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kxnt local= life style talk

D

drtylawndre

Guest
before the great flood --it look like kxnt local "talent" has moved to life style talk -first day of school, good pick-up lines, dog posioning story, road rage etc.-maybe people stopped believing in crap about how great things were going in Iraq? I'd dump the local on air people they got -- all of them...
 
> before the great flood --it look like kxnt local "talent"
> has moved to life style talk -first day of school, good
> pick-up lines, dog posioning story, road rage etc.-maybe
> people stopped believing in crap about how great things were
> going in Iraq? I'd dump the local on air people they got --
> all of them...
>

I don't think it's the talent. The PD, Jack Landreth, seems to be pointing them that way. I thought it was just a Alan and Heidi thing...but apparently this *lifestyle talk* has spread to the weekends. My morning pre-Rush is normally dominated by Colin Cowherd on ESPN920, but this new style of KXNT doesn't even make me want to sample it. I'd much rather go up to 1280 and find Laura Ingraham. She's much more interesting than the "What's your favorite flavor of ice cream?" talk on KXNT.

Everytime I tune in it's Alan, Heidi and Jack. It's almost like he's there making sure they don't stray from *lifestyle talk*.
 
> > before the great flood --it look like kxnt local "talent"
> > has moved to life style talk -first day of school, good
> > pick-up lines, dog posioning story, road rage etc.-maybe
> > people stopped believing in crap about how great things
> were
> > going in Iraq? I'd dump the local on air people they got
> --
> > all of them...
> >
>
> I don't think it's the talent. The PD, Jack Landreth, seems
> to be pointing them that way. I thought it was just a Alan
> and Heidi thing...but apparently this *lifestyle talk* has
> spread to the weekends. My morning pre-Rush is normally
> dominated by Colin Cowherd on ESPN920, but this new style of
> KXNT doesn't even make me want to sample it. I'd much
> rather go up to 1280 and find Laura Ingraham. She's much
> more interesting than the "What's your favorite flavor of
> ice cream?" talk on KXNT.
>
> Everytime I tune in it's Alan, Heidi and Jack. It's almost
> like he's there making sure they don't stray from *lifestyle
> talk*.
>



Lifestyle talk is good for morning show topics on FM music stations, but not talk radio. When I listen to talk radio I want to hear important issues and current events discussed. There's certainly no shortage of big news stories.

Some talk PDs might think that serious issues are boring and lifestyle talk is entertaining. I couldn't disagree more. Nothing is more stimulating on talk radio than hearing heavy issues discussed. If it comes across as too dry and boring, it's not the topics fault, it's the host. A good host will have some emotion and passion about the issues they present.

If the KXNT PD really is pushing his local shows to be lifestyle oriented, perhaps it's a blessing in disguise that the station is 80% national/syndicated.
 
I'm not a big fan of morning shows, but looking at 12+ AMD ratings, KXNT is up 34% from winter and 59% from last year. They're also 3 ranks behind Howard...so I wonder what will happen in a few months.

They must be doing something right.

Just my one cent (budget cut)

> > > before the great flood --it look like kxnt local
> "talent"
> > > has moved to life style talk -first day of school, good
> > > pick-up lines, dog posioning story, road rage etc.-maybe
>
> > > people stopped believing in crap about how great things
> > were
> > > going in Iraq? I'd dump the local on air people they got
>
> > --
> > > all of them...
> > >
> >
> > I don't think it's the talent. The PD, Jack Landreth,
> seems
> > to be pointing them that way. I thought it was just a
> Alan
> > and Heidi thing...but apparently this *lifestyle talk* has
>
> > spread to the weekends. My morning pre-Rush is normally
> > dominated by Colin Cowherd on ESPN920, but this new style
> of
> > KXNT doesn't even make me want to sample it. I'd much
> > rather go up to 1280 and find Laura Ingraham. She's much
> > more interesting than the "What's your favorite flavor of
> > ice cream?" talk on KXNT.
> >
> > Everytime I tune in it's Alan, Heidi and Jack. It's
> almost
> > like he's there making sure they don't stray from
> *lifestyle
> > talk*.
> >
>
>
>
> Lifestyle talk is good for morning show topics on FM music
> stations, but not talk radio. When I listen to talk radio I
> want to hear important issues and current events discussed.
> There's certainly no shortage of big news stories.
>
> Some talk PDs might think that serious issues are boring and
> lifestyle talk is entertaining. I couldn't disagree more.
> Nothing is more stimulating on talk radio than hearing heavy
> issues discussed. If it comes across as too dry and boring,
> it's not the topics fault, it's the host. A good host will
> have some emotion and passion about the issues they present.
>
>
> If the KXNT PD really is pushing his local shows to be
> lifestyle oriented, perhaps it's a blessing in disguise that
> the station is 80% national/syndicated.
>
 
> Lifestyle talk is good for morning show topics on FM music
> stations, but not talk radio. When I listen to talk radio I
> want to hear important issues and current events discussed.
> There's certainly no shortage of big news stories.
>
> Some talk PDs might think that serious issues are boring and
> lifestyle talk is entertaining. I couldn't disagree more.
> Nothing is more stimulating on talk radio than hearing heavy
> issues discussed. If it comes across as too dry and boring,
> it's not the topics fault, it's the host. A good host will
> have some emotion and passion about the issues they present.
>
>
> If the KXNT PD really is pushing his local shows to be
> lifestyle oriented, perhaps it's a blessing in disguise that
> the station is 80% national/syndicated.
>

Interestingly perhaps the same (or similar) thing happened with KIRO-AM 710 Seattle under new management. Midday hosts Allan Prell and Dori Monson, and weekend hosts Carl Jeffers and Turi Ryder, among others, focusing less on political topics and more on lifestyle issues (smoking bans, vicious dogs, promotional parachute jumps, etc.).

This "change" began earlier this year, and probably not coincidentally, the stations' 12+ ratings have fallen simultaneously all year. Poltical talk rival KVI is now ahead of KIRO (12+), and the Air America affiliate KPTK (Franken, Rhodes, Schultz, etc.) has also increased (12+).

Jay, unlike 840 KXNT, 710 KIRO has no syndicated political talk except for Robert Brinker.<P ID="edit"><FONT class="small">Edited by this Tom: on 09/08/05 05:44 AM.</FONT></P>
 
A few weeks ago on the talk radio blog "The radio equalizer" Brian Maloney mentioned that every several years talk radio moves towards lifestyle topics and the ratings go down. It seems this lesson has to keep being re-learned every so often. If talk radio has moved towards fluff topics perhaps that helps explain why talk numbers are going down (nationally, they are steady locally).



Lifestyle talk is good for morning show topics on FM music
>
> > stations, but not talk radio. When I listen to talk radio
> I
> > want to hear important issues and current events
> discussed.
> > There's certainly no shortage of big news stories.
> >
> > Some talk PDs might think that serious issues are boring
> and
> > lifestyle talk is entertaining. I couldn't disagree more.
> > Nothing is more stimulating on talk radio than hearing
> heavy
> > issues discussed. If it comes across as too dry and
> boring,
> > it's not the topics fault, it's the host. A good host will
>
> > have some emotion and passion about the issues they
> present.
> >
> >
> > If the KXNT PD really is pushing his local shows to be
> > lifestyle oriented, perhaps it's a blessing in disguise
> that
> > the station is 80% national/syndicated.
> >
>
> Interestingly perhaps the same (or similar) thing happened
> with KIRO-AM 710 Seattle under new management. Midday hosts
> Allan Prell and Dori Monson, and weekend hosts Carl Jeffers
> and Turi Ryder, among others, focusing less on political
> topics and more on lifestyle issues (smoking bans, vicious
> dogs, promotional parachute jumps, etc.).
>
> This "change" began earlier this year, and probably not
> coincidentally, the stations' 12+ ratings have fallen
> simultaneously all year. Poltical talk rival KVI is now
> ahead of KIRO (12+), and the Air America affiliate KPTK
> (Franken, Rhodes, Schultz, etc.) has also increased (12+).
>
>
> Jay, unlike 840 KXNT, 710 KIRO has no syndicated political
> talk except for Robert Brinker.
>
 
Re: K

> A few weeks ago on the talk radio blog "The radio equalizer"
> Brian Maloney mentioned that every several years talk radio
> moves towards lifestyle topics and the ratings go down. It
> seems this lesson has to keep being re-learned every so
> often. If talk radio has moved towards fluff topics perhaps
> that helps explain why talk numbers are going down
> (nationally, they are steady locally).

He's right. When the former owners of AM 1090 Seattle (K-I-N-G) fired now Citadel-exec. Brian Jennings and local host Michael Siegel, Jennings and Siegel established 570 KVI with Limbaugh, Colmes, Farber, Siegel, Art Bell, Stan Major, and morning news with Jennings/Curtis/Henry. Meanwhile, the former AM 1090 decreased political talk content in favor of other issues. KVI's new strong political format rapidly escalated in the ratings, beating KING,KIRO,and KOMO. At some point Maloney was a talk host on KVI.

Now the new KIRO management has extensive local liberal lifestyle talk beginning with liberal Allan Prell at 9am. But since the Hurricane, Prell's show is now mostly political.
 
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