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KXOA-FM

M

MarioMania

72 years on 107.9 (1945)

Most of that was home of KXOA K-108/Arrow 108

53 Years for KXOA
19 Years for KDND

Not counting 5 Years on 93.7 1999-2004

Was it the 1st FM in Sacramento?

KXOA rating when down the drain when Mix 96 debuted, Why is that?
 
Wasn’t KXOA also Xtra 107.9 for a short period before becoming the Arrow? I seem to remember hearing something to the effect of “Xtra variety, Xtra long music sets, that’s why we’ve changed our name. K-108 is now Xtra 107.9!”

I'm not from Sacramento. So, I don’t know much about the ratings history of KXOA-FM, but I think it posted respectable, though certainly not gargantuan ratings, after KCTC-FM became KYMX.
 
KYMX did some damage to KXOA-FM/K108 initially, but it was KGBY -Y-92 taking the 25-54 Women away in 1992 that lead to K108's demise in 1993. I was there at the time.

At the end of 1991, Group W concluded that the large cume being shared between K108 and KFBK could be disrupted by internal promotion. So KGBY started running ads on sister KFBK produced by Paul Kinney productions (also on Y-92) promoting Music on the Left, News on the Right. Comparisons were made between K-101 being old and tired and Y-92 being bright an energetic. There was even an spook ad produced called "Diet World" that said the music station in the right end of the dial slowed a woman's metabolism and made her fat. She switched to Y-92 and started doing step aerobics and lost all the weight.

By the Fall of 1992, KGBY was number one Women 25-54 and 3rd 25-54 adults. The following Spring K-108 became Hot AC X-Tra 107.9.
 
It certainly would have been the first to put top 40 on Sacramento's FM dial. In the early 60's it simulcast it's am side 1470. This was a time (before stereo) when the fm menu primarily consisted of classical, jazz, or elevator. I bought my first fm radio about that time from Coast Radio on 10th and J.
 
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