750 KXL is now on 101.1 FM, any thoughts?
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KXL now on FM
- Thread starter travisl5678
- Start date
Another talker now lands on FM! The question is when will the FM talk tsunami land in NY, LA and Chicago?
The FM talk tsunami is working its way down the West coast. First KIRO Seattle migrated to FM, then KCBS SF began simulcasting all-news on FM. Now KXL Portland is simulcasting on FM. The trend hasn't touched LA or San Diego yet.
Along the I-95 corridor from Boston to Washington, there are talk, news and sports outlets on FM in every market except New York.
The big 3 markets may have powerful 50 kW AM blasters that cover a huge area and then some at night, but that doesn't change the fact that 80% of the radio audience listens to FM.
The FM talk tsunami is working its way down the West coast. First KIRO Seattle migrated to FM, then KCBS SF began simulcasting all-news on FM. Now KXL Portland is simulcasting on FM. The trend hasn't touched LA or San Diego yet.
Along the I-95 corridor from Boston to Washington, there are talk, news and sports outlets on FM in every market except New York.
The big 3 markets may have powerful 50 kW AM blasters that cover a huge area and then some at night, but that doesn't change the fact that 80% of the radio audience listens to FM.
FM Talk tsunami
This trend is much nearer the beginning than the end.
As prescient Talkers magazine publisher Michael Harrison predicted, "Talk saved AM and it will save FM."
This trend is much nearer the beginning than the end.
As prescient Talkers magazine publisher Michael Harrison predicted, "Talk saved AM and it will save FM."
Re: FM Talk tsunami
I totally agree! The question is when does the trend arrive in NY, LA and Chicago? ???
Holland Cooke said:
I totally agree! The question is when does the trend arrive in NY, LA and Chicago? ???
Sometimes the right thing happens for the wrong reason.
Sometimes, the right thing happens for the wrong reason.
The RIGHT reason for News/Talk/Sports programming to be on FM is because some 80% of Time Spent Listening is on FM.
Another reason we'll see non-music programming go there is to cut costs.
"Music radio" is dang-near an oxymoron in the iPod/Pandora/etc. era.
Debt-hobbled mega-owners are barking at local market managers to increase profitability.
Which they can do by taking-a-jukebox-station's-expense-to ZERO by simulcasting.
Or flipping to a start-up talker, with lots-less ASCAP/BMI expense, and maybe one live daypart.
In many markets, there's still enough unclaimed A-list syndicated longform to put-together a station.
NOT THAT that's-all-there-is-to-it...as any consultant would be quick-to-remind.
For my white paper on FM talk, send an Email -- even a blank one will do -- to [email protected]
Moments later, the robot will deliver.
HC
www.HollandCooke.com
radioguy39nj said:
Sometimes, the right thing happens for the wrong reason.
The RIGHT reason for News/Talk/Sports programming to be on FM is because some 80% of Time Spent Listening is on FM.
Another reason we'll see non-music programming go there is to cut costs.
"Music radio" is dang-near an oxymoron in the iPod/Pandora/etc. era.
Debt-hobbled mega-owners are barking at local market managers to increase profitability.
Which they can do by taking-a-jukebox-station's-expense-to ZERO by simulcasting.
Or flipping to a start-up talker, with lots-less ASCAP/BMI expense, and maybe one live daypart.
In many markets, there's still enough unclaimed A-list syndicated longform to put-together a station.
NOT THAT that's-all-there-is-to-it...as any consultant would be quick-to-remind.
For my white paper on FM talk, send an Email -- even a blank one will do -- to [email protected]
Moments later, the robot will deliver.
HC
www.HollandCooke.com
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