KXGJ simulcasting KSBJ

[purpledevil]

Was listening to it last night for a good hour. They have even added KXGJ-El Campo to the list of ID's at the TOH. Audio is 2 seconds behind KSBJ, by my ear. Not sure this is permanent, but what a huge footprint this gives to KSBJ, if so.

Now, what to do about all those southwestern KSBJ translators...

 

[OldChicago]

Was listening to it last night for a good hour. They have even added KXGJ-El Campo to the list of ID's at the TOH. Audio is 2 seconds behind KSBJ, by my ear. Not sure this is permanent, but what a huge footprint this gives to KSBJ, if so.

Now, what to do about all those southwestern KSBJ translators...

Must have been some kind of test. I am not hearing that now at 5:17pm on Tuesday. Separate programming on each station.

Old Chicago

 

[xmusicmatt]

Must have been some kind of test. I am not hearing that now at 5:17pm on Tuesday. Separate programming on each station.

Old Chicago

what are they running on KXGJ?

 

[OldChicago]

Must have been some kind of test. I am not hearing that now at 5:17pm on Tuesday. Separate programming on each station.

Old Chicago

what are they running on KXGJ?

The "Soft Christian Rock" with a teaser message "coming soon a station of Faith and Family" or words something like that. It is separate from KSBJ main and KSBJ-2. (subchannel) If they plan to simulcast, I wonder if they are going to use the off-air signal of KSBJ for a feed. I really doubt if a standard STL will reach to the KXGJ site about 119 miles from the Humble, TX studios of KSBJ.

Old Chicago

 

[xmusicmatt]

The "Soft Christian Rock" with a teaser message "coming soon a station of Faith and Family" or words something like that. It is separate from KSBJ main and KSBJ-2. (subchannel) If they plan to simulcast, I wonder if they are going to use the off-air signal of KSBJ for a feed. I really doubt if a standard STL will reach to the KXGJ site about 119 miles from the Humble, TX studios of KSBJ.

Sounds like they are going to do some form of INSPO format on the new station ... My guess is they will feed it via an IP Based STL. [Which also explains the delay someone mentioned earlier]

 

[Mediafrog+]

Sounds like they are going to do some form of INSPO format on the new station ... My guess is they will feed it via an IP Based STL.

KSBJ already feeds a network of stations, so obviously they have a system in place for program distribution.

Starting to wonder if something entirely new might happen on 96.9. Why do all the stunting when you already have an established format on the flagship station that could immediately be placed on the new acquisition? May 4th should be interesting.

 

[johndavis]

Starting to wonder if something entirely new might happen on 96.9. Why do all the stunting when you already have an established format on the flagship station that could immediately be placed on the new acquisition? May 4th should be interesting.

I heard the legal driving home and it's clearly "KXBJ El Campo." Looking it up, the KXGJ calls were swapped to Victoria.

They must have something bigger in mind than just flipping on a simulcast to go through all this effort. We'll find out in a couple of weeks.

 

[Rick Rose 2.0]

Wouldn't it be nice if KSBJ could get a hold of the 105.7 signal and let KHCB have 89.3fm. That signal could really make KSBJ a top station in Houston. its being wasted for KHCB that draws only a fraction of people that KSBJ draws.

 

[rbrucecarter5]

Wouldn't it be nice if KSBJ could get a hold of the 105.7 signal and let KHCB have 89.3fm. That signal could really make KSBJ a top station in Houston. its being wasted for KHCB that draws only a fraction of people that KSBJ draws.

Amen to that! KSBJ on 105.7, NGEN on 89.3 - that would be great!

 

[xmusicmatt]

KSBJ is now on 89.3 and 96.9.

 

[CCMDJ]

In addition to KSBJ now being on both 89.3 and 96.9 (doing a much better job of covering Houston) 99.5 in Sugar Land, 91.1 in Lake Jackson, and 89.5 in Bay City will become NGEN in July. According to what was said on the air, it is the first step toward bringing NGEN to all of Houston.
Way to go KSBJ and NGEN!

 

[rbrucecarter5]

In addition to KSBJ now being on both 89.3 and 96.9 (doing a much better job of covering Houston) 99.5 in Sugar Land, 91.1 in Lake Jackson, and 89.5 in Bay City will become NGEN in July. According to what was said on the air, it is the first step toward bringing NGEN to all of Houston.
Way to go KSBJ and NGEN!

Fantastic - I guess the front end on my Pioneer Supertuner 3D in the car will be up to the job, I have HD at home. After all these years, finally, Christian radio that actually ministers to me again!!! I have been excluded for far too long. I'd sure like to see NGEN converage in West, Northwest, and North Harris county, though. I know a lot of kids in areas like Cypress who don't even know that Christian radio can be relevant to their needs and musical taste. There are still mega churches like 2nd Baptist West, 2nd Baptist Cypress, Community of Faith, Fairfield Baptist, etc. filled with people needing a station for their needs - not reached by KSBJ's older trending praise and worship format.

I can't help but wonder if this move is because Air-1 or WAY-FM was thinking of coming into the area and snagging the lucrative teenage and young professional Christian audience away from KSBJ.

 

[CCMDJ]

Bruce Carter mused..."can't help but wonder if this move is because Air-1 or WAY-FM was thinking of coming into the area and snagging the lucrative teenage and young professional Christian audience away from KSBJ." Why does it have to be something like launching a flanker or spoiler to protect one format? Could it just as easily (and more likely) be that because of the aquisition of 96.9, KSBJ is taking the next step in something they've been talking about for years? I mean, NGEN launched in November of 2010, and they've been terrestrial up around College Station since then.

That seems much more likely to me.

 

[rbrucecarter5]

Bruce Carter mused..."can't help but wonder if this move is because Air-1 or WAY-FM was thinking of coming into the area and snagging the lucrative teenage and young professional Christian audience away from KSBJ." Why does it have to be something like launching a flanker or spoiler to protect one format? Could it just as easily (and more likely) be that because of the aquisition of 96.9, KSBJ is taking the next step in something they've been talking about for years? I mean, NGEN launched in November of 2010, and they've been terrestrial up around College Station since then.

That seems much more likely to me.

Or they saw the success of WPOZ putting their popular HD-2 and HD-3 services over the air in Orlando, and wanted to copy that business model here. It is apparent to everybody that HD radio is a flop in the marketplace - they have a lot invested in NGEN, so they want to give it a chance at success. I am frankly hoping it overtakes and surpasses KSBJ so they will one day put NGEN on their best transmitters and relegate the praise and worship stuff to low power rim shot translators. It frankly bothers me that the format meant to reach the next generation is relegated to second class status. It is obvious if you don't show the Christians of tomorrow that you love them today - there may not be as many Christians tomorrow. I think most ministries have things a bit backwards - you put your best resources into the kids and young professionals. The folks already in the church, you don't have to worry so much about. You want to build your base support for the future.

 

[Lazy J]

Even in ministries, money makes the world go round...

Kids don't have much money, their parents do. Why would you put the "Big Money" format on your weaker signals? It would lower your donations and slow the growth of the ministry. Transmitters, Licenses, Electricity, Staff - It all costs money. A good business person knows how to find the right balance between costs vs results.

 

[rbrucecarter5]

Kids don't have much money, their parents do. Why would you put the "Big Money" format on your weaker signals? It would lower your donations and slow the growth of the ministry. Transmitters, Licenses, Electricity, Staff - It all costs money. A good business person knows how to find the right balance between costs vs results.

So I've heard Christian broadcasters claim. I guess that is why KRBE, KKHH, KBXX, KMJQ, are all going broke chasing after that demographic of teenagers and young professionals that don't have any money.

Go to a mall, look at the clothes the kids are wearing, Abercrombie, Hollister, True Religion, Ed Hardy. They carry Coach purses. That stuff isn't cheap. But - they can't afford to support Christian radio because they don't have money.

The only reason why kids won't support Christian radio is all the praise and worship cr@p. Its lukewarn, and they spew it out. So do I - ICK! I'm only 57, this praise garbage sounds like its 80 year old grandma music. I grew up on rock and roll - not hymns. I wonder what the support level for WPOZ hip hop and rock formats is - oh wait - Z is #1 and the hip hop and rock formats are climbing in the ratings.

 

[Fieldtech1]

Go to a mall, look at the clothes the kids are wearing, Abercrombie, Hollister, True Religion, Ed Hardy. They carry Coach purses. That stuff isn't cheap. But - they can't afford to support Christian radio because they don't have money.

The only reason why kids won't support Christian radio is all the praise and worship cr@p. Its lukewarn, and they spew it out. So do I - ICK! I'm only 57, this praise garbage sounds like its 80 year old grandma music. I grew up on rock and roll - not hymns. I wonder what the support level for WPOZ hip hop and rock formats is - oh wait - Z is #1 and the hip hop and rock formats are climbing in the ratings.

Clothes their parents paid for.

WPOZ Z88.3 is also CCM and sounds very similar to KSBJ , as long as KSBJ is in the top 5 in their target demo and meets its pledge goals dont look for them to change.

 

[bturner]

I've worked Christian Radio. The money is in the older demos. The young professionals, many times, are on pretty tight budgets, even though they might give to their Church. Youth, while well dressed, are not the 'money' demo. Even many of the more youth oriented stations are funded in good part by another branch of the ministry that has locked in the older demos.

I do agree, one needs to grow their future audience, so at least a slice of the pie needs to go there.

I will say this, if the NGEN gets to cover Houston, it will be KSBJ's listeners that make it happen, not the NGEN listener.

 

[OldChicago]

KSBJ is now on 89.3 and 96.9.

Hmmmm.....I have noticed a 6 second delay between 89.3 and 96.9.
96.9 lags behind. 96.9 is also about 3 seconds behind the audio player on their website.


Old Chicago

 

[mrbeasley]

I suppose for some people that could be a real concern.