogan is now KXAN NBC Austin.?
>
> They may be starting to deemphasize the "36." KXAN is on
> numerous different cable positions in the Austin area, and
> apparently will keep their OTA digital signal on channel 21
> after the analog goes dark.
>
> Apparently a number of stations around the country are
> moving towards emphasizing a name branding, as opposed to a
> channel branding. Of course, the digital signal maps to
> whatever channel the station wants, but we are probably
> seeing the beginning of a trend here.
>
Lots of stations did the same thing back in the 80s when cable was really taking off. Then they realized people still know the station as "Channel 36" even if it's on 4.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom