Today I Notice That They Have Taken Same Jingles From Amp Radio Playing 96 Minutes Commerical Free Mondays And Stations Playing the Hits Could They Be Going CHR/Pop Or CHR/Dance Soon? As Party 96.3
justpassingthough said:I heard a jingle on Friday for "96 minutes of hit music in a row" or something to that effect. Then they launched into a Wisin y Yandel song, which probably has limited crossover appeal.
Regardless, with that tagline, I was thinking that they are starting a transition to a pure CHR station. Maybe "Hits 96" or something similar.
justpassingthough said:I'll have to take your word for that, David. However, if Latino transforms into a "Hits" station in LA, wouldn't that signify a move towards CHR? I'm guessing the 18-34 bilingual audience isn't as familiar with Latin American radio as you are, and would take "Hits" to mean current top 40 radio hits.
DavidEduardo said:justpassingthough said:I'll have to take your word for that, David. However, if Latino transforms into a "Hits" station in LA, wouldn't that signify a move towards CHR? I'm guessing the 18-34 bilingual audience isn't as familiar with Latin American radio as you are, and would take "Hits" to mean current top 40 radio hits.
Latino plays, and has always played, hits. "Gasolina" was as much a hit as Poker Face was.
In fact, KLVE plays only hits. KRCD plays only hits. The term to most Hispanis does not mean CHR.
The word "hit" also exists in Spanish, with the same meaning. My Larousse Spanish dictionary defines it as a popular record or song. Same for my Espasa dictionary. So the term is familiar no matter which side of the language preferece issue you stand on.