KXKQ Kat Country Safford CHEEEEZZZZYYYY!!!

[radiowizard101]

Driving through Safford on Labor Day listening to Sat Delivered KAT Country I heard a salute to the fine men and women who sacrificed and or saved lives during the 9/11 tragedy. The many lives lost was mentioned and the fact that the 10th anniversary of this event is coming up. After all of that...

There was a tag line listing three COMMERCIAL BUSINESSES as in this message was brought to you by!

Commercializing an event such as 9/11 is not only a SLAP IN THE FACE to the families that lost a loved one, it's aSLAP IN THE FACE TO ALL AMERICANS. Some events need to be left out of the COMMERCIAL EQUATION!!!!!!

Who was the MENTAL MIDGET that came up with this promo in the McMurray Organization at KATO - KXKQ????

This has to be the MOST CHEEEEZZZZYYYY thing I have ever heard on the radio. Very, very, SAD.

 

[MC]

Probably depends how it is done. If it is just a voice saying: "Today's commemorative programing in made possible by xyz ..." It might not come off so bad....personally, if I owned a radio station or was an advertiser, I'd stay clear of such an ad.

I noticed Limbaugh had an ad on the drudge report showing the Marines raising the flag on Iwo Jima to sell his iced tea.

 

[KeithE4]

Probably depends how it is done. If it is just a voice saying: "Today's commemorative programing in made possible by xyz ..." It might not come off so bad....personally, if I owned a radio station or was an advertiser, I'd stay clear of such an ad.

I noticed Limbaugh had an ad on the drudge report showing the Marines raising the flag on Iwo Jima to sell his iced tea.

Sanderson Ford in Glendale has been using images of our servicemen & women in their ads for years. This is pandering of the worst kind, and I find it offensive - insulting to the people who serve our country. I won't patronize businesses that run such ads.

 

[bturner]

You guys can have whatever opinion you want of the promotion but let's look a bit beyond emotions: every business they listed wanted to be a part of it and paid to do so. Also, unless you are in the business and have the job of brining in the money to meet payroll, you don't understand what it is like to sell radio and operate a station. Radio doesn't have the luxury, especially in smaller communities, to pass up any opportunity to get the buy. The fact is those same dollars may have gone to that newspaper spread on 9-11 where all those businesses that sponsor the page are listed at the bottom of the page otherwise. In small markets you have to invent ways to grab some ad dollars and such promotions are always big sellers. Such a promotion might seem tasteless to you, and I'm not even sure how I feel about it, but if the community buys in to it (as in business sponsors) and it helps the employees get a paycheck that doesn't bounce, is it really that bad?

There's another post about this station and the person listened 2 hours and heard one spot for Macy's, obviously a spot they had to clear without pay due to some agreement (ie: at one station we could skip the hourly network news if we cleared the national spot in the news..we were a top 40 and only ran newscasts in drive times but the national spot played every hour). The takeaway is the station was monitored for 2 hours and they had no revenue during that 2 hour stretch.